DRISHTI IAS SWOT Analysis and Strategic Review PDF

DRISHTI IAS THE VISION SWOT Analysis and Strategic Review Name- Srishty Roll No. BAP/22/103  TABLE OF CONTENTS 01 Overview 09 Customer Target 02 Vision & Mission Statement 10 Future Projections 03 St...

DRISHTI IAS THE VISION SWOT Analysis and Strategic Review Name- Srishty Roll No. BAP/22/103  TABLE OF CONTENTS 01 Overview 09 Customer Target 02 Vision & Mission Statement 10 Future Projections 03 Strengths 11 Conclusion 04 Weakness 05 Opportunities 06 Threats 07 Marketing Strategy 08 Financial Overview (Revenue) OVERVIEW OF DRISHTI IAS 1. Introduction: DRISHTI IAS is one of India's leading coaching institutes for UPSC Civil Services Examination (CSE) preparation, particularly renowned for its Hindi-medium instruction. 2. Founding Year, Mission, and Core Business: a. Founded: DRISHTI IAS was established in 1999 by Dr. Vikas Divyakirti, a former civil servant. b. Mission: The institute's mission is to provide high-quality, accessible education to aspirants, focusing on conceptual clarity, ethical values, and a comprehensive understanding of subjects. c. Core Business: The primary focus of DRISHTI IAS is coaching for the UPSC Civil Services Examination, offering courses in both Hindi and English mediums. It also aims to make civil services preparation accessible to students from diverse backgrounds, especially those from rural or Hindi-speaking areas. 3. Key Services: a. UPSC CSE Coaching (Prelims, Mains, Interview) b. Optional Subjects Coaching c. Mains Answer Writing Programs d. Test Series for both Prelims and Mains e. Online Courses via the Drishti Learning App f. Study Materials and Current Affairs Magazines 4. Headquarters: The institute is headquartered in Delhi, India, with a strong presence through both physical and online platforms. Vision & Mission Statement Vision Statement: To create future leaders with strong ethical foundations and a deep understanding of public service. Mission Statement: To bridge the educational gap for students from rural and regional areas by offering affordable, high-quality coaching in both Hindi and English. Objectives: ○ To provide structured and exam-oriented coaching for the UPSC Civil Services Examination. ○ To ensure a strong conceptual foundation for aspirants through high- quality study materials and expert faculty guidance. ○ To foster an inclusive environment, catering especially to Hindi-medium students and underrepresented communities. ○ To offer regular mock tests, answer writing practice, and interview guidance to enhance aspirants' readiness for the exam.  Strengths  Established Brand in UPSC Coaching  Strong Online Presence  High-Quality Faculty  Comprehensive Study Materials  Strong Student Success Rate Visual Presentation on Next Page  Success Stories Year No. of Selections 2023 150+ 2022 120+ 2021 100+  Weakness  High Dependency on Physical Centers (Delhi-centric)  Intense Competition in the Market  Relatively Higher Fees Compared to New Startups  Limited Diversity in Courses Beyond IAS Preparation DRISHTI IAS Cost Structure Breakdown Marketing & Technolgy & Administrative Promotion Online Costs 10% Platforms 5% 10% Faculty Salaries Infrastructure 35% (Physical Study Centers) Materials 25% 15%  Opportunities  Expansion into Other Civil Services Exam Preparation  Leveraging EdTech Trends with E-Learning Platforms  Potential International Market Entry (South Asia)  Increasing Demand for Online Education in Tier-2 and Tier-3 Cities  Trends in EDTech #REF! 100% 90% 80% 70% 60% 50% #REF! 40% 30% 20% 10% 0% 2016  Threats  Increasing Competition from Established Players and Emerging Startups  Government Changes to UPSC Exam Patterns  Economic Downturns Affecting Student Enrollment  Shift in Student Preferences Toward Online-Only Coaching  COMPETITORS Coaching Institute Mode of Delivery Key Strengths Unique Offerings Market Position Strong offline presence; Hindi Medium specialization; High market share, especially Drishti IAS Hybrid (Online & Offline) detailed study materials extensive test series in Tier-2 and Tier-3 cities Leading in EdTech innovation, Personalized mentorship; Dominant online player in the BYJU'S IAS Online-only app-based learning video-based courses IAS segment Renowned for mock tests and Online test series; well- Top-tier player in test series Vision IAS Hybrid (Online & Offline) answer writing practice structured current affairs and strategy guidance Popular for answer writing, Prelims-focused test series; Rising player in online test Insights IAS Online-only and current affairs coverage daily answer writing program preparation Strong community Interview guidance; mains Growing presence in online ForumIAS Hybrid (Online & Offline) engagement; personalized mentorship program and personalized mentoring attention Pioneer in UPSC coaching; Foundation courses; Reputable for producing top Rau's IAS Study Circle Hybrid (Online & Offline) experienced faculty specialized GS material rankers consistently Broad accessibility, Live interactive sessions; Fast-growing player with wide Unacademy Online-only affordability subscription-based model online reach Marketing Strategy Online Marketing Affiliate and Free Online Referral Programs Content Partnerships Faculties Success Stories Marketing Funnel AWARENESS Channels : YouTube, Facebook Activities : Brand Awareness, Advertising INTEREST Channels : Affiliate & Referral Programs Activities : Provides Valuable Content CONVERSION Channels : Partnerships with schools & Colleges Activities : Direct Promotions Financial Overview (Revenue) Year Estimated Revenue (INR Crore) Key Drivers Strong offline presence in Hindi-medium 2019 50-60 coaching Increased demand due to COVID-19 and 2020 70-80 online shift Continued growth in online coaching, 2021 100-110 expansion into Tier-2 cities Further online expansion, hybrid model 2022 120-140 success Expansion into new regions, increased 2023 150-170 online enrollments, diversification of courses Customer Targets UPSC Exam Aspirants Repeaters Graduates & Working Postgraduates Professional  Future Projections Market Partnership Alumni Network Success Rate Expansion Growth Improvement Diversification  SWOT Category Conclusion Key Points Strengths - Established brand reputation Financial Analysis: - Strong online presence Key Expenses: Major costs include faculty salaries, infrastructure, and marketing. Weaknesses - High dependency on metro cities - Limited content diversification Marketing Analysis: 1. Strategies: Effective use of online marketing, affiliate Opportunities - Expansion into other exams - Growth in online education programs, and partnerships. - Content in vernacular 2. Customer Base: Focus on increasing engagement languages and reach in rural and semi-urban areas. 3.Expansion Plans: Plans to enhance mobile Threats - Rising competition experience and diversify content. - Changes in exam policies - Economic downturns