Glossary of Media Terms PDF

## Glossary of Media Terms - **Scopophilia**: The sexual pleasure of looking at objects of eroticism. Typically refers to the male gaze of Hollywood which objectifies women on screen. - **Signifier**: A symbol, sound, or image (such as a word) that represents an underlying concept or meaning. - **F...

## Glossary of Media Terms - **Scopophilia**: The sexual pleasure of looking at objects of eroticism. Typically refers to the male gaze of Hollywood which objectifies women on screen. - **Signifier**: A symbol, sound, or image (such as a word) that represents an underlying concept or meaning. - **Fourth Wall**: The invisible, metaphorical, wall that separates the audience from the performer. - **Crumulent**: Not a word. - **Myth/Mythology**: When we confuse history for nature. Myths can describe the origins of historical human creations such as justice or nation. - **Popular**: Of or belonging to the people as a whole, available to the whole community, supporting or professing to support the interests of the common people, liked or admired by many people. - **Hegemony**: The leadership or dominance, specifically of one social group over others. - **Branding**: Making a distinct identity for a business, keeping in mind the target audience and general population. - **Genre**: A category of artistic composition characterized by a particular style, form, or content. - **Medium**: A means of conveying something. - **Mass Culture**: Fabricated by technicians hired by businessmen: the audience are consumers whose participation is limited to their own choice of buying or not buying. - **Aura**: A distinctive atmosphere surrounding a given source. - **Subculture**: A culture derived from another culture. - **Culture Industry**: An industry of cultural production whose primary concern is profit rather than the creation of great art. - **Pastiche**: An artistic work that imitates the style of another work or artist. - **Consumer Culture**: A culture focused on the purchase and consumption of goods and services in society. - **Culture**: The customary beliefs, social forms, and material traits of a social group. - **Harberdashery**: Not a word. - **Technological**: Of, relating to, or characterized by technology. - **Reproducibility**: The ability to produce again.