Presentation on QQ PDF

Summary

This presentation explores the evolution of QQ, a Chinese messaging app. It details its history, from humble beginnings to its current role in Chinese society. The presentation also explores how QQ has integrated with other Tencent services and how its growth has relied on the adoption of internet services in China. Additional aspects discussed include the app's commercial use and the recent viral messages featuring Ancient Chinese Philosophers, Viral Memes, Bottle Cap Challenge and Celebrity Gossip.

Full Transcript

PRESENTATION ON QQ By Fourtitude The Evolution of China's Iconic Messaging App: QQ QQ is a messaging app that has evolved from humble beginnings to becoming a vital part of Chinese social life. Short History of QQ QQ was launched in 1999, initially focusing on QQ has seen significant...

PRESENTATION ON QQ By Fourtitude The Evolution of China's Iconic Messaging App: QQ QQ is a messaging app that has evolved from humble beginnings to becoming a vital part of Chinese social life. Short History of QQ QQ was launched in 1999, initially focusing on QQ has seen significant growth and evolution, instant messaging and online gaming. It quickly expanding beyond instant messaging to include gained popularity among Chinese youth. social networking, e-commerce, and more. The Beginnings of QQ: Tencent's Humble Origins Early Days Inspiration Tencent, the company QQ was inspired by behind QQ, was other messaging founded in 1998, platforms, aiming to initially focusing on provide a user-friendly internet services. and engaging experience. preencoded.png How it Grew in Importance The adoption of internet services in China 1 fueled QQ's growth, making it a preferred communication tool. QQ's integration with other Tencent services, 2 such as games and social media, solidified its position. The app's popularity has been attributed to its 3 reliability, user-friendly interface, and diverse features. Dominating the Instant Messaging Market Market Leader QQ's dominant market share in China solidified its position as the 1 primary communication platform. User Base 2 Its massive user base facilitated a thriving online community and social ecosystem. Growth 3 The platform's continued evolution kept users engaged and attracted new users. How it being used at present (both from personal an commercial purpose) Personal Use Commercial Use Beyond Messaging QQ remains a popular choice for Businesses utilize QQ for The app has expanded to offer personal communication, with customer service, marketing, services such as mobile features like instant messaging, and e-commerce, leveraging its payments, online games, and group chats, and file sharing. large user base. social networking. Do's and Don'ts in QQ Do’s Don'ts Use Avoid spamming or appropriate sending unsolicited language and messages avoid offensive Sharing personal content information Respect Engaging in illegal privacy activities. Be mindful of online etiquette. preencoded.png Recent example of viral message in QQ Which Ancient Chinese Philosopher Are You? Quiz got significant traction on QQ during its peak popularity between 2023 and 2024. Quiz was shared over 500,000 times across various groups and individual chat. Recent example of viral message in QQ 100M 1K Viral Memes Trend Setting Humorous memes that Memes often reflect current resonate with users often go trends and events, capturing viral on QQ, spreading the attention of users. quickly through shares and comments. Recent example of viral message in QQ Bottle Cap Challenge Why it went Viral? Accessibility: All it Required was a Bottle and a bit of space. Showmanship: The challenge allowed users to showcase their martial art skills or creativity. Community Engagement: QQ’s group and sharing features enabled rapid dissemination with users encouraging friends and family to try it. Recent example of viral message in QQ Celebrity Gossip The Engagement of Zendaya and Tom Holland has garnered significant attention and virarility on QQ Zendaya and Tom Holland’s engagement was reported on early 2025 with speculation intensifying during the 2025 Golden Globes where Zendaya was seen wearing a prominent engagement ring. The proposal is said to have taken place during the holiday season of 2024. The Future of QQ: Maintaining Relevance in a Changing Market

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