Quantitative Research vs Qualitative Research PDF
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Summary
This document distinguishes between quantitative and qualitative research methods. Qualitative research focuses on exploring ideas and meanings, while quantitative research deals with numbers and statistics. The document outlines key characteristics of each approach, including data collection and analysis methods.
Full Transcript
**Quantitative Research vs Qualitative Research** --------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------------- **Qualitative**...
**Quantitative Research vs Qualitative Research** --------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------------- **Qualitative** **Quantitative** Deals with words and meanings Deals with number and statistics Focus on exploring ideas and formulating theories Primary focus is on testing theories and hypothesis Sample size is few Sample size is large Open ended questions Close multiple choice questions ( the five \'wh\') Data collection methods include interview, focus groups, case studies and literature review Data collection methods include survey, experiments and observations Data analysis methods include thematic analysis, discourse analysis and content analysis. Data analysis methods include finding common patterns in the data using tools such as; SPSS, exel, etc.. --------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------
