Digital Photography Reviewer PDF

DIGITAL PHOTOGRAPHY REVIEWER 4. ACCESSORIES - It is good to have a lens hood to reduce glare and a quality set of polarizing filters. These filters only OUTDOOR PHOTOGRAPHY...

DIGITAL PHOTOGRAPHY REVIEWER 4. ACCESSORIES - It is good to have a lens hood to reduce glare and a quality set of polarizing filters. These filters only OUTDOOR PHOTOGRAPHY allow light in from certain angles, reducing glare and atmospheric haze. In EQUIPMENTS general, it’s better to pack light when 1. CAMERA shooting outdoors. Adventure Cameras – These cameras are designed to be used outdoors in extreme conditions. TYPES OF OUTDOOR PHOTOGRAPHY Smartphone Cameras – 1. LANDSCAPE Smartphone imaging technologies - Is one of the most accommodating are now capable of shooting 48 yet challenging areas of outdoor megapixels with impressive low- photography. light capability. - There are three (3) essentials to DSLR – These cameras have landscape photography—place, interchangeable lenses. SLR systems time, and means—but the most are the choice of serious amateur crucial of all is place. and professional photographers, offering superior image quality. 2. STREET - The core of street photography is 2. LENS the spontaneous juxtaposition of Wide-Angle Lens – The most the different elements of a street popular type of lens for landscape scene. photography. Used for landscape - Street photography is driven by photography, especially when awareness of movements and exaggerating the foreground. objects in the street; therefore, Normal Lens – Ranges from 28mm street photographers must to 70mm. These lenses do not anticipate every shot. provide exaggerated foregrounds of a wide-angle nor subject isolation, General tips to consider: but because their focus is like a Trust your instincts – Things happen human eye, they feel natural and fast in everyday life, hitting the shutter unforced. without overthinking is key to getting Telephoto Lens – Are good for great photos. wildlife and sports photography. However, it is also becoming more Walk everywhere – Spontaneous common to see them used for moments can be found when you are capturing distant landscapes. spontaneously walking. Approach strangers with kindness – 3. TRIPOD - In outdoor photography, slow Approach and ask for permission. shutter speeds are often used to expose images properly without excessively Blend in –As a photographer, blend raising the ISO. into your environment to be less invasive and get close to your subjects - A specialized genre that deals with and the action. taking shots of objects in the night sky. 3. MACRO - Is close-up photography of small PRODUCT PHOTOGRAPHY subjects, such as bugs and flowers. Product photography is a type of commercial - A specific macro lens is used. While photography that involves taking pictures of most lenses shoot at a ratio of 1:2 products for commercial use. This technique is or greater, macro lenses shoot at a intended to portray an object attractively or 1:1 ratio and can only focus within interestingly. the macro range of about 12 inches or fewer. 4. WILDLIFE EQUIPMENT - A photographer must have not only CAMERA - A DSLR camera is not only the best excellent camera skills but also a option for camera equipment but is also the knowledge of the animals most economically feasible that could offer photographed. versatility and flexibility. - the best choice for a camera body is DSLRs and mirrorless cameras. LENS - Lenses are arguably the most important - Telephotos are the most common part of a camera system. lenses used for wildlife Wide-Angle Lenses – Though not much photography because they can be used in product photography, wide- used to shoot from long distances. angle lenses are ideal if the For a starter lens, an 18mm-300mm photographer desires to make the lens can take photos from up close product appear different or unusual. to long distances. Normal Lenses – Lenses with a focal length of 35-60mm are used to render 5. CITYSCAPE products in a way that is familiar to - Concentrates on the architecture of viewers and makes products easily the built environment and its recognizable. layout, shapes, and structure. Telephoto Lenses – With a focal length from about 70 to 200mm, these lenses 6. ARCHITECTURE are useful in product photography as - Focuses on buildings, the simplest they allow photographers to stand back way to achieve a stunning photo is from the subject and get a pleasing to position the camera view. perpendicular to the vertical lines of a building. Telephoto lenses are ideal when photographers take multiple subjects in 7. ASTROPHOTOGRAPHY varying depths to make them appear closer to each other.  Macro Lenses – These lenses are Understand the USP of the Brand: specially designed for capturing fine All brands have a specific aim or Unique detail. Selling Proposition (USP) that makes their product better than competitors. For beauty and skincare products, the USP of LIGHTS - There are two main choices with the brand must be displayed in front of the lighting: natural and artificial. A predetermined customer. lighting condition creates consistency from shot to shot, adjusting for dramatic shadows, Capture an Action: defining shapes, or product detail. This helps catch the viewers’ attention and BACKGROUND, SETS, AND PROPS - For most brings life to the photograph. advertising product shots, a nice clean background is standard. 3. FABRICS AND CLOTHING This type of photography relates to TYPES OF PRODUCT PHOTOGRAPHY composing a still-life; taking a subject and 1. FOOD placing it within a set of props that identifies with a certain way of life creates The main point in food photography is that familiarity with a piece of clothing food is a product; the photographer must make it look appetizing, not necessarily to Pick a Background that Matches the eat it. Clothing Style: Food styling is about making the food look The option you choose must work well with nice and full-bodied, hot and steaming, or the outfit. When it comes to e-commerce, a cold and frosting. It’s about making the food white background is often the standard. look fresh and appetizing. This creates uniformity in all the listings from different sellers, but its plain profile also makes it less distracting and makes the 2. BEAUTY outfits stand out. This type of photography is all about Ensure the Clothes Look Great: marketing; the image doesn’t necessarily It would be best if you took the time to have to be a hundred percent accurate make your outfits look perfect before representation of the product, but it must clicking the shutter. draw the eye and hold it. Know the Purpose to Catch the Attention of the Customer: 4. TECH AND ELECTRONICS Ask your client the purpose of this shoot; Taking product photos of electronics tends where they would use the photos - banners, to be more difficult to shoot than products magazines, newspapers, or their website like clothing— because they often have and social media content. smooth and reflective surfaces. Polish Your Gadgets: Using gloves to avoid leaving fingerprints Use Social Media to your Advantage and having polishing cloth in the studio Following or commenting on brands’ helps minimize this damage. posts can get their attention, and they might eventually approach you. You can Choose an Appropriate Location that also do a shot featuring one of their Echoes a Product: products and write a caption about how the location should also be synced with the you love it. price point and general brand position of the product. PORTRAIT PHOTOGRAPHY Portrait photography, also referred to as STARTING A PRODUCT PHOTOGRAPHY portraiture, captures people, and aims to BUSINESS convey a story or emotion through the image. Build a Product Photography Portfolio: The first step in growing your business as a product photographer is to create a EQUIPMENT portfolio. Collect your best work on one CAMERA - In theory, any camera, from site, try to show various shots of disposable to a smartphone to digital different products in different styles cameras, is suited for portrait and settings to demonstrate your photography. However, when pursuing versatility and artistry. portrait photography as a profession, a DSLR or mirrorless camera is ideal. LENS - Prime or fixed lenses in the Book Clients 85mm to 135mm range are considered There are many ways to earn as a ideal for portraits because these focal product photographer: either on a lengths provide the sharpest result freelance basis or as a permanent without excessively widening or salaried position. flattening the subject. LIGHTING - Things like on and off- Large E-Commerce Photography camera flashes, light reflectors, and Services – Large e-commerce continuous lighting are all ways to companies with websites are always control your environment and dictate looking for skilled product your shoots. photographers. Small Businesses – Often, small WORKING WITH PEOPLE business owners don’t have the resources or knowledge of how to take Central to portraiture is your relationship with quality product images of their the subject. inventory in a way that will get them Meet your Subject and Learn More About sold online. Them - Learn their interests and hobbies, what they do for work, and how that makes them feel. This pre-shoot research demonstrates a thoughtfulness that should facilitate a more 2. GLAMOUR productive and comfortable shoot. A form of portraiture that includes Connection with the Subject - Having a elements of fashion photography and connection helps your subject relax, allowing boudoir photography. their personality to come alive for you to Study poses: Study the huge body of capture it. glamour photographs that already exists— Learn to Interpret Body Language - Some in magazines, advertising, and social people blossom in front of the camera, while media—for ideas and visually appealing others become shy. Some might be willing to sit poses you can emulate. for hours, while others might want to rush the Consider Facial Expressions: Facial process. expressions set and affect the mood of your Share your Process - Sharing parts of the image. In glamour photography, it is process also helps people feel comfortable. If noticeable that models have serious, non- your subject is shy, try suggesting several poses smiling expressions because smiles often to warm them up. produce wrinkles. TYPES OF PORTRAIT PHOTOGRAPHY 3. EDITORIAL 1. SELF-PORTRAIT Editorial style images are created to help tell a story or support the narrative in the Can often have a raw and compelling text, with a focus on creating a specific quality since there is nobody else to make mood or tone for the piece. you camera-shy. These images often appear in a newspaper Location and Composition: The or magazine, adding a visual element to the composition of your image will help your story. self-portraits than just a “selfie”. You do not need to be directly in front of the camera. Follow the Creative Brief: The brief will Experiment with different angles and outline the story's focus and what the positions. editor would like from you for editorial photography. Capture You: A self-portrait should be a very personal expression, not a mirror of Create Unique Story Concepts: Your something you’ve seen somewhere else. photographs should help tell a story, as you Think about who you want to be and how need to create unique and consistent you want to say that. concepts to demonstrate to clients you are worth hiring. Do not be Afraid of Judgement: It can be intimidating to use yourself as the subject. Self-portraiture is not vain and narcissistic; 4. LIFESTYLE it is more widely accepted today with social media promoting selfies and sharing your Lifestyle portrait photography takes a more life. casual approach than traditional portraits. Rather than being shot in a studio, lifestyle portraits are typically shot in a real-world environment and closely resemble real life. Direct a Little Bit: Subjects ideally immediately forget that you have a camera in your hand. However, some people may feel awkward at first, so they may need a bit more direction than just “be yourself!” Never Put your Camera Down: Every single moment is one worthy of being captured during a lifestyle shoot. 5. ENVIRONMENTAL Somewhere in between candid and studio portraiture - a shot that captures a subject at work, at home, or in another important location. Get to Know the Subject: As a photographer, you can increase your subject’s comfort in front of the camera by connecting with them personally. Make a Plan: Have a few shots in mind that you know you want to capture, especially when working with natural light. Focus on Essential Details: Keep your frame clear of unnecessary details or distractions that might ruin the focus of the shot.