DIASS Lesson 2 - Communication PDF

PROFESSIONALS and PRACTITIONERS of COMMUNICATION Learning Competencies 1. Show understanding of the roles and functions of communicators and journalists (HUMSS_DIASS12-Ij-32) 2. Identify specific work areas in which communicator journalists work (HUMSS_DIASS12-Ij-33) 3. Identify career op...

PROFESSIONALS and PRACTITIONERS of COMMUNICATION Learning Competencies 1. Show understanding of the roles and functions of communicators and journalists (HUMSS_DIASS12-Ij-32) 2. Identify specific work areas in which communicator journalists work (HUMSS_DIASS12-Ij-33) 3. Identify career opportunities for communicators and journalists. journalists. 4. Value rights, responsibilities, and accountabilities (HUMSS_DIASS12-Ij-35) 5. Distinguish between ethical and unethical behaviors among practitioners (HUMSS _DIASS12-Ij-36 Important terms!!! 1. Code is a set of laws ore regulations; a set of ideas or rules about how to behave in accordance with the norms in the society. (Meriam Dictionary) 2. Freedom of expression and information- a right given by the constitution and defined by the United Nations Declaration of Human Rights as stated below: a. Article 15: The right to form, hold receive and impart opinions. b. Article 16: Free and equal access to information inside and outside state borders. c. Article 19: The freedom to hold opinions without interference and to seek, receive, and impart information through any media. WHO IS BETTER PERSON IN PROVIDING INFORMATION? Journalism and It’s Functions A good journalist will collect facts, research and investigate the subject matter based on a unique style, and formulate language that tells a story. Journalism refers to the gathering, reporting, and disseminating of news through mass media. It is the system which arose to provide for society’s need for news and it arises from the citizens’ right to have access to the fact and opinion about matters of public interest, which are of importance to the welfare, rights and duties as citizens. Functions of Journalism Function No. 1 To provide Information Function No. 2 Increasing Public Awareness. Our public understanding work takes a variety of forms: press conferences, round tables, articles written for exchanging of publications, and interviews with the press. A good journalist who is well- connected will gather up facts, information and research and write on subjects to increase understanding amongst readers of all groups. Function No. 3 Interpreting the Facts "It is giving the reading public accurate information as fully as the importance of any story dictates." - William Turner Catledge, editor, The New York Times" Functions of Journalism Function No. 4 Encouraging Decisions, Influencing Change & Shaping Public Opinion The media has a very big impact in shaping the public opinion of the masses. They can form or change some part of the public opinion in different ways depending on what is the objective. Function No. 5 Development of the economy. One is advertising. Through advertising, people are informed of their needs and wants as well as the products available in the market to satisfy these needs and wants. Functions of Journalism Function No.6 SOCIAL ROLE ▪ Popular Culture ▪ Entertaining and educating the public ▪ Building a Nation ▪ Developing a country and mobilizing people. By raising awareness and by connecting people across all sectors of society, communication empowers people to participate in the country’s development efforts.  3. The right to protect 1. The right to free the identity and access to all sources confidentiality of of information. one’s sources. 2. The right to 4. The right to publish investigate stories that stories without fear are of interest to the of punishment. public. At the same time, the journalist is expected to adhere to certain principles of professional conduct by American Society of Newspaper Editors in 1923: Truthfulness of information Clarity of information Defense of the public’s rights Responsibilities in forming public opinion Standards of gathering and presenting information Respecting the integrity and presenting information Respecting the integrity of sources Prohibition of discrimination on the basis of race, ethnicity, religion, and other characteristics. Respect for privacy Prohibition of bribes and other benefits The need to respect universal values and the diversity of cultures The need to promote human rights Areas of specialization communication in which communicators and journalists work. Other areas of specialization of communication professionals 1. Public relations 2. Marketing and Advertising 3. Communication Education Public relations is the practice of deliberately managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.  Examples of public relation jobs PR specialist Acting as the first point of contact for media outlets, a PR specialist is responsible for generating positive press coverage for clients by developing relationships with journalists and coming up with relevant story pitches. Responsible for shaping and protecting the corporate image of a company. Publicist They are responsible for coming up with publicity campaigns and identifying the best ways for clients to promote their brands to the press and to their viewers/audience. Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand. Sarap ng filling mo. You’re in good hands. “TAG LINE" We Move People Better Safer. Bida ang sarap. Kailangan pa bang Langhap Sarap. i-memorize ‘yan? Bisyo na to! Nakasisiguro gamot ay In the Service of the Filipino. laging bago. Pambansang Litsong Manok. May liwanag and buhay. JUST DO IT. We find ways. Hindi lang pampamilya, pang-isports pa!  Examples of marketing and advertising jobs Marketing analyst – help companies and organizations decide which products and services to sell, to which customers, at what price. Marketing specialist – develops new marketing strategies and campaigns based on detailed analysis of market force. Marketing Assistant – supports the work of marketing managers and executives on projects directed at maximizing company profits. Social Media Manager- manages a company’s social media marketing campaign. Product/Brand Manager – oversee the development of a product from start to finish.  Examples of marketing and advertising jobs Email Marketing Manager- responsible for marketing a product or service via email marketing campaigns. Advertising Coordinator/Manager – who execute advertising campaigns to market products or services to targeted markets, company’s or client’s overall marketing strategy. Event/Meeting planner Brand Manager COMMUNICATION Education A communications professor’s primary duties involve teaching courses in media and public relations, journalism, broadcasting, or organizational communications. Careers in communication education language arts coordinator high school speech teacher drama director college or university professor speech communication department chairperson