Data Gathering Procedures And Creative Writing PDF

Data Gathering Procedures and Creative Writing COMM 102: Broadcasting Principles and Practices I. Introduction to Data Gathering in Broadcasting Definition: Data gathering in broadcasting involves collecting accurate, timely, and relevant information that forms the backbone of news and cre...

Data Gathering Procedures and Creative Writing COMM 102: Broadcasting Principles and Practices I. Introduction to Data Gathering in Broadcasting Definition: Data gathering in broadcasting involves collecting accurate, timely, and relevant information that forms the backbone of news and creative content. Importance: The credibility of broadcast content hinges on the accuracy and depth of the data gathered. Types of Data Sources: 1. Primary Sources: Firsthand accounts such as interviews, eyewitness reports, and original documents. 2. Secondary Sources: Preexisting information such as reports, books, and studies. II. Data Gathering Procedures in Broadcasting 1. Identifying Information Needs Define the purpose of the broadcast (e.g., news, documentary, feature stories). Clarify key questions and objectives for data collection. 2. Selecting Appropriate Data Sources Interviews: Essential for gathering direct insights from experts, stakeholders, or witnesses. Example: Interviewing local officials about a community radio project. Surveys/Questionnaires: Useful for gathering public opinion, especially for audience feedback on radio shows. Example: Conducting a survey on the popularity of a morning news segment. Archival Research: Using government records, public archives, or historical documents. Example: Reviewing past news reports about local broadcasting regulations. 3. Ethical Considerations Accuracy: Avoid misreporting and ensure data is verified through multiple sources. Fairness: Represent different viewpoints, especially in controversial or sensitive issues. Confidentiality: Respect anonymity when required, especially for vulnerable interviewees. III. Creative Writing in Broadcasting Creative writing plays a key role in engaging and retaining the audience’s attention. This is particularly important in features, documentaries, and creative segments of radio and TV. 1. The Role of Creative Writing in Broadcasting It transforms raw data into compelling narratives. Helps in creating emotional connections with the audience. Data Gathering Procedures and Creative Writing COMM 102: Broadcasting Principles and Practices Enhances the clarity and flow of the message, making complex topics more digestible. 2. Key Elements of Creative Writing for Broadcast Clarity: Broadcast scripts must be concise and easy to understand. Example: "The weather is clear" rather than "It appears that there are no clouds in the sky." Brevity: Keep sentences short, especially in news segments. Emotional Appeal: Evoke emotions through storytelling, especially in documentaries or features. Example: Describing the struggle of a farmer dealing with typhoon devastation in a local feature story. 3. Types of Creative Writing in Broadcasting Newswriting: Focused on facts and brevity. Feature Writing: More narrative, uses descriptive language, and often includes interviews or anecdotes. Documentary Writing: In-depth, based on detailed research, and structured to tell a larger story over time. IV. Writing Techniques for Broadcast 1. Narrative Techniques The Inverted Pyramid: Start with the most critical information, then gradually move to lesser details. Chronological Order: Telling stories in the order they happened, useful for documentaries and feature stories. 2. Style and Tone Conversational: Broadcast writing should feel like a conversation, natural yet professional. Active Voice: Use active voice for clarity and immediacy. Example: “The mayor approved the project,” rather than “The project was approved by the mayor.” Engaging Hooks: Start with an intriguing fact, question, or anecdote to hook the audience. Example: “Imagine a world where radio is the only source of information…” V. Case Studies and Applications 1. News Gathering in Philippine Broadcasting Case study of how data is gathered for news programs like 24 Oras or TV Patrol. Discussion on ethical considerations and common challenges (e.g., censorship, misinformation). 2. Feature Writing in Philippine Broadcasting Analysis of popular feature shows such as Kapuso Mo, Jessica Soho that effectively use data and creative writing to highlight human interest stories. VI. Suggested Activities for Students Data Gathering Procedures and Creative Writing COMM 102: Broadcasting Principles and Practices 1. Interview Simulation: Students simulate interviews for a radio news segment, focusing on data gathering and ethical considerations. 2. Creative Writing Exercise: Students write a short radio feature script based on real or imagined data, employing narrative techniques learned in class. Suggested Readings: Agee, Warren K., et al. Introduction to Mass Communications Castro, Jose L. Handbook of Journalism Casul, Melanie, et al. The Media Kit: A Frame by Frame Guide to Visual Production Flores, Jaime Manuel Q. Introduction to Broadcasting: A Course Syllabus Malinao, Alito L. Journalism for Filipinos