Data Cloud Questions PDF

NO.1 Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last we...

NO.1 Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers? A. Batch transforms **B. Segmentation exclude rules** C. Related attributes D. Streaming insight NO.2 A consultant is integrating an Amazon 53 activated campaign with the customer\'s destination system. In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing? **A. The json file** B. The.zip file C. The.txt file D. The.csv file NO.3 What is Data Cloud\'s primary value to customers? A. To create a single source of truth for all anonymous data B. To create personalized campaigns by listening, understanding, and acting on customer behavior C. To connect all systems with a golden record **D. To provide a unified view of a customer and their related data** NO.4 Which information is provided in a.csv file when activating to Amazon S3? A. An audit log showing the user who activated the segment and when it was activated **B. The activated data payload** C. The metadata regarding the segment definition D. The manifest of origin sources within Data Cloud NO.5 A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members. Which two areas should the consultant review to help troubleshoot this issue? Choose 2 answers **A. The related engagement events occurred within the last 90 days.** B. The activations are referencing segments that segment on profile data rather than engagement data. **C. The correct path is selected for the related attributes.** D. The activated profiles have a Unified Contact Point. NO.6 Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions. What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle? A. The B2C Commerce Order Bundle ingests 12 months of historical data. B. The B2C Commerce Order Bundle ingests 6 months of historical data. **C. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.** D. The B2C Commerce Order Bundle ingests 30 days of historical data. NO.7 Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation? A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream. **B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.** C. Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object. D. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object. NO.8 A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error. What should the consultant do to fix this error? A. Map additional fields to the Contact Point Address DMO. B. Make sure that the total account records are high enough for Identity resolution. **C. Change the cardinality to many-to-one to accommodate multiple contacts per account.** D. Map Account to Contact Point Email and Contact Point Phone also. NO.9 A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud? A. Use an S3 Private Key Certificate. B. Use an S3 Encrypted Username and Password. C. Use a JWT Token generated on S3. **D. Use an S3 Access Key and Secret Key.** NO.10 A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names - such as user; contact, and subscriber - and nee d a standard mapping. Which term describes the process of mapping these different schema points into a standard data model? A. Segment **B. Harmonize** C. Unify D. Transform NO.11 A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate? A. Change reconciliation rules to Most Occurring. B. Disable the individual identity ruleset. **C. Increase the number of matching rules.** D. Update their account address details in the data source NO.12 Where is value suggestion for attributes in segmentation enabled when creating the DMO? A. Data Mapping B. Data Transformation **C. Segment Setup** D. Data Stream Setup NO.13 Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a \"NO FILE FOUND\" error message? Choose 2 answers **A. Check if correct permissions are configured for the Data Cloud user.** B. Check if the Amazon S3 data source is enabled in Data Cloud Setup. **C. Check If the file exists in the specified bucket location.** D. Check if correct permissions are configured for the S3 user. NO.14 A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue? A. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly. B. Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved. **C. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.** D. Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved. NO.15 Which tool allows users to visualize and analyze unified customer data in Data Cloud? A. Salesforce CLI B. Heroku C. Tableau D. Einstein Analytics NO.16 Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this? A. B2C Commerce Starter Bundles B. Direct Sales Order entity ingestion C. Direct Sales Product entity ingestion **D. B2C Commerce Starter Bundles plus a custom extract** NO.17 A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone. Which user will see their home time zone in the segment and activation schedule areas? A. The team member in the Pacific time zone. B. The team member in the Eastern time zone. C. Neither team member; Data Cloud shows all schedules in GMT. **D. Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user** NO.18 Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers A. Add additional attributes. **B. Choose a segment.** **C. Select contact points.** D. Add the calculated insight in the activation. NO.19 Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated? A. Include Contact Point Email object Is Active field as a match rule. **B. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.** C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule. D. Set the default reconciliation rule to Last Updated. NO.20 When performing segmentation or activation, which time zone is used to publish and refresh data? A. Time zone specified on the activity at the time of creation B. Time zone of the user creating the activity C. Time zone of the Data Cloud Admin user **D. Time zone set by the Salesforce Data Cloud org** NO.21 Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this? A. Segment exclusion B. Nested segments **C. Segment membership data model object** D. Calculated insights NO.22 A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate? A. Change reconciliation rules to Most Occurring. **B. Increase the number of matching rules.** C. Include additional attributes in the existing matching rules. D. Reduce the number of matching rules. NO.23 What does it mean to build a trust-based, first-party data asset? **A. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange** B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations C. To ensure opt-in consents are collected for all email marketing as required by law D. To obtain competitive data from reliable sources through interviews, surveys, and polls NO.24 A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation? A. The target field will throw an error and store null values. B. The target field will be able to hold both types of values. C. The target field will only hold the time part and ignore the date part. **D. The target field will only hold the date part and ignore the time part.** NO.25 A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category. What is the impact of this action on future mappings? A. A DLO with category Engagement can be mapped to any DMO using either Profile. Engagement, or Other categories. B. When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile. C. Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO. **D. Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.** NO.26 A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue. What should the consultant highlight to address this company\'s business challenge? A. Data Bundles B. Calculated Insights **C. Identity Resolution** D. Identity Resolution NO.27 Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record. Which two features should a consultant consider for this use case? Choose 2 answers A. Data Action **B. Profile API** **C. Lightning Web Components** D. Query APL NO.28 During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile? A. Harmonization B. Data Cleansing C. Data Consolidation **D. Identity Resolution** NO.29 What is the role of artificial intelligence (AI) in Data Cloud? A. Automating data validation B. Creating dynamic data-driven management dashboards **C. Enhancing customer interactions through insights and predictions** D. Generating email templates for use cases NO.30 Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment? A. Calculated Insight \> Refresh Data Stream \> Identity Resolution B. Refresh Data Stream \> Calculated Insight \> Identity Resolution C. Identity Resolution \> Refresh Data Stream \> Calculated Insight **D. Refresh Data Stream \> Identity Resolution \> Calculated Insight** NO.31 How does Data Cloud ensure high availability and fault tolerance for customer data? **A. By distributing data across multiple regions and data centers** B. By using a data center with robust backups C. By Implementing automatic data recovery procedures D. By limiting data access to essential personnel NO.32 Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud. While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time? A. Incremental B. Manual refresh C. Partial refresh **D. Full refresh** NO.33 A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source. When ingesting Case data, which field is recommended to be associated with the Event Time field? **A. Last Modified Date** B. Resolution Date C. Escalation Date D. Creation Date NO.34 How does Data Cloud handle an individual\'s Right to be Forgotten? A. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion B. Deletes the specified Individual record and its Unified Individual Link record. C. Deletes the specified Individual and records from any data source object mapped to the Individual data model object. **D. Deletes the specified Individual and records from any data model object/data lake object related to the Individual.** NO.35 What does the Source Sequence reconciliation rule do in identity resolution? A. Includes data from sources where the data is most frequently occurring B. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources C. Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source **D. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name** NO.36 A consultant is working in a customer\'s Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answers A. All individual data will be removed. **B. Unified customer data associated with this ruleset will be removed.** **C. Dependencies on data model objects will be removed.** D. All source profile data will be removed NO.37 Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? Choose 2 answers A. Personalization **B. MobileConnect** C. Loyalty Management **D. MobilePush** NO.38 Which two dependencies prevent a data stream from being deleted? Choose 2 answers A. The underlying data lake object is used in activation. **B. The underlying data lake object is used in a data transform.** **C. The underlying data lake object is mapped to a data model object.** D. The underlying data lake object is used in segmentation. NO.39 A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company. Which action is essential to effectively begin the Data Cloud lifecycle? **A. Identify use cases and the required data sources and data quality.** B. Analyze and partition the data into data spaces. C. Migrate the existing data into the Customer 360 Data Model. D. Use calculated insights determine the benefits of Data Cloud for this company. NO.40 What is the primary purpose of Data Cloud? A. Providing a golden record of a customer B. Managing sales cycles and opportunities C. Analyzing marketing data results **D. Integrating and unifying customer data** NO.41 The leadership team at Cumulus Financial has determined that customers who deposited more than \$250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year. Which features support this use case? A. Calculated insight and data action **B. Calculated insight and segment** C. Streaming insight and segment D. Streaming insight and data action NO.42 During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers A. Data deletion requests are reprocessed at 30, 60, and 90 days. B. Data deletion requests are processed within 1 hour. **C. Data deletion requests are submitted for Individual profiles.** **D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.** NO.43 A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answers **A. Data Harmonization** **B. Unified Profiles** C. Master Data Management D. Data Marketplace NO.44 Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis. As best practice, which sequence of actions should the consultant use to implement this request? A. Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulk ingestion to synchronize the future data as It becomes available. B. Use streaming ingestion to first load the last 90 days of data, and also subsequently use streaming ingestion synchronize future data as It becomes available. C. Use streaming ingestion to first load the last 90 days of data, and then use bulk Ingestion to synchronize future data as It becomes available. **D. Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to synchronize future data as It becomes available.** NO.45 Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration? A. SMS B. Email **C. CloudPage** D. Mobile push NO.46 Which two dependencies need to be removed prior to disconnecting a data source? Choose 2 answers A. Activation target **B. Segment** C. Activation **D. Data stream** NO.47 A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if the calculated insight. needs to be modified? A. Mew dimensions can be added. **B. Existing dimensions can be removed.** C. Existing measures can be removed. D. Mew measures can be added. NO.48 A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud? **A. Ingest the file with the SFTP Connector.** B. Ingest the file through the Cloud Storage Connector. C. Manually import the file using the Data Import Wizard. D. Use Salesforce\'s Dataloader application to perform a bulk upload from a desktop. NO.49 Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent? A. Predictive troubleshooting B. Enhanced reporting tools **C. Real-time data integration** D. Automated customer service replies NO.50 Which data model subject area defines the revenue or quantity for an opportunity by product family? A. Engagement B. Product C. Party **D. Sales Order** NO.51 A retail customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it can be used in segmentation. On which entity should this be segmented for activation membership? A. Subscriber **B. Unified Individual** C. Unified Contact D. Individual NO.52 A consultant is helping a beauty company ingest its profile data into Data Cloud. The company\'s source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO). What should the consultant recommend to map this data to be used for both segmentation and identity resolution? A. Create a custom DMO from scratch that has all fields that are needed. B. Create a custom DMO with only the additional fields and map it to the standard Individual DMO. **C. Create custom fields on the standard Individual DMO.** D. Duplicate the standard Individual DMO and add the additional fields. NO.53 A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud. Where does a request for data deletion or right to be forgotten get submitted? A. In Data Cloud settings B. On the individual data profile in Data Cloud **C. In Marketing Cloud settings** D. through Consent API NO.54 A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile. What should the consultant do to achieve this? A. Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom. B. Use the default reconciliation rules for Contact Point Address. **C. Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.** D. Change the default reconciliation rules for Individual to Source Priority. NO.55 Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer\'s current mutual fund investments. How should the Data Cloud consultant configure this activation? A. Include Fund Type equal to \"Mutual Fund\" as a related attribute. Configure an activation based on the new segment with no additional attributes. **B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to \"Mutual Fund\".** C. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type. D. Include Fund Name and Fund Type by default for post processing in the target system. NO.56 A consultant notices that the unified individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue? A. Remove any old email addresses from Salesforce CRM. B. Check if the mapping of DLO objects is correct to Contact Point Email. **C. Confirm that the reconciliation rules are correctly used.** D. Verify and update the email address in the source systems if needed. NO.57 A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number. To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats. What is the most efficient way to guarantee that the various phone number formats are standardized? A. Create a formula field to standardize the format. B. Edit and update the data in the source system prior to sending to Data Cloud. **C. Assign the PhoneNumber field type when creating the data stream.** D. Create a calculated insight after ingestion. NO.58 When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? GoodsProduct \| Count \| At Least \| 1 Color \| Is Equal To \| red AND GoodsProduct \| Count \| At Least \| 1 PrimaryProductCategory \| Is Equal To \| shoes **A. Individuals who purchased at least one of any red\' product and also purchased at least one pair of \'shoes\'** B. Individuals who purchased at least one \'red shoes\' as a single line item in a purchase C. Individuals who made a purchase of at least one \'red shoes\' and nothing else D. Individuals who purchased at least one of any \'red\' product or purchased at least one pair of \'shoes\' NO.59 A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants. How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria? A. Place the attribute for product color in one container and the attribute for product type in another container. B. Place an attribute for the \"black\" calculated insight to dynamically apply C. Place the attributes for product and product type as direct attributes. **D. Place the attributes for product color and product type in a single container.** NO.60 What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way? **A. Ingestion API** B. Cloud Storage Connector C. Commerce Cloud Connector D. Marketing Cloud Personalization Connector NO.61 What does the Ignore Empty Value option do in identity resolution? A. Ignores empty fields when running any custom match rules **B. Ignores empty fields when running reconciliation rules** C. Ignores Individual object records with empty fields when running identity resolution rules D. Ignores empty fields when running the standard match rules NO.62 A consultant wants to build a new audience in Data Cloud. Which three criteria can the consultant include when building a segment? Choose 3 answers **A. Direct attributes** B. Data stream attributes **C. Calculated Insights** **D. Related attributes** E. Streaming insights NO.63 A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal? Choose 2 answers **A. Data model objects** B. Segments C. Calculated insights **D. Identity resolution rulesets** NO.64 To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome? Choose 2 answers **A. Include campaign identifier in the activation name.** B. Hard code the campaign identifier as a new attribute in the campaign activation. **C. Include campaign identifier in the filename specification.** D. Include campaign identifier in the segment name. NO.65 During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required? A. Data Activation B. Calculated Insights C. Data Mapping **D. Identity Resolution** NO.66 A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability? A. Create, publish, and deploy a data kit. **B. Create a reusable container block with common criteria.** C. Create a nested segment. D. Create a segment and copy it for each brand. NO.67 Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis? A. Automation Studio and Profile file API B. Marketing Cloud Connect API **C. Marketing Cloud Data extension Data Stream** D. Email Studio Starter Data Bundle NO.68 How does Data Cloud ensure data privacy and security? A. BY limiting data access to authorized admins B. By securely storing data in an offsite server **C. By encrypting data at rest and in transit** D. By enforcing and controlling consent references NO.69 A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address a Contact that they want to use for activation. To which data entity is mapped? A. Contact **B. Contact Point\_Email** C. Custom customer Email c object D. Individual NO.70 A segment fails to refresh with the error \"Segment references too many data lake objects (DLOS)\". Which two troubleshooting tips should help remedy this issue? Choose 2 answers **A. Split the segment into smaller segments.** **B. Use calculated insights in order to reduce the complexity of the segmentation query.** C. Refine segmentation criteria to limit up to five custom data model objects (DMOs). D. Space out the segment schedules to reduce DLO load. NO.71 Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model? A. Engagement B. Membership **C. Party** D. Global Account NO.72 Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights? A. Individual **B. Transaction** C. Sales Order D. Engagement NO.73 A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud? A. Use a streaming API call to delete the customer\'s information. B. Use Profile Explorer to delete the customer data from Data Cloud. **C. Use Consent API to request deletion of the customer\'s information.** D. Use the Data Rights Subject Request tool to request deletion of the customer\'s information. NO.74 Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the Engagement Date field fits this use case? A. Is Between B. Greater than Last Number of C. Next Number of Days **D. Last Number of Days** NO.75 How should a Data Cloud consultant successfully apply consent during segmentation? A. Include the Consent Status from the golden record during activation for any applicable channels of engagement. B. Include Party Identification for any applicable channels of engagement in the filter criteria for each segment. C. Include the Unified Profile during segmentation for any applicable channels of engagement. **D. Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.** NO.76 A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers A. Review data transformations to ensure they\'re run after calculated insights. **B. Review calculated insights to make sure they\'re run before segments are refreshed.** **C. Review segments to ensure they\'re refreshed after the data is ingested.** D. Review calculated insights to make sure they\'re run after the segments are refreshed. NO.77 A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available? A. The segment is not segmenting on profile data. B. The attributes are being used in another activation. **C. The desired attributes reside on different related paths.** D. Activations can only include 1-to-1 attributes. NO.78 A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement? **A. Streaming transforms** B. Data model triggers C. Sales and Service bundle D. Data actions and Lightning web components NO.79 Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this? A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation. **B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.** C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months. D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records. NO.80 A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select? A. Data Cloud **B. External Activation Target** C. Marketing Cloud Personalization D. Marketing Cloud NO.81 A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll). How should the fields be mapped to support identity resolution? A. Create a new custom object with fields that directly match the incoming table. B. Map all fields to the Customer object. **C. Map name to the Individual object and email address to the Contact Phone Email object.** D. Map all fields to the Individual object, adding a custom field for the email address. NO.82 Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily? A. Is Today B. Is Birthday C. Is Between **D. Is Anniversary Of** NO.83 A consultant is integrating an Amazon 53 activated campaign with the customer\'s destination system. In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing? A. The.txt file **B. The json file** C. The.csv file D. The.zip file NO.84 If a data source does not have a field that can be designated as a primary key, what should the consultant do? A. Use the default primary key recommended by Data Cloud. **B. Create a composite key by combining two or more source fields through a formula field.** C. Select a field as a primary key and then add a key qualifier. D. Remove duplicates from the data source and then select a primary key. NO.85 A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase? Choose 2 answers **A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.** B. Duplicates have been removed from source system data streams. C. Identity resolution rules have been removed to reduce the number of matched profiles. **D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.** NO.86 Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer\'s normal range. What should a consultant do to accommodate this request? A. Use a calculated insight paired with a flow. B. Use streaming data transform with a flow. **C. Use a streaming insight paired with a data action** D. Use streaming data transform combined with a data action. NO.87 Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this? A. Nested segments B. Segment exclusion C. Calculated insights **D. Segment membership data model object** NO.88 Which two requirements must be met for a calculated insight to appear in the segmentation canvas? Choose 2 answers A. The metrics of the calculated insights must only contain numeric values. B. The primary key of the segmented table must be a metric in the calculated insight. **C. The calculated insight must contain a dimension including the Individual or Unified Individual Id.** **D. The primary key of the segmented table must be a dimension in the calculated insight.** NO.89 Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the calculated insight, \"banking value\" is a metric, \"branch\" is a dimension, and \"high net worth\" is a filter. What can be included as an attribute in activation? A. \"high net worth\" (filter) B. \"branch\" (dimension) and \"banking metric) C. \"banking value\" (metric) **D. \"branch\" (dimension)** NO.90 A consultant is setting up a data stream with transactional data, Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved? **A. Text** B. Number C. Decimal D. Serial NO.91 A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment. What is the cause of this issue? A. Data has not yes been ingested into the DMO. **B. The new DMO is not of category Profile.** C. The new DMO does not have a relationship to the individual DMO D. Segmentation is only supported for the Individual and Unified Individual DMOs. NO.92 Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this? A. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly. **B. Use the data spaces feature and applying filtering on the Account data lake object based on Country.** C. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country. D. Use formula fields based on the account Country field to filter incoming records. NO.93 A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID? **A. Party Identification object** B. Loyalty Identification object C. Individual object D. Contact Identification object NO.94 Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this? **A. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.** B. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months. C. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records. D. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation. NO.95 A consultant is ingesting a list of employees from their human resources database that they want to segment on. Which data stream category should the consultant choose when ingesting this data? A. Profile Data B. Contact Data **C. Other Data** D. Engagement Data NO.96 Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration? A. Confirm the Create object permission is enabled in the Data Cloud org. **B. Confirm the View All object permission is enabled in the source Salesforce CRM org.** C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org. D. Confirm that the Modify Object permission is enabled in the Data Cloud org. NO.97 Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention. Which two options should a consultant configure when ingesting this data stream? Choose 2 answers A. Ensure that deletion of old files is enabled. **B. Ensure the refresh mode is set to \"Upsert\".** **C. Ensure the filename contains a wildcard to a accommodate the timestamp.** D. Ensure the refresh mode is set to \"Full Refresh.\'\' NO.98 Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications. What should the consultant keep in mind with regard to formula field updates when using the S3 Connector? A. Data Cloud will initiate a full refresh of data from \$3 and will update the formula on all records. B. Data Cloud will only update the formula on a go-forward basis for new records. C. Data Cloud does not support formula field updates for data streams of type upsert. **D. Data Cloud will update the formula for all records at the next incremental upsert refresh.** NO.99 A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario? A. Clone the data source object. **B. Use batch transforms to create a second data lake object.** C. Create a junction object in Salesforce CRM and modify the ingestion strategy. D. Create a data kit from the data lake object and deploy it to the same Data Cloud org. NO.100 A consultant is troubleshooting a segment error. Which error message is solved by using calculated insights Instead of nested segments? **A. Segment is too complex.** B. Multiple population counts are in progress. C. Segment population count failed. D. Segment can\'t be published. NO.101 How does Data Cloud ensure data privacy and security? **A. By encrypting data at rest and in transit** B. By enforcing and controlling consent references C. By securely storing data in an offsite server D. BY limiting data access to authorized admins NO.102 Which statement about Data Cloud\'s Web and Mobile Application Connector is true? A. A standard schema containing event, profile, and transaction data is created at the time the connector is configured. **B. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.** C. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup. D. The connector schema can be updated to delete an existing field. NO.103 Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it\'s important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO\'s desire to separate its data by brand? A. Data streams for each brand B. Data model objects for each brand **C. Data spaces for each brand** D. Data sources for each brand NO.104 Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK? A. Batch transform B. Calculated insight **C. Streaming insight** D. Formula fields NO.105 During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile? A. Data Cleansing B. Harmonization C. Data Consolidation **D. Identity Resolution** NO.106 A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation? **A. Unified Individual \> Unified Link Individual \> Sales Order** B. Unified Individual \> Individual \> Sales Order C. Sales Order \> Individual \> Unified Individual D. Sales Order \> Unified Individual NO.107 A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs. What is recommended to package and promote this configuration to the customer\'s second org? A. Use the Metadata API. B. Use the Salesforce CRM connector. **C. Create a data kit.** D. Package as an AppExchange application. NO.108 A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the Segment Canvas interface to get different populations? **A. Direct attributes, related attributes, and population filters** B. Segmentation filters, direct attributions, and data sources C. Direct attributes and related attributes D. Population filters and direct attributes NO.109 Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO). What should the consultant consider before deleting the data stream? **A. The underlying DLO can be used in a data transform.** B. The underlying DLO cannot be mapped to a data model object. C. The data stream must be associated with a data kit. D. The data stream can be deleted without implicitly deleting the underlying DLO. NO.110 A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII). Which matching rule criteria should a consultant recommend for the most accurate matching results ? **A. Party Identification on Patient ID** B. Exact Last Name and Emil C. Email Address and Phone D. Fuzzy First Name, Exact Last Name, and Email NO.111 An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case? **A. Value suggestion** B. Data harmonization C. Transformation formulas D. Global picklists NO.112 Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments? **A. Create new segments using nested segments.** B. Create a High Investment Balance calculated insight. C. Package High Investment Balance Customers in a data kit. D. Create new segments by cloning High Investment Balance Customers. NO.113 Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers **A. To ingest and unify data from various sources to reconcile customer identity** B. To create and orchestrate cross-channel marketing messages **C. To use harmonized data to more accurately understand the customer and business impact** D. To eliminate the need for separate business intelligence and IT data management tools NO.114 A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org. Which two features should the consultant recommend to best address this requirement? Choose 2 answers A. Profile Explorer B. Calculated insight **C. Dashboard** **D. Report** NO.115 How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets? A. Use a formula field to update the field name in an activation. B. Update attribute names in the data stream configuration. **C. Set preferred attribute names when configuring activation.** D. Update field names in the data model object. NO.116 Which configuration supports separate Amazon S3 buckets for data ingestion and activation? **A. Dedicated S3 data sources in Data Cloud setup** B. Multiple S3 connectors in Data Cloud setup C. Dedicated S3 data sources in activation setup D. Separate user credentials for data stream and activation target NO.117 A user Is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue? A. Value suggestion will only return results for the first 50 values of a specific attribute, B. Value suggestion can only work on direct attributes and not related attributes. C. Value suggestion requires Data Aware Specialist permissions at a minimum. **D. Value suggestion is still processing and takes up to 24 hours to be available.** NO.118 Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign. How should the consultant provide this list to NTO? A. Create the segment and then click Download to obtain the segment membership details to provide to NTO. **B. Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.** C. Create the segment, select Email as the activation target, and activate the segment di nearly to NTO. D. Create the segment and then activate the segment to NTO\'s Salesforce CRM. NO.119 Northern Trail Outfitters unifies individuals in its Data Cloud instance. Which three features ca e consultant use to validate the data on a unified profile? Choose 3 answers **A. Identity Resolution** B. Query APL **C. Data Explorer** **D. Profile Explorer** E. Data Actions NO.120 Which consideration related to the way Data Cloud ingests CRM data is true? A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization, B. The CRM Connector\'s synchronization times can be customized to up to 15-minute intervals. C. Formula fields are refreshed at regular sync intervals and are updated at the next full refresh. **D. The CRM Connector allows standard fields to stream into Data Cloud in real time.** NO.121 What is Data Cloud\'s primary value to customers? **A. To provide a unified view of a customer and their related data** B. To connect all systems with a golden record C. To create a single source of truth for all anonymous data D. To create personalized campaigns by listening, understanding, and acting on customer behavior NO.122 Cloud Kicks received a Request to be Forgotten by a customer. In which two ways should a consultant use Data Cloud to honor this request? Choose 2 answers A. Delete the data from the incoming data stream and perform a full refresh. **B. Add the Individual ID to a headerless file and use the delete from file functionality.** C. Use Data Explorer to locate and manually remove the Individual. **D. Use the Consent API to suppress processing and delete the Individual and related records from source data streams.** NO.123 Which two common use cases can be addressed with Data Cloud? Choose 2 answers **A. Understand and act upon customer data to drive more relevant experiences.** B. Govern enterprise data lifecycle through a centralized set of policies and processes. **C. Harmonize data from multiple sources with a standardized and extendable data model.** D. Safeguard critical business data by serving as a centralized system for backup and disaster recovery. NO.124 Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier. Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream? **A. CONCAT** B. COMBIN C. COALE D. CAST NO.125 What is the result of a segmentation criteria filtering on City \| Is Equal To \| \'San Jose\'? A. Cities containing \'San Jose\', \'San Jose\', \'san jose\', or \'san jose\' B. Cities only containing \'San Jose\' or \'san jose\' C. Cities only containing \'San Jose\' or \'San Jose\' **D. Cities only containing \'San Jose\' or \'san jose\'** NO.126 A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue? **A. Value suggestion is still processing and to be available.** B. Value suggestion requires Data Aware Specialist permissions at a minimum. C. Value suggestion can only work on direct attributes and not related attributes. D. Value suggestion will only return result for the first 50 values of a specific attribute. NO.127 A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case? A. Flow B. Report **C. Activation alert** D. Dashboard NO.128 What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way? A. Cloud Storage Connector B. Commerce Cloud Connector **C. Ingestion API** D. Marketing Cloud Personalization Connector NO.129 A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers **A. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.** B. Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform. C. Create a custom matching rule for an exact match on the Individual ID attribute. **D. Create a matching rule based on party identification that matches on CRM ID as the party identification name.** NO.130 What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight? Choose 2 answers **A. At least one measure** **B. At least one dimension** C. At least two objects to Join D. A WHERE clause NO.131 Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer\'s scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations? **A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.** B. Set a refresh schedule for the calculated insights to occur every hour. C. Ensure the activations are set to Incremental Activation and automatically publish every hour. D. Ensure the segments are set to Rapid Publish and set to refresh every hour. NO.132 A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required. What is the minimum permission set needed to accommodate this use case? A. Data Cloud for Marketing Specialist B. Data Cloud Admin **C. Data Cloud User** D. Data Cloud for Marketing Data Aware Specialist NO.133 A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour. How should the consultant configure the solution to ensure the data action is triggered at the cadence required? A. Set the activation schedule to hourly. B. Configure the data to be ingested in hourly batches. C. Set the journey entry schedule to run every hour. **D. Set the insights aggregation time window to 1 hour.** NO.134 A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning. What should the consultant recommend to filter the segments by to accomplish this? **A. User preferences for marketing outreach** B. Geographical divisions C. Marketing Cloud Journeys D. Business units NO.135 What should a user do to pause a segment activation with the intent of using that segment again? **A. Deactivate the segment.** B. Delete the segment. C. Skip the activation. D. Stop the publish schedule. NO.136 How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model? A. Creates additional contact points **B. Leverages reconciliation rules** C. Creates additional rulesets D. Leverages match rules NO.137 Northern Trail Qutfitters wants to be able to calculate each customer\'s lifetime value {LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud? A. Flow Orchestration B. Nested segments **C. Metrics on metrics** D. Streaming data transform NO.138 The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue? **A. The Salesforce Integration User Is missing Rad permissions on the newly created field.** B. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. C. Custom fields on the Case object are not supported for ingesting into Data Cloud. D. After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM. NO.139 A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement? **A. Ingest Data \> Map Data to Data Model \> Create Calculated Insight \> Use in Segmentation** B. Create Calculated Insight \> Map Data to Data Model\> Ingest Data \> Use in Segmentation C. Create Calculated Insight \> Ingest Data \> Map Data to Data Model\> Use in Segmentation D. Ingest Data \> Create Calculated Insight \> Map Data to Data Model \> Use in Segmentation NO.140 The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system. Which feature should a consultant recommend to achieve this goal? A. Streaming data transform **B. Streaming insight** C. Calculated insight D. Batch bata transform