Segmentation and Data Activation Quiz

Question 1 Answers

• Correct answer is B. Segmentation exclude rules
• Segmentation exclude rules are used to remove customers who have made purchases within the last week.

Question 2 Answers

• Correct answer is A. The json file.
• The json file on Amazon 53 contains metadata about the segment for the destination system to use.

Question 3 Answers

• Correct Answer is B. To create personalized campaigns by listening, understanding, and acting on customer behavior.
• Data Cloud's primary value is to create personalized campaigns.

Question 4 Answers

• Correct answer is C. The metadata regarding the segment definition.
• A .csv file contains metadata regarding the segment definition for data activation to Amazon S3.

Question 5 Answers

• Correct answers are B and C.
• The correct path is selected for the related attributes.
• Activations reference the segments, which might be based on profile data or engagement data.

Question 6 Answers

• Correct answer is C. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.
• The B2C Commerce order bundle ingests only new orders.

Question 7 Answers

• Correct answer is B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.
• Streaming transforms normalize phone numbers into a separate object for correct mapping.

Question 8 Answers

• Correct answer is C. Change the cardinality to many-to-one to accommodate multiple contacts per account.
• Cardinality needs to be changed to many-to-one for multiple contacts per account.

Question 9 Answers

• Correct answer is D. Use an S3 Access Key and Secret Key.
• S3 Access Key and Secret Key is the correct authentication method.

Question 10 Answers

• Correct answer is D. Transform
• Transforming schemas ensures a standard data model.

Question 11 Answers

• Correct answer is C. Increase the number of matching rules.
• Increasing matching rules boosts consolidation rates for accounts joined to individual and contact point email.

Question 12 Answers

• Correct answer is A. Data Mapping
• Value suggestions for attributes are found in Data Mapping.

Question 13 Answers

• Correct answers are A and C.
• Check if correct permissions are configured for the Data Cloud user.
• Verify the file actually exists in the correct location on the bucket.

Question 14 Answers

• Correct answer is C. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• Stricter matching criteria can improve identity resolution for email and phone matches.

Question 15 Answers

• Correct answer is C. Tableau
• Tableau is used for visualizing customer data in Data Cloud.

Question 16 Answers

• Correct answer is A. B2C Commerce Starter Bundles
• B2C Commerce starter bundles are used to bring historical transactional data into Data Cloud.

Question 17 Answers

• Correct answer is A. The team member in the Pacific time zone.
• Data Cloud shows segment and activation schedules based on the user's home time zone; it adjusts accordingly.

Question 18 Answers

• Correct answers are B and D.
• Choose a segment; add the calculated insight in the activation.

Question 19 Answers

• Correct answer is B. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
• Priority order ensures the correct email address is activated.

Question 20 Answers

• Correct answer is A. Time zone specified on the activity at the time of creation
• Activities use the specified time zone during activation.

Question 21 Answers

• Correct answer is D. Calculated insights.
• Calculated insights can be used to analyze individuals in a segment for a time period.

Question 22 Answers

• Correct answer is B. Increase the number of matching rules.
• Adding more matching rules enhances the consolidation process.

Question 23 Answers

• Correct answer is A. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
• Trustworthy, first-party data is a key component of Data Cloud.

Question 24 Answers

• Correct answer is D. The target field will only hold the date part and ignore the time part.
• Data Cloud treats yyyy-mm-dd hh:mm:ss input as separate date and time values during Data Cloud ingestion. The data may be trimmed to only what is compatible with the destination field type.

Question 25 Answers

• Correct answer is A. A DLO with category Engagement can be mapped to any DMO using either Profile, Engagement, or Other categories.
• Engagement category DLOs can be mapped to sales order DMOs.

Question 26 Answers

• Correct answer is C. Identity Resolution
• Identity resolution can solve this issue by centralizing contact data.

Question 27 Answers

• Correct answers are B and C
• Profile API and lightning web components are used in this process.

Question 28 Answers

• Correct answer is D. Identity Resolution
• Identity Resolution is used for matching data across multiple sources.

Question 29 Answers

• Correct answer is C. Enhancing customer interactions through insights and predictions
• AI enhances customer interactions by providing insights.

Question 30 Answers

• Correct answer is B. Refresh Data Stream > Calculated Insight > Identity Resolution
• Data flow ensures accurate analysis and activation.

Question 31 Answers

• Correct answer is A. By distributing data across multiple regions and data centers
• Data cloud ensures high availability and fault tolerance through distributed data.

Question 32 Answers

• Correct answer is D. Full refresh
• Initial setup of Data Streams always results in a full refresh.

Question 33 Answers

• Correct answer is A. Last Modified Date
• Case data streams are using the last modified date field.

Question 34 Answers

• Correct answer is D. Deletes the specified Individual and records from any data model object/data lake object related to the Individual.
• This process handles deletions, properly updating related objects.

Question 35 Answers

• Correct answer is C. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources
• Priority system identifies records for merging in a unified profile.

Question 36 Answers

• Correct answers are A and C
• Unified customer data and dependencies on data model objects will be removed if the identity resolution ruleset is deleted.

Question 37 Answers

• Correct answers are A and B
• Personalization and mobileconnect are available in Marketing Cloud Starter Data Bundles datasets.

Question 38 Answers

• Correct answers are C and D.
• Data lake object mapped to Data Model object
• Data Lake object in use by segmentation.

Question 39 Answers

• Correct answer is A. Identify use cases and the required data sources and data quality.
• Data Cloud begins with defining requirements and data source needs.

Question 40 Answers

• Correct answer is A. Providing a golden record of a customer
• Data Cloud's primary function is to offer a centralized customer profile.

Question 41 Answers

• Correct answer is A. Calculated insight and data action
• This feature set is required to perform the specified task.

Question 42 Answers

• Correct answers are C and D.
• Deletion requests process via Individual profiles.
• Data deletion requests are submitted for individual profiles.

Question 43 Answers

• Correct answers are A and B.
• Data harmonization and unified profiles make multiple data sources more useful in business contexts.

Question 44 Answers

• Correct answer is B. Use streaming ingestion to first load the last 90 days of data, and also subsequently use streaming ingestion synchronize future data as It becomes available.
• Streaming ingestion ensures data updates are synchronized.

Question 45 Answers

• Correct answer is D. Mobile push.
• Custom integration is required for Mobile Push.

Question 46 Answers

• Correct answers are A and C
• Activation target
• Segment

Question 47 Answers

• Correct answer is D. New measures can be added.
• Calculated insights can add more measures if needed.

Question 48 Answers

• Correct answer is A. Ingest the file with the SFTP Connector.
• The SFTP Connector is designed to handle file transfers over SFTP.

Question 49 Answers

• Correct answer is A. Predictive troubleshooting
• Predictive troubleshooting improves customer support interactions.

Question 50 Answers

• Correct answer is D. Sales Order
• Sales order data models provide relevant information about product and revenue amounts.

Question 51 Answers

• Correct answer is B. Unified Individual
• Unified Individual is the appropriate entity for activation membership.

Question 52 Answers

• Correct answer is B. Create a custom DMO with only the additional fields and map it to the standard Individual DMO.
• Creating a custom DMO with essential fields prevents data overload within the standard format.

Question 53 Answers

• No answer provided in the text.

Question 54 Answers

• Correct answer is C. Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.
• Moving the Order object to the top ensures the correct address is saved.

Question 55 Answers

• Correct answer is C. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
• Selecting the correct attributes ensures relevant information is included in the email.

Question 56 Answers

• Correct answer is D. Verify and update the email address in the source systems if needed.
• Confirming the email address in the source system is crucial for profile accuracy.

Question 57 Answers

• Correct answer is B. Edit and update the data in the source system prior to sending to Data Cloud.
• Data manipulation in the source system before ingestion ensures standardization.

Question 58 Answers

• Correct answer is D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'.
• Combining criteria with logical operators results in customers who fit at least one condition of the criteria.

Question 59 Answers

• Correct answer is D. Place the attributes for product color and product type in a single container.
• Combining product color and type ensures that customers who purchased black pants are properly identified.

Question 60 Answers

• Correct answer is C. Ingestion API.
• The Ingestion API is required for fast, scalable updates to Data Cloud.

Question 61 Answers

• Correct answer is B. Ignores empty fields when running reconciliation rules
• Empty fields are ignored in reconciliation rules during identity resolution.

Question 62 Answers

• Correct answers are A, B, and D
• Direct attributes
• Data stream attributes
• Related attributes.

Question 63 Answers

• Correct answer is A and D.
• Data model objects
• Identity resolution rulesets

Question 64 Answers

• Correct answers are C and D.
• Include campaign identifier in the filename specification
• include campaign identifier in the segment name.
• Files and segments need the campaign ID to operate correctly in Salesforce CRM.

Question 65 Answers

• Correct answer is D. Identity Resolution
• Identity Resolution ensures data is properly configured for segmentation and activation.

Question 66 Answers

• Correct answer is B. Create a reusable container block with common criteria.
• Using reusable container blocks standardizes segment criteria across multiple teams.

Question 67 Answers

• Correct answer is B. Marketing Cloud Connect API.
• The Marketing Cloud Connect API is an efficient method for real-time updates to Data Cloud.

Question 68 Answers

• Correct answer is C. By encrypting data at rest and in transit
• Data encryption ensures data security and privacy.

Question 69 Answers

• Correct answer is B. Contact Point Email
• Custom email objects map to Contact Point Email for activation and data use.

Question 70 Answers

• Correct answers are A and C
• Split the segment into smaller segments
• Refine segmentation criteria to limit up to five custom data model objects (DMOs)
• Breaking down and cleaning up the segment fixes this issue.

Question 71 Answers

• Correct answer is C. Party
• Customer 360 data model party object is used for organizations, individuals, and members.

Question 72 Answers

• Correct answer is D. Engagement
• The engagement data stream category is needed for time-based operations.

Question 73 Answers

• Correct answer is C. Use Consent API to request deletion of the customer's information.
• The Consent API is used to process data deletion requests.

Question 74 Answers

• Correct answer is D. Last Number of Days
• The filter operator Last Number of Days is used to target visitors from the past 7 days.

Question 75 Answers

• Correct answer is D. Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.
• Applying Consent Status ensures that only users who have granted consent are selected.

Question 76 Answers

• Correct answers are A and B
• Review transformations to make sure they run after calculated insights
• Review calculated insights to make sure they run before segments refresh.
• Insights and transformation order is critical for accurate activation.

Question 77 Answers

• Correct answer is C. The desired attributes reside on different related paths.
• Proper alignment is needed to gather data from different relations.

Question 78 Answers

• Correct answer is A. Streaming transforms
• Data transformations enable real-time integration with Salesforce CRM.

Question 79 Answers

• Correct answer is A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.
• Marketing Cloud limits activation deliveries to prevent overwhelming the system.

Question 80 Answers

• Correct answer is B. External Activation Target
• External Activation Target is required for activating segments to external systems.

Question 81 Answers

• Correct answer is D. Map all fields to the Individual object, adding a custom field for the email address
• Mapping all fields to Individual, including a custom email field, ensures the data can be used in identification.

Question 82 Answers

• Correct answer is A. Is Today
• Daily evaluations need the Is Today operator for birthday campaigns for proper calculations and selections.

Question 83 Answers

• Correct answer is B. The json file
• The json file contains segment metadata in this scenario.

Question 84 Answers

• Correct answer is A. Create a composite key by combining two or more source fields through a formula field. Using a formula ensures that duplicate entries are avoided. composite key for the data source to ensure uniqueness in the target.

Question 85 Answers

• Correct answers are B and D
• Duplicates removed from the source, so data merging is more precise.
• Adding identity resolution rules helps identify and consolidate related records.

Question 86 Answers

• Correct answer is C. Use a streaming insight paired with a data action. Streaming insights dynamically analyze data for matching conditions and initiate data actions to modify customer profiles, send notifications, and trigger workflows in real time. This is a more effective strategy compared to using calculated insights, as it can identify and act upon real-time changes and inconsistencies.

Question 87 Answers

• Correct answer is A. Calculated insights.
• Using calculated insights allows for historical analysis of segment membership over time.

Question 88 Answers

• Correct answers are C and D
• The calculated insight must contain a dimension including the Individual or Unified Individual Id.
• The primary key of the segmented table must be a dimension in the calculated insight
• Dimensions relating to the individual and ID support segment analysis.

Question 89 Answers

• Correct answer is C. "banking value" (metric)
• Metrics such as banking value aid in identifying high-value customers and segmenting them.

Question 90 Answers

• Correct answer is A. Text
• Text fields are the proper data type to hold purchase order numbers, if the numbers can contain leading zeros. This is an important step because these numbers may be used for matching transactions and creating unique identifiers.

Question 91 Answers

• Correct answer is A. Data has not yet been ingested into the DMO.
• The DMO must ingest data before the segment can view it in the UI.

Question 92 Answers

• Correct answer is B. Use the data spaces feature and applying filtering on the Account data lake object based on Country.
• Data spaces enable flexible organization of data based on specific parameters.

Question 93 Answers

• Correct answer is B. Loyalty Identification object.
• Use the correct data object for specific use cases.

Question 94 Answers

• Correct answer is A. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.
• Activation relies on contact points in marketing cloud to work properly.

Question 95 Answers

• Correct answer is A. Profile Data
• Profile data is needed for employee segmentation.

Question 96 Answers

• Correct answer is B. Confirm the View All object permission is enabled in the source Salesforce CRM org. The View All permissions are necessary to access and read all records in the custom Salesforce CRM object.

Question 97 Answers

• Correct answers are A and C.
• Ensure that deletion of old files is enabled; ensure the filename contains a wildcard to accommodate the timestamp.
• File deletion and timestamp handling allow systems to ingest data properly.

Question 98 Answers

• Correct answer is D. Data Cloud will update the formula for all records at the next incremental upsert refresh.
• Incremental upserts are used to maintain calculated insight data accuracy.

Question 99 Answers

• Correct answer is B. Use batch transforms to create a second data lake object. Batch transforms are an efficient choice for breaking down data into individual, distinct datasets.

Question 100 Answers

• Correct answer is A. Segment is too complex. Using calculated insights rather than nested segments aids in more manageable segment creation.

Question 101 Answers

• Correct answer is A. By encrypting data at rest and in transit. Data encryption protects data in transit and at rest.

Question 102 Answers

• Correct answer is A. A standard schema containing event, profile, and transaction data is created at the time the connector is configured.
• Data specifications are defined when connectors are setup.

Question 103 Answers

• Correct answer is C. Data spaces for each brand. Data spaces allow for organization and control of data by brand.

Question 104 Answers

• Correct answer is C. Streaming insight. Streaming insights are used for real-time data aggregation.

Question 105 Answers

• Correct answer is D. Identity Resolution. Identity resolution is essential for unifying data from multiple sources.

Question 106 Answers

• Correct answer is A. Unified Individual > Unified Link Individual > Sales Order. Unified Individuals are linked to sales orders through the unified link.

Question 107 Answers

• Correct answer is C. Create a data kit. Using data kits allows for safe and consistent sharing.

Question 108 Answers

• Correct answer is B. Segmentation filters, direct attributions, and data sources.
• Various filters including data sources are used to modify target audiences.

Question 109 Answers

• Correct answer is A. The underlying DLO can be used in a data transform. The DLO cannot be deleted if it is used in a transform.

Question 110 Answers

• Correct answer is A. Party Identification on Patient ID
• Party Identification allows for safer matching of individuals and PII.

Question 111 Answers

• Correct answer is A. Value suggestion
• Value suggestion empowers users with options for data refinement and accuracy.

Question 112 Answers

• Correct answer is D. Create new segments by cloning High Investment Balance Customers. This allows for consistent segmentation criteria.

Question 113 Answers

• Correct answers are A and C
• Ingest and unify data from diverse sources
• Use combined data for customer insights and business effect.
• Integrating data and unifying it for customer understanding is a key function of Data Cloud.

Question 114 Answers

• Correct answers are A and C.
• Profile Explorer
• Dashboard
• Profile Explorer and dashboards can display segment publishing times.

Question 115 Answers

• Correct answer is C. Set preferred attribute names when configuring activation.
• Configuring preferred attribute names in the activation settings ensure consistency.

Question 116 Answers

• Correct answer is A. Dedicated S3 data sources in Data Cloud setup. Dedicated S3 data sources provide proper organization.

Question 117 Answers

• Correct answer is D. Value suggestion is still processing and to be available.
• Value suggestions may take a while to adjust to new data models.

Question 118 Answers

• Correct answer is A. Create the segment and then click Download to obtain the segment membership details to provide to NTO.
• This action delivers the exact list of segment members in a usable format.

Question 119 Answers

• Correct answers are A, C, and D
• Identity Resolution
• Data Explorer
• Profile Explorer; These features aid in data validation and error resolution for unified profiles.

Question 120 Answers

• Correct answer is B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals. This feature allows more prompt and real-time synchronization with CRM sources.

Question 121 Answers

• Correct answer is A. To provide a unified view of a customer and their related data.
• The most accurate description of Data Cloud's core function is the unified customer view.

Question 122 Answers

• Correct answers are C and D.
• Use Data Explorer to locate and manually remove the Individual.
• Use the Consent API to suppress processing and delete the Individual and related records from source data streams. Removing records and use of the Consent API ensure the request is processed correctly.

Question 123 Answers

• Correct answers are A and C.
• Understand and act upon customer data to drive more relevant experiences.
• Harmonize data from multiple sources with a standardized and extendable data model. These two choices highlight Data Cloud's core capabilities.

Question 124 Answers

• Correct answer is A. CONCAT
• Using CONCAT enables the combination of fields into a composite key.

Question 125 Answers

• Correct answer is A. Cities containing 'San Jose', 'San Jose', 'san jose', or 'san jose'
• Case-insensitive matching of city names is crucial.

Question 126 Answers

• Correct answer is A. Value suggestion is still processing and to be available. Value suggestions may take time to update.

Question 127 Answers

• Correct answer is A. Flow
• Flows can trigger actions on activation failure for better error management.

Question 128 Answers

• Correct answer is C. Ingestion API. The Ingestion API is needed for real-time data streams.

Question 129 Answers

• Correct answers are B and D
• Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.
• Create a matching rule based on party identification that matches on CRM ID as the party identification name.
• Mapping the correct IDs is crucial for accurate matching in identity resolution.

Question 130 Answers

• Correct answers are A and B.
• At least one measure
• At least one dimension
• These two components are fundamental to a calculated insight.

Question 131 Answers

• Correct answer is A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
• Flows can be used for timely refreshes and correct data access during segment operations.

Question 132 Answers

• Correct answer is C. Data Cloud User
• Data Cloud Users are authorized to view and review data changes.

Question 133 Answers

• Correct answer is D. Set the insights aggregation time window to 1 hour.
• Data actions are associated with the 1-hour aggregation insights.

Question 134 Answers

• Correct answer is A. User preferences for marketing outreach.
• User preferences for marketing actions are used to match specific users to their relevant segments.

Question 135 Answers

• Correct answer is A. Deactivate the segment. Deactivating the segment properly halts its active state without removing it entirely from the system.

Question 136 Answers

• Correct answer is B. Leverages reconciliation rules
• Resolution Rules identify and manage how attributes are grouped and linked

Question 137 Answers

• Correct answer is A. Flow Orchestration
• Flows automate the orchestration of LTV calculations and segmentation.

Question 138 Answers

• Correct answer is A. The Salesforce Integration User is missing Read permissions on the newly created field. Permissions are necessary.

Question 139 Answers

• Correct answer is A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
• This is the correct order for calculating LTV.

Question 140 Answers

• Correct answer is B. Streaming insight
• Streaming insights are used to identify real-time behavior.

Test your knowledge on segmentation strategies and data activation processes. This quiz covers topics such as metadata handling, personalized campaigns, and file classifications within a data cloud context. Perfect for anyone looking to deepen their understanding of data-driven marketing.