Corporate PR Discussion Notes - McDonald's Case Study
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Uploaded by InfallibleFluorine4591
University of Wyoming
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Summary
These notes discuss corporate public relations, focusing on McDonald's case study. They include commentary on price increases, value meal campaigns, health and menu responsibility, climate change, ethical considerations in public relations, and public relations principles. The summary details Joe Erlinger's performance.
Full Transcript
### **Introduction** - - - - - - - - - - - - - - - - ### **McDonald's Case Study** - - - - #### **Joe Erlinger on Price Increases** - - - #### **\$5 Value Meal Campaign** - - - - - #### **Health and Menu Responsibility** -...
### **Introduction** - - - - - - - - - - - - - - - - ### **McDonald's Case Study** - - - - #### **Joe Erlinger on Price Increases** - - - #### **\$5 Value Meal Campaign** - - - - - #### **Health and Menu Responsibility** - - - - - - #### **Climate Change and CSR** - - - #### **Ethical Considerations in PR** - - ### **Spin in Public Relations** - - #### **Arthur Page's Principles of PR** 1. 2. 3. 4. 5. 6. 7. ### **Evaluating Joe Erlinger's PR Performance** - - -
