Content Translation Presentation PDF

Content Translation  What is content translation?  Content translation is the process of adapting existing content designed to attract, engage, and retain a particular audience—e.g., blog posts, white papers, videos, podcasts, newsletters, social posts, etc. Content translation..Cont...

Content Translation  What is content translation?  Content translation is the process of adapting existing content designed to attract, engage, and retain a particular audience—e.g., blog posts, white papers, videos, podcasts, newsletters, social posts, etc. Content translation..Content translation is the method of translating various contents into different languages according to the audience...This type of translation act as a solid bridge to create your bond with audiences from all across the globe...People coming from different parts of countries or speaking languages will land on your content-eager to know more about it. Content Translation  Content translation is the process of taking content aimed at your existing customers and making sure it achieves the same results with a new audience in another language.  The content translation process is a key for companies looking to open up new markets using the power of content, but it can result in missed opportunities if not approached correctly. Content Translation  Content translation matters to international businesses as any business uses content marketing: Content helps build credibility, trust, and authority.  Content is how you attract people to the front door of your business, and it’s what makes them want to stick around after they get a look at your wares—or not.  The right content can attract new prospects through search engines, social channels, email campaigns—and even from referrals from existing customers. How to make content translation work  The effectiveness of multilingual content marketing depends, in large part, on how well you connect with your customers and their needs. In this sense, content translation is as much about adapting your content as it is about knowing your audience. Localization  Localization is the practice of adapting your content specifically to your audience’s needs.  Localization is a process that goes beyond translation and into the area of translation plus adaptation.  Adaptation  It’s not just content that you adapt—you also adapt your entire business model and marketing strategy to take into account aspects such as:  The pricing strategy  The messaging  The branding  The value proposition  The distribution channels  The customer service  Localization involves things like:  Repackaging and reformatting content for different audiences  Adding, removing, or changing content—e.g., images, video, graphics, the color palette—to make it work for a particular market.  Adapting SEO elements like keywords, alternative text, and meta descriptions to make your content findable locally  Feedback loops to let you know what’s working (or not)  Researching the competition and leveraging local insight to give you an edge. These changes ensure that the content is relevant and interesting to your audience in their own language and within the context of the market they live in. Where to start with content translation  What are your goals for expanding into another market? What do you already know about your audience in that market? What format best suits this market—text, audio, or video?  Translation should be an integral part of the process, from idea formulation to execution. A few things to consider when creating a content translation strategy. Establish clear goals: it’s hard to know when you get there, if you don’t know what success looks like. Be specific: Who are you targeting? What are their interests? How will they find your content? Which competitors are already succeeding in this market? Goals should be measured in your content’s performance. If you’re not measuring it, how will you know whether or not it worked? A few things to consider when creating a content translation strategy.  Research your market: With the use of data-driven market research, you can identify what your customers are looking for, why they want it, and how to deliver it to them. Implement a local SEO strategy: If there’s no one searching online for what you have to offer, your content won’t be relevant. A few things to consider when creating a content translation strategy.  Go beyond translation: You need localization rather than traditional translation. Your website design? Your blog layout? Your product descriptions? All of these elements should be adapted to reflect the needs and preferences of your audience What may kill content translation:  Unclear, or non-existent goals.  Poor market research, lack of understanding of the audience and their needs.  Doing translation for the sake of having it done, without any regard for the market or product-market fit.  Poor quality—unprofessional translation, inaccuracies, errors, or mistranslations THANK YOU….