Issues in Media Technology: A Comprehensive Overview PDF

Issues in Media Technology: A Comprehensive Overview by Aida Filzah Ramli preencoded.png Definition of Media Technology Media technology refers to the tools, platforms, and systems used to create, distribute, consume, and interact with media content. These include...

Issues in Media Technology: A Comprehensive Overview by Aida Filzah Ramli preencoded.png Definition of Media Technology Media technology refers to the tools, platforms, and systems used to create, distribute, consume, and interact with media content. These include traditional media technologies like television and radio, as well as digital innovations such as social media platforms, streaming services, virtual reality (VR), and artificial intelligence (AI)-driven content creation tools. Media technology encompasses both the hardware (e.g., smartphones, cameras, computers) and software (e.g., video editing programs, content distribution algorithms) that drive modern communication. preencoded.png  Importance in Modern Society Economic Growth It drives industries such as Information Dissemination advertising, e-commerce, and digital Platforms like news websites, social entertainment, creating jobs and media, and podcasts allow rapid innovation opportunities. sharing of information, shaping public opinion and policy decisions. Education and Advocacy Cultural Expression Digital tools facilitate remote Media technology enables learning and empower social creators to share their art, movements by amplifying stories, and perspectives on a marginalized voices. global scale. preencoded.png Political and Administrative Issues Misinformation And Disinformation Censorship And Freedom Of Speech The rapid spread of false information can undermine Governments and corporations face criticism over content democratic processes and erode trust in institutions. moderation practices, which can lead to concerns about Example: During elections, false claims about voter fraud overreach or bias. Example: Countries like China enforce are widely shared on social media platforms, influencing strict internet censorship, blocking platforms like Facebook voter behavior and trust in the electoral process. and Twitter, while controlling the flow of information through state-run media. Surveillance And Privacy Media Ownership Media technologies are sometimes used for mass surveillance, threatening individual privacy rights Example: Concentration of media ownership raises concerns about The Cambridge Analytica scandal revealed how Facebook diversity of voices and potential bias. Policies aim to promote user data was harvested and used to target voters with fair competition and media pluralism. personalized political ads during elections.. preencoded.png Economic and Commercial Affairs Digital Monopolies Revenue Distributions Traditional media industries A small number of struggle to adapt as digital corporations dominate the platforms absorb advertising media landscape, raising revenue. Example: Music concerns about competition streaming platforms like Spotify and consumer choice. face criticism for their low Example: Tech giants like royalty payments to artists Google and Meta dominate compared to traditional album online advertising, sales. Economic Inequality Access to advanced media technologies remains unequal, creating a "digital divide" between different socioeconomic groups. Example: In developing countries, many rural communities lack affordable access to broadband internet, widening the digital divide. preencoded.png Social and Community Interaction Cultural Homogenization Mental Health Impacts Digital Literacy The global reach of digital media Excessive screen time, Many users lack the skills to can erode local cultures and cyberbullying, and the pursuit of critically assess and engage with languages. online validation contribute to online content responsibly. Example: Hollywood movies dominate mental health challenges. Example: Older adults often global streaming platforms, leading to Example: Studies show that heavy struggle to identify phishing reduced visibility and funding for use of Instagram contributes to emails or fake news articles, indigenous and regional films. body image issues and depression, making them more susceptible particularly among teenage girls. to online scams. preencoded.png Ethics and Cultural Implications Privacy Concerns The collection and use of personal data by media companies raise ethical concerns 1 about privacy and data security. Bias and Misinformation 2 The spread of biased information and misinformation online presents ethical challenges for media organizations and individuals. Cultural Impact Media technology influences cultural norms, values, and 3 identities, raising questions about its role in shaping societal views. preencoded.png Technological Issues Cybersecurity risks Media platforms are increasingly targeted by hackers, leading to data breaches and financial loss. Example: The 2021 ransomware attack on Colonial Pipeline disrupted fuel supply chains in the U.S. and highlighted vulnerabilities in digital systems. Environmental sustainability The rapid pace of technological innovation results in e-waste and environmental concerns. Example: The rapid release of new smartphones encourages frequent upgrades, contributing to e-waste and environmental degradation. Interaction and accessibility Ensuring media technologies are accessible to people with disabilities and compatible across platforms remains a challenge. Example: The rapid release of new smartphones encourages frequent upgrades, contributing to e-waste and environmental degradation. preencoded.png END preencoded.png