Chapter 5 (1) PDF
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This document covers industry and competitor analysis, including the five forces model. It discusses the importance of understanding the competitive landscape and how to use industry analysis to prepare businesses for competitive challenges. The document also introduces disruptive business models.
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& Bene t Management Industry and Competitor Chapter 5 Analysis fi The importance of knowing the competitive landscape, which is what an industry is, may have been rst recognized in the fourth century bc by Sun Tzu, a Chinese philosopher. Reputedly he wrote...
& Bene t Management Industry and Competitor Chapter 5 Analysis fi The importance of knowing the competitive landscape, which is what an industry is, may have been rst recognized in the fourth century bc by Sun Tzu, a Chinese philosopher. Reputedly he wrote The Art of War to help generals prepare for battle. However, the ideas in the book are still used today to help managers prepare their rms for the competitive wars of the marketplace. The following quote from Sun Tzu’s work points out the importance of industry analysis: We are not t to lead an army on the march unless we are familiar with the face of the country—its pitfalls and precipices, its marshes and swamps. 2 fi fi fi 3 Techniques Available to Assess Industry Attractiveness Study Environmental The Five and Business Forces Model Trends 4 5 6 The Five Forces Model 7 8 Four Disruptive Business Models 9 10 Intel, KFC Pepsi, Coke Car Manufactures, Airplanes 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
