Project Management and Strategy PDF

Summary

This document explores the essential aspects of project management, including the importance of strategic alignment and the strategic management process. It discusses the application of SWOT analysis, setting objectives, and the value of project portfolio management. This content is useful for students and project managers.

Full Transcript

2.1. Why Project Managers Need to Understand Strategy Strategic alignment ​ IT projects must align with the organization’s mission and strategy and organizational culture and practices. ​ Project managers can ○​ make appropriate decisions and adjustments ○​...

2.1. Why Project Managers Need to Understand Strategy Strategic alignment ​ IT projects must align with the organization’s mission and strategy and organizational culture and practices. ​ Project managers can ○​ make appropriate decisions and adjustments ○​ be effective project advocates 2.2. Strategic Management Process Strategic management ○​ The process of assessing “what we are” and deciding and implementing “what we intend to be and how we are going to get there.” ○​ A continuous, iterative process aimed at developing an integrated and coordinated long-term plan of action. ○​ It requires strong links among mission, goals, objectives, strategy, and implementation. ​ Two Major Dimensions of Strategic Management: ○​ 1. Respond to changes in the external environment and allocate the firm’s scarce resources to improve its competitive position. ○​ 2. Internal responses to new action programs aimed at enhancing the firm's competitive position. Four Activities of the Strategic Management Process 1.​ Review and define the organizational mission ​ Mission: What we want to become ​ Components of a mission statement ​ major products and services ​ target customers and markets ​ geographical domain ​ organizational philosophy ​ key technologies ​ public image ​ contribution to society 2.​ Analyze and formulate strategies ​ What needs to be done to reach objectives ​ Steps ​ A realistic evaluation of the past and current position of the enterprise ​ An assessment of the internal and external environments ​ A common method for this step is the SWOT analysis ​ Strengths: Internal, positive factors ​ Weaknesses: Internal, negative factors ​ Opportunites: External (no control), positive factors ​ Threats: External, negative factors ​ 3.​ Set objectives to achieve strategies. S Specific Be specific in targeting an objective M Measurable Establish a measurable indicator(s) of progress A Assignable Make the objective assignable to one person for completion R Realistic State what can realistically be done with available resources T Time-related State when the objective can be achieved, that is, duration 4. Implement strategies through projects ○​ How strategies will be realized, given available resources, ○​ Project Portfolio management and prioritizing projects 2.3. The Need for a Project Priority System ​ Without a proper priority system, ○​ Problem 1: Behavioral Biases. ​ Optimism bias ​ Uniqueness bias ○​ Problem 2: The Implementation Gap. ​ The lack of understanding and consensus of organization strategy among top and middle-level managers. ○​ Problem 3: Organization Politics. ​ Sacred cow ○​ Problem 4: Resource Conflicts and Multitasking. ​ The problems of project interdependency and the need to share resources. 2.4. Project Portfolio Management ​ Definition: Means for monitoring and controlling the organization’s strategic projects ​ Links projects directly to the goals and strategy of the organization ​ Seven common characteristics of highly successful strategic projects ○​ It creates a unique competitive advantage and/or exceptional value for its stakeholders. ○​ It requires a long period of project definition dedicated to defining a powerful vision, a clear need, and a successful execution approach. ○​ It creates a revolutionary project culture. ○​ It needs a highly qualified project leader who is unconditionally supported by top management. ○​ It maximizes the use of existing knowledge, often in cooperation with outside organizations. ○​ It uses integrated development teams with fast problem-solving capabilities and the ability to adapt to business, market, and technology changes. ○​ Its project team has a strong sense of partnership and pride. ​ Benefits ○​ Builds discipline into the project selection process. ○​ Links project selection to strategic metrics. ○​ Prioritizes project proposals across a common set of criteria, rather than on politics or emotion. ○​ Allocates resources to projects that align with strategic direction. ○​ Balances risk across all projects. ○​ Justifies killing projects that do not support the organization's strategy. ○​ Improves communication and supports agreement on project goals. ​ Project Classification 2.5. Phase Gate Model ​ Is a series of gates that a project must pass through in order to be completed. ​ Its purpose is to ensure that the organization is investing time and resources in worthwhile projects that contribute to its mission and strategy. ​ Each gate is associated with a project phase and represents a decision point. ​ A gate can lead to three possible outcomes: go (proceed), kill (cancel), or recycle (revise and resubmit). 2.6. Selection Criteria Financial Criteria ​ The Payback Model: ○​ Measures the time the project will take to recover the project investment. ○​ Desires shorter paybacks. ○​ Is the simplest and most widely used model. ○​ Emphasizes cash flows, a key factor in business. ○​ Formula: ​ ○​ Limitations of the Payback Method: ​ Ignores the time value of money. ​ Assumes cash inflows for the investment period (and not beyond). ​ Does not consider profitability. ​ Net Present Value (NPV) ○​ Uses management’s minimum desired rate of return (discount rate) to compute the present value of all net cash inflows. ○​ Prefers positive NPV to negative NPV. ○​ Desires higher positive NPVs. ○​ Is more realistic because it considers the time value of money, cash flows, and profitability. ○​ Formula: ​ Non-Financial Criteria ​ Examples of strategic objectives are: ○​ To capture a larger market share. ○​ To make it difficult for competitors to enter the market. ○​ To develop an enabler product, which by its introduction will increase sales in more profitable products. ○​ To develop core technology that will be used in next-generation products. ○​ To reduce dependency on unreliable suppliers. ○​ To prevent government intervention and regulation ​ Two Multi-Criteria Selection Models ○​ Checklist Models: ​ Use a list of questions to review potential projects and to determine their acceptance or rejection. ​ Allow greater flexibility in selecting among many different types of projects and are easily used across different divisions and locations. ​ Fail to answer the relative importance or value of a potential project to the organization and does not allow for comparison with other potential projects. ○​ Multi-Weighted Scoring Models: ​ Use several weighted selection criteria to evaluate project proposals. ​ Include qualitative and/or quantitative criteria. 2.7. Applying a Selection Model 1. Project Classification: ​ Deciding whether the project fits with the organization's strategy. ​ Selecting a Model. ○​ Weighted scoring criteria seem the best alternative because: ​ They reduce the number of wasteful projects using resources. ​ They help to identify project goals that can be communicated using the selection criteria as corroboration. ​ They help project managers understand how their project was selected, how their project contributes to organization goals, and how it compares with other projects. 2.​ Sources and Solicitation of Project Proposals: ○​ Within the organization. ○​ Request for Proposal (RFP) from external sources (contractors/vendors). 3.​ Ranking Proposal and Selection of Projects: ○​ Evaluating each proposal in terms of feasibility, potential contribution to strategic objectives, and fit within a portfolio of current projects. ○​ Rejecting or accepting the projects based on given selection criteria and current portfolio. ○​ Prioritizing projects by senior management. 2.9. Managing the Portfolio System ​ Senior Management Input: ○​ Provides guidance in establishing selection criteria that strongly align with the current organization strategies. ○​ Annually decides how to balance the available organizational resources (people and capital) among the different types of projects. ​ Governance Team Responsibilities: ○​ Publish the priority of every project. ○​ Ensure the selection process is open and free of power politics. ○​ Evaluate the progress of current projects. ○​ Constantly scan the external environment to determine if the organization's focus and/or selection criteria need to be changed. ​ Balancing the portfolio for risks and types of projects ○​ A classification scheme for R&D organizations ○​ ○​ Risk considerations in project selection ​ Both costs and benefits are uncertain ​ Benefits are more uncertain ​ Uncertainty about: ​ Timing ​ What will be accomplished? ​ Side effects ​ There are many ways of dealing with risk ​ Can make estimates about the probability of outcomes ​ Subjective probabilities ​ Pro forma documents

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