E-commerce & Social Media Chapter 2 PDF

Summary

This chapter introduces e-commerce and social media, explaining different types of e-commerce (B2B, B2C, C2B, C2C) and social media platforms. It also explores the advantages and disadvantages of social media usage.

Full Transcript

E-COMMERCE & SOCIAL MEDIA CHAPTER 2 @Dr Muhammad Nuruddin Sudin ELECTRONIC COMMERCE (e-commerce) E-Commerce refers to any transaction that occurs online (paperless) Electronic Data Exchange (EDI) Electronic Mail (e-mail) Electronic Bulletin Boards Electronic Fund T...

E-COMMERCE & SOCIAL MEDIA CHAPTER 2 @Dr Muhammad Nuruddin Sudin ELECTRONIC COMMERCE (e-commerce) E-Commerce refers to any transaction that occurs online (paperless) Electronic Data Exchange (EDI) Electronic Mail (e-mail) Electronic Bulletin Boards Electronic Fund Transfer (EFT) Other Network-based technologies 4 Types of E-COMMERCE Business to Business (B2B) Business to Consumer (B2C) Consumer to Business (C2B) Consumer to Consumer (C2C) BUSINESS TO BUSINESS (B2B) Focuses on providing products from one business to another. Both the parties are businesses, such as manufacturers, traders, retailers, and the like. Eg: Samsung & Apple LED display BUSINESS TO CONSUMER (B2C) Activity buying and selling goods on the internet. Many businesses have virtual storefronts that are equivalents of their retail outlets. Businesses sell goods straight to consumers through their website. Eg: Uniqlo, DIY online store CONSUMER TO BUSINESS (C2B) Consumers are able to provide a service to businesses. Consumers can act like contractors bidding on certain projects which allows them to bring value back to the business. Eg: Fiver, Influencer CONSUMER TO CONSUMER (C2C) A transactions actually represent a form of bartering. Auction sites are perhaps the best example of C2C e-commerce. Eg: Mudah, Carousell Social Media Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. TYPES OF SOCIAL MEDIA Social Network (fb) Media Sharing (yt) Social Blogging (blog) Discussion (reddit) Review (tripadvisor) THE GOOD Educational process - Reducing gap, attracts student Worldwide connectivity - Easy access Online marketing - Build a relationship with customers Information spreads fast - Whether, traffic Share anything - Creativity flowing Achieve your goals - Online support, forum Many more... Privacy problems - Share everything Changes lifestyle habits - Disrupt Sleep, Short span of attention Lacks emotional connection - No intonation, speaking depth Reduces Family Intimacy Dopamine addict - feel good activity Encourage laziness - easy to get

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