Challenging Hate Online PDF

Challenging Hate Online Definition of Activism The policy or action of using vigorous campaigning to bring about social change and political change 5 Categories of Activism  Online (sharing content on social media, responding to someone else’s post)  In-person activities (discussion at the din...

Challenging Hate Online Definition of Activism The policy or action of using vigorous campaigning to bring about social change and political change 5 Categories of Activism  Online (sharing content on social media, responding to someone else’s post)  In-person activities (discussion at the dinner table, in class, etc.)  Civic Engagement (volunteering)  Activism (petitioning)  Formal politics (joining a political party, donating to a candidate) What are the advantages to on and offline methods What cause-related online campaigns have resonated with you? Some examples of Campaigns RBC Blue Water Project Sobeys Community Action Fund Canadian Tire Jump Start Bell Let’s Talk Tim Horton’s Smile Cookies McHappy Day Benefits of an online presence  Cost- online costs significantly less  Reach- global audience  Cooperation- likeminded individuals  Engaging Youth- online technology can more easily reach young people  Multimedia- easy to develop for a low cost (videos, animations, games, music)  Branding- a cause can be promoted through branded games or viral marketing  Publicity- concepts that were obscure are not visibly displayed in the public eye  Wealth of Information- available 24/7  Hyperlinking and Embedding- link to references or debunk erroneous claims  Social Organizing- By making planned actions or rallies visible to a wider public Anti-Hate Websites AntiHate.ca - https://www.antihate.ca Project Someone - https://projectsomeone.ca_ Centre for the Prevention of Radicalization Leading to Violence – https://info-radical.org/en/ Canadian Race Relations Foundation – https://www.crrf- fcrr.ca/en Jigsaw Activity Each group will explore a site and answer the questions found on the Challenging Hate Online Questionnaire Once this is done, new groups are formed with one student from each of the original groups Each group representative will take the time to explain the website to the group members Once this is complete, rejoin your original group. Class discussions Engaging an Audience Share what you are doing (personal stories) Connect with others who share the same beliefs Amplify other people’s voices Organize both on and offline Best Practices As a group, create a list of best practices (include effective approaches and techniques) Best Practices  Engage Audience  Clear Objective  Persuade and capture your audience  Design and content is important  Compelling story  Visuals and layout are key  Consistent branding, fonts and colours  Catchy title  Simplify Data Best Practices continued  Imagery  Icons  Credible Sources  Resources & support  Call to Action  Real Life examples  How would you launch a campaign for a group that is promoting tolerance? Hate is directed to any number of groups- visible minorities, religions, Indigenous people, women, LGBTQ+ people, people with disabilities, etc. Your Campaign You will create an infographic to promote tolerance in general or confront hate against any particular group.  Before you begin, think about strategies and tools you may use to get your message out and attract supporters Please see rubric and checklist to ensure your infographic includes all the required components. Be sure to include the following… 1. Headline 2. Introduction 3. Statistics 4. Personal Stories 5. Educational Section 6. Call to Action 7. Contact Information