COMP1125 Assignment 1 PDF
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Macao Polytechnic Institute
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This document is an assignment covering the topic of smart tourism. It includes multiple choice and short answer questions, with answers.
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COMP1125- Assignment 1 Part A) Multiple Choice (10 marks for each) Choose one of the best answers 1 Smart tourism is an important component of _______________. (b) a) Smart Earth b) Smart City c) Smart Community d) Smart Scenic Area 2 Which of the following industries are incl...
COMP1125- Assignment 1 Part A) Multiple Choice (10 marks for each) Choose one of the best answers 1 Smart tourism is an important component of _______________. (b) a) Smart Earth b) Smart City c) Smart Community d) Smart Scenic Area 2 Which of the following industries are included in the industry applications of smart tourism? (d) a) Travel service industry b) Convention and exhibition industry c) Hotel accommodation industry d) All 3 Which of the following types of infrastructure has been included in the hierarchical model of smart tourism? (d) a) Perceptron b) Connector c) Memory d) All 4 Which of the following does not belong to the four elements of smart tourism? (a) a) Smart transportation b) Smart service c) Smart marketing d) D. Smart experience Part B) Short questions (30 marks for each) Question 1: This paper briefly describes a more recognized basic definition of smart tourism. Answer: Smart tourism is a tourism management and service mode that uses a new generation of information and communication technology to systematically plan and manage tourism resources and tourism services to efficiently meet the personalized tourism needs of tourists. Question 2: Briefly describe the elements provided by tourism-related enterprises for tourists. Answer: ⚫ Tourism-related enterprises mainly include scenic spots, hotels, travel agencies, etc., mainly providing tourists with smart management, smart services, smart marketing, and smart experience. ⚫ Smart management refers to the statistics of tourist flow data inside and outside the scenic spot, real-time passenger flow data, total passenger flow, regional passenger flow ranking, tourist stay time, number of tourists in each period, historical passenger flow and other data, and visually display them in the form of charts to provide better management services for tourists and improve the experience of tourists. ⚫ Smart service is scenic spots, hotels, etc. refers to providing tourists with smart services including but not limited to tourist positioning, intelligent navigation, electronic tickets, electronic maps, electronic tour guides, smart shopping guides, mobile client software, electronic payment interactive social services, smart cards, etc., through the Internet/mobile Internet, so that tourists can actively perceive tourism resources, tourism economy, tourism activities, tourists and other aspects of information, and timely arrange and adjust work and travel plans, so as to achieve intelligent perception of all kinds of tourism information, Convenient to use effect. ⚫ Smart marketing refers to the smart marketing activities that travel agencies and scenic spots provide tourists with tourism resource display, tourist resource analysis, interactive marketing, precision marketing, brand promotion, smart coupons, etc., and formulate personalized plans according to the different needs of different tourists to meet the needs of tourists. ⚫ Smart experience refers to the intelligent, efficient and unified diversified new tourism management model based on "smart management, smart service and smart marketing", which creates an immersive experience for tourists through the application of science and technology, and at the same time improves the supply of new tourism products for tourists, greatly improving the travel experience of tourists, and making tourists "smarter" and "more innovative".