Unit 1.3 Film and Commercials PDF
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This document covers the concept of perspective in film analysis. It includes a diagram of different camera angles and shot sizes, explaining cinematography, as well as an activity on understanding commercials.
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## Unit 1.3 Film and commercials ### CONCEPT #### Perspective When we analyse a director's use of camera angle or shot duration, we are really talking about perspective. Film directors carefully choose how they film their stories in order to give their audiences a different perspective on a topic...
## Unit 1.3 Film and commercials ### CONCEPT #### Perspective When we analyse a director's use of camera angle or shot duration, we are really talking about perspective. Film directors carefully choose how they film their stories in order to give their audiences a different perspective on a topic or theme. Remember to use the word 'perspective' frequently when analysing film. **Diagram:** * a curved arrow with a camera pointed down at the top saying **bird's-eye view** * a camera pointed down with the word **tilt** * a camera pointed directly at the word **eye-level** * a camera pointed upwards with the word **tilt** at the bottom, and a curved arrow pointing up with the word **worm's-eye view** * a line underneath the camera showing shot sizes: * **XCS** * **CS** * **MS** * **LS** * **XLS** * the words **high angle** and **low angle** on the arrow **Cinematography** is a term used to refer to camera work, including use of light, mise en scène, camera angle, shot distance, shot movement, shot duration, sound and montage. ### 3.3 After reading the 'Key features explained', return to the commercials that you explored in your presentations for Activity 3.1. Watch them again and prepare another brief presentation on one of them. In this presentation, use the terminology that you have learnt and apply it to your group's commercial. Explain how the 'key features' helped you understand these commercials better. Discuss as a class. ### International mindedness Have you ever seen a commercial in a language that you cannot understand? It is an interesting cultural experience. If possible, show your classmates a commercial in a language that you understand but they do not. Ask them what cultural differences they see. Ask them what they think the commercial is about. Then explain it to them. Alternatively, you can watch a foreign commercial without subtitles before watching it with subtitles. How do commercials differ from culture to culture?
