Market Research Study PDF

1. A potential area of research of Market Research is to identify and know about the people who influence and decide on the purchase. 2. The studies on how to introduce a new product in the market are framed in Market Research focused on demand and sales. 3. In market development growth...

1. A potential area of research of Market Research is to identify and know about the people who influence and decide on the purchase. 2. The studies on how to introduce a new product in the market are framed in Market Research focused on demand and sales. 3. In market development growth strategies, it is useful a descriptive study.4 4. The advisory committee is a qualitative process to control and analyse the progress of the research. 5. Market research is part of an informal and non structured flow that provides information to the marketing managers. 6. The marketing information flow contains reports coming from the order to payment cycles. 7. Through the analysis of demographic and psychological variables it is not possible to predict the consumer behaviour. 8. Through a mixed analysis of qualitative and quantitative data in B2B environments it is possible to predict the client's openness to new products and services. 9. Primary data collection methods can be classified according to the nature of the information obtained between static and dynamic methods. 10. An application of qualitative methods is to know the terminology used by consumers and their behaviour. 11. A nominal scale is a scale that arranges objects or alternatives according to their magnitude in an ordered relationship. 12. One of the disadvantages of ranking scale is that there are cases where interpretation is complex if the consumer has a negative image of the product category or concept. 13. The parameter is the value of the parameter calculated using a sample of the population. 14. The sample variability or random error is smaller for bigger samples. 15. One of the objectives of multivariate analysis is to unveil latent structures. 16. Contingency tables show the joint distribution of two isolated variables. 17. It is not important in segmentation if the segmentation criteria are not easily identifiable and measurable. 18. The buying intention is a general and specific segmentation criteria. 19. Presenting the results of a market research study to management generally involves a formal written report as well as an oral presentation 20. The time dedicated to designing the questionnaire has to be considered to prepare the market research report.