Week 2: Sport Media Nexus PDF

Week 2: Day 1 (18 Sep, Wed) Sport Media Nexus What drives the Nexus? Technology Commercialization Amateur pursuit to highly commercialized Gate receipts to broadcast rights Convergence Globalization The Olympic Games and FIFA World Cup are global spectacles Technology Transi...

Week 2: Day 1 (18 Sep, Wed) Sport Media Nexus What drives the Nexus? Technology Commercialization Amateur pursuit to highly commercialized Gate receipts to broadcast rights Convergence Globalization The Olympic Games and FIFA World Cup are global spectacles Technology Transition from newspapers to radio to television to the From localized to Internet globalized information Access versus power and influence Commercialization- Commodification Sport driven by commercial forces A commercial vehicle since the 1960s in the US and later elsewhere Athletes and teams: products, properties, commodities and businesses From game day revenues to broadcast and sponsorship revenue  Tech Integration: Technology combines TV, internet, and phone services into one system. Example: If you have a smart TV that also connects to the internet and allows you to make calls, you can watch sports, browse sports news, and even call friends about the game, all using the same device. This makes it easy to access everything related to sports in one place. Cross-Media Ownership: Media companies own TV channels, newspapers, and websites. Example: If a company owns a sports TV channel, a sports website, and a sports magazine, they can use all these platforms to show the same sports event and advertise the team. This means more people see their sports content, and the company makes more money. Convergence Big Media Giants: Large companies like Disney and News Corp control the media industry. Example: If Disney owns ESPN and several sports-related websites, they decide what sports stories are shown and how they are reported. This limits the variety of sports news since smaller media outlets might not get as much attention. Content and Distribution Control: Some companies own both sports teams and the media channels that show their games. Example: If a company owns a soccer team and the TV channel that broadcasts all the team’s matches, it can control which games are shown and when. This way, the company makes money from both the team and the TV channel, controlling the entire sports experience for fans. Globalization Increasing globalization Commercialization and Globalization has driven – The power of media convergence changes Technological change? How is the Within sport and sport convergence working? media Influence of sport in the globalizing process 1. What are the key features of sports? 2. How many hours per week do you spend watching sports, and which sports do you follow? 3. What platform(s) do you use to watch sports? 4. Should card games and similar activities be considered sports, and does media coverage of the World Poker Tour suggest that only two of the three dimensions of sports are necessary for media coverage? 5. List the media you interact with on a daily basis. To what extent is your day saturated by media in general, and sports media in particular? 6. What sustains the sports media nexus? 7. Why does the sports media nexus require management? What media is the most appropriate for each type of sporting event, activity or competition? Why? Global Events (Olympic Games, FIFA World Cup) Television (Commercial, Public, Independent, Community) Global Circuits (Formula One, World Rally Newspapers (Commercial – Major Dailies, Tabloid, Local – Independent, Community) Championship, Tennis, Golf, Surfing) Radio (Commercial, Public, Independent, Global Events (Asian Games, Commonwealth, Games, Community World Championships, Euro Football) Regional Leagues (European Champions League, Super Magazines (Commercial – General, Sport, 14 Rugby) Lifestyle, etc.) National Leagues (NFL, English Premier League, NBA, La Liga, J-League, Bundesliga) Film (Major and Minor Studios, Independent) Regional and State Leagues and Competitions Internet (Commercial, Non-Profit, Public, Local Community Sport – Clubs, Associations and Personal) Schools Write down 3 take away messages from today’s session Week 2: Day 2 (19 Sep, Thurs) Case Studies - Group Presentations Media Coverage of Doping Scandals: The Case of Lance Armstrong Due on 02 Oct Focus: Explore how media covered the rise and fall of Lance Armstrong's career after the doping scandal and its impact on public trust in cycling. Key Points: Role of investigative journalism, narrative shift from hero to villain, public opinion, and impact on anti-doping policies. Objective: Learn how media can influence public trust and the reputation of sports organizations and athletes. Zuhaib Hasan Abdul Nasir Ghulam Murtaza Muhammad Umair Ahmed Ullah Umar Khan The Media's Role in Promoting Esports Due on 03 Oct Focus: Study how traditional and digital media have contributed to the rise of esports as a legitimate sports industry. Key Points: Coverage strategies, mainstream acceptance, viewership data, marketing tactics, and the portrayal of esports athletes. Objective: Understand how different types of media have helped shape the perception of esports and contributed to its growth. Rabia Iftikhar Kashaf Pervaiz Farah Amjad Ayesha Saddiqa Noor  The Super Bowl as a Media Event Due on 04 Oct Focus: Analyze the media strategies and coverage surrounding the Super Bowl as one of the biggest sports events globally. Key Points: Advertising strategies, viewership statistics, social media campaigns, halftime show controversies, and media rights deals. Objective: Study the commercialization of sports through media and its effects on sports culture and fan engagement. Zohaib Ali Sami Ullah Ali Awais Muhammad Aamir Faisal Hayat Muhammad Rizwan Media Coverage of LGBTQ+ Issues in Sports Due on 09 Oct Focus: Examine the media coverage of LGBTQ+ athletes in sports and its impact on discussions about inclusion and diversity in sports. Key Points: Media portrayal, public reaction, comparisons with other LGBTQ+ athletes, and the role of social media. Objective: Analyze how media coverage can both challenge and reinforce stereotypes and biases in sports. Muhammad Tahir Abbas Malik Muhammad Baker Afzaal Sandeer Zafar Ahsanullah Sami Ullah Khan Imran Khan The Impact of Social Media on Athlete Branding Due on 10 Oct Focus: Examine how athletes use social media platforms to build and manage their personal brands. Key Points: Influencer partnerships, content strategies, fan interaction, and the impact on endorsement deals. Objective: Analyze how social media has changed the way athletes market themselves and engage with fans. Muhammad Taimoor Javed Khan Talha Sardar Sheraz Khan Muhammad Saad Naeem Salman Khalil Ali Hassan  Media Coverage of the Olympics: A Global Perspective Due on 11 Oct Focus: Study how the media covers the Olympic Games across different countries and regions. Key Points: Broadcast rights, international media partnerships, nationalistic coverage, and the portrayal of different sports and athletes. Objective: Understand how media coverage of the Olympics varies globally and its impact on the event's perception. Irtaza Hussain Kashif Mureed Abdul Hameed Muzamil Ghulam Munir Media Influence on Youth Participation in Sports Due on 16 Oct Focus: Study how media portrayals of sports influence youth participation and perceptions of sports as a career. Key Points: Representation of youth athletes, role models in media, impact of advertising, and media's role in promoting physical activity. Objective: Analyze how media coverage affects youth interest in sports and its potential influence on future sports participation trends. Muhammad Muteeb Nasir Asad Nawaz Moin Islam Muhammad Adeel Muhammad Hamza Ghulam Mujtaba Role of Sports Media on Athletes Mental Health Due on 17 Oct Mahrukh Laiba Naseer Travish Zaryab Noor Week 2: Day 3 (20 Sep, Fri) Week 3: Day 1 (25 Sep, Wed) Role of Media in the Globalization of Sports Why Have Sports Become So Popular in Society Today? The quest for Spectator excitement interest Widespread Widespread organized, media competitive coverage. youth sports. What is Globalization?  The globalization of sports is the process of spreading the idea and phenomena of sports across the world. Spreading sports around the world, making them known worldwide. Sports are shared and popular around the world. It involves international competitions, athletes moving between countries, and different cultures enjoying the same sports. How Media Influences Sports on a Global Scale? Media coverage plays a crucial role in making local sports events global by expanding the audience base. Broadcasting Rights How It Helps: This What It Is: Networks means that sports buy the rights to show events can be watched sports events on TV. by people all over the world, not just locally. Satellite Channels How It Helps: They can What It Is: TV channels send sports coverage that use satellites to anywhere, making local broadcast programs. games accessible to international viewers. Digital Streaming What It Is: Online How It Helps: People services like YouTube can watch sports events that let you watch on their computers or content live or on phones from anywhere, demand. anytime. Social Media How It Helps: Fans What It Is: Platforms share highlights and like Twitter, Facebook, updates, spreading and Instagram. news about local sports events globally. Economic Factors and the Globalization of Commercial Sports Sports organisations look for Corporations use sports as global markets. vehicles for global expansion. FIFA, the NBA, etc. seek global media One goal is to make money. exposure and expansion. Another goal is to promote enjoyment and ideas worldwide. Record-Breaking Global TV Engagement with FIFA World Cup Qatar 2022 Overall Engagement: Approximately 5 billion people engaged with tournament content across various platforms. Final Match Viewership: Achieved a global reach of 1.5 billion viewers, up from 1.12 billion in 2018. Opening Match Reach: Over 550 million viewers globally. Significant TV Audiences by Country USA: Record-breaking 26 France: Record 93% of TV million combined viewers for viewers (53 million) watched the England vs. USA match the final on TF1. and the final on FOX Sports. Brazil: 173 million viewers, Japan: 36 million watched with 36.9 million watching Japan vs. Costa Rica, the the final—highest neutral most-watched program of match audience. 2022. Sponsorship & Licensing Licensing Success: Commercial Affiliates: Revenues increased by Over 600 marketing over 25% compared to programs activated the 2015-2018 cycle, with globally. 154 FIFA Store outlets opened. Sports and the Media Could they survive without each other? Do Sports Depend on the Media?  Yes, when they are No, not when they are organized as forms of organized by and for the commercial players themselves entertainment Television coverage Media coverage attracts remains a key factor in attention to sports and the growth and expansion provides news of results of commercial sports Write down 3 take away messages from today’s session