Role of Media in Sports BS 7th Semester PDF

Role of Media in Sports BS 7th Semester Assessments Graded Items Grades (Points or %) Weekly Short Task/Class Participation 5% Case Study (Group Presentation) 10% Mid Term Exam 35% Article Review (Individual) 5% Case Study...

Role of Media in Sports BS 7th Semester Assessments Graded Items Grades (Points or %) Weekly Short Task/Class Participation 5% Case Study (Group Presentation) 10% Mid Term Exam 35% Article Review (Individual) 5% Case Study (Individual Presentation) 5% Final Exam 40% Total 100% Weekly Short Task: “Media Impact Snapshot" Report Task: Each week, students should select a recent news article or media report that addresses a recent/current issue related to the media’s role in sport/esports. Students need to write a one-page summary (Times New Roman, single-spaced, 12-point font) on the main points of the article and analyze how the media influences the topic, as well as the potential role the media could play in addressing or expanding on the issue. Topics can include the media’s impact on gender disparity, women’s participation, inclusivity, economic factors, globalization, or the media’s portrayal of racism in sports and its influence on societal views and sports culture. Keywords for Searching: Role of media in sport/esports Media influence on gender disparity in sport/esports Women’s participation in sport/esports media coverage Media inclusivity in sport/esports The economic impact of media on sport/esports Globalization and sports media Case Study (Group Presentation) Task: Students will be divided into groups and assigned a case study related to the media's role in sport or esports. Each group will analyze a specific real- world example where media coverage, narratives, or strategies have significantly impacted sports. The groups will prepare a 20-30-minute (will decide later) presentation, supported by visual aids, that covers the background of the case, the media's involvement, public reaction, and the broader implications for sport culture and society. Article Review (Individual) Each student will be assigned an article or can choose one themselves from Google Scholar related to the role of media in sports. They will then write a review of that article. Instructions and details will be provided later in the class. Case Study (Individual Presentation) Task: Each student will choose a major sport/esports event (e.g., The International for Dota 2) and prepare a short, individual presentation (10-15 minutes) that includes: Introduction: Brief overview of the selected esports event. Media Coverage Analysis: Examine how the media covered the event, highlighting the portrayal of female participants and any gender-related aspects. Gender Impact Evaluation: Discuss how the media's focus on gender (or lack thereof) influenced public perception and fan engagement. Reflection: Summarize the implications for media strategies and inclusivity in future esports events. Week 1: Day 1 (11 Sep, Wed) Introduction to Media in Sport What is Sport? What is Media? Role of Media in Sport Media plays a crucial role in shaping the landscape of sports by connecting fans, promoting events, encouraging healthy lifestyles, and fostering positive values. Enhancing Fan Engagement Social media enables fans to connect closely with teams and athletes. Features like event-specific hashtags, live blogs, and polls enhance interaction. Promoting Awareness Media coverage expands the reach and popularity of sports events. Increased visibility helps in attracting diverse audiences. Encouraging a Healthy Lifestyle Media highlights the benefits of staying active through sports. Promotes sports as a way to achieve better physical and mental health. Positive Values and Role Models Media portrays athletes as role models of teamwork, discipline, and perseverance. Inspires individuals to adopt these values in their own lives. Developing Sports Media plays a vital role in the growth and development of various sports. Helps in achieving sports development objectives by influencing public perception and support. Week 1: Day 2 (12 Sep, Thurs) Types and Characteristics Types and Characteristics of Media  This includes newspapers, magazines, books, and pamphlets. It is Print Media one of the oldest forms of mass communication.  Characteristics Strengths: Provides in-depth analysis, feature stories, and expert opinions. Credible and trusted source of information. Weaknesses: Lacks immediacy; slower to update compared to digital platforms. Declining readership in the digital age. Reach: Limited to subscribers and specific geographic areas, but highly targeted.  Broadcast Media This encompasses radio, television, and film. It is designed to reach a large audience live. Characteristics Strengths: Wide reach; accessible to a large audience. Effective for live coverage, real-time updates, and engaging visual/audio content. Weaknesses: High production and broadcasting costs. Limited interactivity; mostly one-way communication. Reach: National or even global reach, especially for major sports events.  https://youtu.be/5XO_LmGvULI?si=g3fmhpHEDcFLkD23  Also known as New Media, it includes websites, social media, Internet Media blogs, podcasts, and streaming platforms. Characteristics Strengths: Instant updates and real-time interaction with fans. Highly interactive; allows user engagement through comments, likes, and shares. Cost-effective with a vast reach. Weaknesses: Information overload and potential for misinformation. Can be less credible due to lack of editorial oversight. Reach: Global; accessible anywhere with an internet connection. Out of Home Media (OOH) Also referred to as Outdoor Advertising, OOH media includes billboards, bus shelters, street furniture, transit advertisements, and aerial ads Characteristics Strengths: High visibility in public spaces; effective for mass awareness. Repeated exposure can reinforce messaging. Weaknesses: Limited content; primarily used for short messages or visuals. Difficult to measure impact and engagement. Reach: Local to regional; depends on location and traffic volume. Write down 3 take away messages from today’s session Week 1: Day 3 (13 Sep, Fri) Sport Media Nexus Sport Media Nexus WHAT IS SPORTS? WHAT IS THE NEXUS SPORT- MEDIA?  How do you define sport? Provide different types of sports? Defining sport Physical Three core dimensions of Competitive sport A sport typology – Structured/rule bound different types of sport Competitive and elite sport can be further segmented A sport typology  Global Events (Olympic Games, FIFA World Cup) Global Circuits (Formula One, World Rally, Championship, Tennis, Golf, Surfing) Global Events (Asian Games, Commonwealth Games, World Championships, Euro Football) Regional Leagues (European Champions League, Super 14 Elite and competitive sport levels Rugby) National Leagues (NFL, English Premier League, NBA, La Liga, J-League, Bundesliga) Regional and State Leagues and Competitions Local Community Sport – Clubs, Associations and Schools What is media?  Television (Commercial, Public, Independent, Community) Newspapers (Commercial – Major Dailies,Tabloid, Local – Independent, Community) Radio (Commercial, Public, Independent, Community) Media forms and types Magazines (Commercial – General, Sport, Lifestyle, etc.) Film (Major and Minor Studios, Independent) Internet (Commercial, Non-Profit, Public, Personal, Social media)  A connection, bond or tie Sport and the media are inextricably bound The core of contemporary sport The nexus Equal partners in which the nexus occurs at the intersection Elite and professional sport enveloped by the media Sport Media Nexus Sport Media Nexus II Sport media saturation Mega-events Large global sport audiences Sport circuits for: National leagues in a few European countries Continental competitions A significant presence across all media forms A defining commercial and cultural connection Difficult to determine where one ends and the other begins Managing the nexus The rise of sport management and the demand to service the media relationship Media space is a highly coveted and limited resource Sport exists in a competitive leisure and cultural environment Sport has become dependent on the media to drive revenue