Business English PDF

Business English Dr. Marwa Sayed WHAT DO WE MARKET Goods Services Events Experiences Personalities Place Organizations Properties Information Ideas and Concepts The Difference between Client, Customer, Consumer, and Buyer. Client Definition: S...

Business English Dr. Marwa Sayed WHAT DO WE MARKET Goods Services Events Experiences Personalities Place Organizations Properties Information Ideas and Concepts The Difference between Client, Customer, Consumer, and Buyer. Client Definition: Someone who uses the professional services that are provided by an individual or company. The relationship between a client and a service provider is typically ongoing and involves a higher degree of personal interaction and customized service. A Client is someone who receives professional services from a provider Key Characteristics: Professional Services: Clients usually seek specialized services or advice from professionals. Long-Term Relationship: The engagement is often long-term and involves multiple interactions over time. Personalized Service: The services provided are tailored to meet the specific needs of the client.  Customer Definition: A customer is an individual or organization that purchases goods or services from a business for resale or production purposes. The transaction can be applied between any business-to-consumer (B2C) or business-to- business (B2B). Key Characteristics: Transactional: The interaction is primarily based on a purchase transaction. Can Be One-Time or many times. Broad Range of Goods and Services: Customers can buy products ranging from groceries to electronics, as well as services like haircuts and car repairs. Examples: A person buying groceries from a supermarket. An individual subscribing to a streaming service.  Consumer Definition: A consumer is the end-user of a product or service. Consumers purchase goods or services for personal use. The term is often used in marketing and economics to analyze market behavior. Consumers make purchasing decisions based on their needs, preferences, and the marketing strategies of businesses.  Key Characteristics: Ø Personal Use: Consumers use the goods or services for personal, family, or household needs. Ø Market Focus: Understanding consumer behavior is crucial for market research and product development. Examples: Ø A family using a television for entertainment. Ø An individual drinking a can of soda. Ø A child playing with a toy.  Buyer Definition: A buyer is an individual or entity that makes a purchasing decision. In a business context, the term "buyer" often refers to someone responsible for acquiring products or services on behalf of a company or organization. where a buyer might be responsible for purchasing goods or services on behalf of a company. The term "buyer" emphasizes the act of purchasing and can apply to both goods and services.