Trend PDF

TREND TREND The dictionary defines trend as the general direction in which something is developing or change. Trend is the general tendency or direction in which something is going to move, develop or change.  TREND Sanders, Soper and Rotwell (200...

TREND TREND The dictionary defines trend as the general direction in which something is developing or change. Trend is the general tendency or direction in which something is going to move, develop or change.  TREND Sanders, Soper and Rotwell (2009) define trend as a recurrent phenomenon that takes place over time and gives rise to speculation on the future. TREND The way of doing new things of an individual, group or societal approach then followed by many people is called as trend. It has ability to influence or even direct people to adapt, accept and follow what is new.  Trends gain power over time as they are not just merely part of a moment, they are tools, connectors and will become more valuable as other people commit to engaging (Seth Godin). They solve problems. They represent new ways of life. Some trends are fun, some fabulous, some appalling, but however long they last, you can be sure there will always be a new trend coming along to replace the old. SPOTT ING A TREND A person who starts a trend is called trendsetter. According to futurists Alf Rehn and Magnus Lindkvist (2013), trendspotting refers to “the study of trends and the way they develop and affect society.” On the other hand, the people who notice and report on new fashions, activities that people are starting to do is called as trend spotter. SPOTT ING A TREND Trend analysis is “based on trendspotting but it extends this into developing future scenarios.” Conversely, an act that assumes the future that will be a logical extension of the past is defined as act of projecting trends. According to Rehn and Lindkvist (2013), the following are the characteristics that a trendspotter should possess. 1. Adopt a 2. Know why and what you are looking for. beginner’s mind. Ascertain first the reason Know how to why you are looking for unlearn things, as if trends. Only then can you everything is new focus on what kinds of and strange. trends to spot and how to specifically look for them. According to Rehn and Lindkvist (2013), the following are the characteristics that a trendspotter should possess. 3. Move and 4. Beware of the obvious. search in many Do not join the bandwagon of places. Look beyond the obvious – the flashy things what and where (the peacock). Things are less others are looking for visible (the pigeons) effect changes in culture and society. and searching in. Do A trendspotter should be able not remain in your to see the many pigeons comfort zone. instead of a single peacock. According to Rehn and Lindkvist (2013), the following are the characteristics that a trendspotter should possess. 5. Never judge 6. Be sensitive in looking for signals. something as good Study how trends gain or bad. Set aside momentum. Not all your biases and be things new and novel objective in looking can become a trend, for trends. but may sometimes do.  According to Rehn and Lindkvist (2013), the following are the characteristics that a trendspotter should possess. 7. Look for shifts 8. Spot for rather than novelties. combinations of things. Observe for changes in how things are done or in Do not think of trends as people’s behaviors when a singular evolution or something new is development of things. introduced. An They come as a undergoing shift is a combination of shifts or good sign of a individual spots. developing trend. According to Rehn and Lindkvist (2013), the following are the characteristics that a trendspotter should possess. 9. Find the reason for something. By understanding the reasons behind things, behaviors, changes, and shifts, you can get a better understanding of an emerging trend.  ELEMENTS OF A TREND Number of Participants. A trend may be started by an individual but the number of people who follow it becomes bigger as time goes by.  ELEMENTS OF A TREND Pattern of Behavior. A trend is formed from repetitive actions of people. The simple act of taking a selfie has now become a cultural trend.  ELEMENTS OF A TREND Long period of time. A trend has a long time frame, sometimes running for decades. A trend may experience some ups and downs in popularity, may fade away, and may recur.  ELEMENTS OF A TREND Cause. A trend has a starting point which can be an idea, technology, event, or person. This Photo by Unknown Author is licensed under CC BY  ELEMENTS OF A TREND Consequence. A trend makes considerable influence or impact. Social networking has become an encompassing trend that tends to influence behaviors of online users.  ELEMENTS OF A TREND Basic Needs. Our basic, fundamental and changing needs, wants and desires are essential in understanding a trend.  ELEMENTS OF A TREND Drivers of Change. Technologies, political events, economic shocks, environmental incidents are some factors that trigger the emergence of change.  ELEMENTS OF A TREND Innovations. Introducing something new like products, services, campaigns and ideas enables a trend to exist fully CHARACTERISTICS OF TRENDS Trends last much longer and have a greater impact on society. Trends have long staying power and enjoy a long period of popularity. Trends are popularly accepted by many industries and people. Trends help us to plan ahead effectively of the future. Trends persist and continue because people have seen it as part of a society’s culture.  Rehn and Lindkvist (2013) mention of a so- called hierarchy of trends, which explains why trends seem to have varying reach, effects, and influences on people. Microtrends “little things that happen all around us all the time, the tiny shifts that occur in everything from clothes we Popular games and apps on wear and the snacks we eat smartphones are examples of microtrends. One game can to the way we work, play, and create a mania that later love. These trends happen wanes to give way to another. right now and are outright This particular game is a observable. representation of an era to which they belong. Macrotrends “aggregated microtrends or more sweeping changes Social Media can be that are affecting society.” considered as a macrotrend They provide major changes but it can arguably turn into a that are perceptible in the megatrend considering how societal level for a longer common it is nowadays. The period. These are more continuous development of platforms and apps made the stable than microtrends, concept of social media which can quickly fizzle out. pervasive across computer and smartphones.  Megatrends “macrotrends that have grown up and move out. They are big bold, and affect the lives of human race.” They can last for decades and are “so pervasive as to be generally known.” Because of Smartphones can be these connection, megatrends are considered a megatrend. regarded as so obvious and They have affected many evident. In other words, they have lives and industries. Many become the prevailing condition human activities depend on that has become too normal. smartphones, whether directly or indirectly.  Gigatrends “trends that are so general that they affect most areas of human life – or, at Internet connection is now least, more than one aspect considered a gigatrend as its functions are now tied up to of life or more than one the everyday activities of industry.” Gigatrends are people all around the world. usually identified to define It has become too normal such that it is now the base an era. of several vital activities. This Photo by Unknown Author is licensed under CC BY-SA-NC FAD -an interest or fashion that is very popular for a short period of time. -an intense and a widely-shared enthusiasm for something, especially one that is short-lived. -something (products, fashion, style or etc.) that has little, if any, utility and is characterized by a quick rise and popularity followed by a quick decline in popularity. -a temporary fashion, a craze, interest, or activity that people follow enthusiastically, but lasts for a short period of time. FAD According to Naisbit 2006, fads are normally micro-trends that exist under the umbrella of an actual trend. Thus, all fads are trend, but not all trends are fad accordingly. FAD A fad is a short-term event, what some may call a "flash in the pan." It does not guarantee lifetime. It’s short-lived or some will say it’s just For-A-Day. On the other hand, a trend has the potential of becoming a long-term influence on the future of a market. It’s long-lived. These two may resemble each other at first, but there is almost always a definite beginning and a definite end to a fad. Three differentiating factors between a fad and a trend Reason for rise. Trends generally have identifiable and explainable rises, driven by consumers’ functional needs and consistent with other consumer lifestyle trends. By contrast, fads are driven by an emotional need to purchase, based on hype and idealistic product perceptions. Three differentiating factors between a fad and a trend Incubation period and life span. Trends rise slowly, whereas fads spike—and die out— quickly. Three differentiating factors between a fad and a trend Scope. A trend usually encompasses several brands or products that are applicable to many different consumer segments, while a fad typically includes only a single brand or product and has limited appeal outside of one narrow consumer segment.  Identifying Parts of a Whole Part is one of the often-indefinite subdivisions into which something is regarded as divided and which together constitute the whole. Whole means something constituting a complex unity: a coherent system or organization of parts or working together as whole. It shows the totality of the pieces and segments that somehow, we consider as parts.  Identifying Emerging Patterns Emergence is defined in simple ways but is consistent on its context. It means just beginning to exist, starting to exist and growing and developing. Pattern is a particular way in which something is done or organized, or in which something happens; it is a regular arrangement of lines, shapes, or colors; it is also a design or set of shapes that show how to make something.  Identifying Emerging Patterns Pattern is a consistent and recurring characteristic or trait that helps in the identification of a phenomenon or problem, and serves as an indicator or model for predicting its future behavior. These sum-up the analysis of a trend. Furthermore, it is important to identify how does trend emerged and what are the patterns on how it emerged dramatically. Identifying Emerging Patterns  Identifying Causes and Consequences Cause as a reason for an action or condition, and or something that brings about an effect or a result. Consequence means something that is produced by a cause or necessarily following from a set of condition. It is a result or conclusion.  CAUSE: Environmental awareness, health consciousness, & Tiktok culture CONSEQUENCE: Water Tumblers became a trend and even fashion trend. Diffusion of Innovation Theory In 1962, Everett Rogers developed this theory and not everyone has the same motivation for adopting a new idea (product/service or system). There are five types of adopters he identified in his theory. INNOVATORS They adopt something simply because it is new. They love exploring for the sake of pleasure or exploring and are willing to take risks, even if those risks result in failure. They are adventurer. EARLY ADOPTERS They are often opinion leaders. Similar to innovators, they adopt quickly. But, they are more concerned about the coolness factor and maintaining their reputations as being ahead of the curve on new ideas. EARLY MAJORITY They belong to the mass that critically ensures adoption. They look for productivity and practical benefits more than coolness or reputation. LATE MAJORITY The same to early majority, they critically ensure the adaptation process. They are somewhat similar to early majority but also expect a lot of help and support before they are willing to commit. LAGGARDS As the term implies, slow to adaptation. They are most resistant to change and do so only when forced to adopt because everyone else has. In other word, they have no choice if urgency requires them to do so. ACTIVITY: Choose one trend or a fad and make an artwork or any graphic presentation. Write a 100 word essay with the title: “Which trend or fad shall I accept or reject?” Criteria Description Assesses the depth, relevance, and accuracy Content of the information presented in the essay. Evaluates the logical flow, coherence, and Organization structure of the essay, including the introduction, body, and conclusion. Creativity and Assesses the artwork's uniqueness, Originality originality, and innovative aspects. Overall Reviews the artwork's presentation quality, Presentation including finish, framing, and display.