ch03.pptx

Technology in Action 16th Edition, Global Edition Chapter 3 Using the Internet: Making the Most of the Web’s Resources Copyright © 2021 Pear...

Technology in Action 16th Edition, Global Edition Chapter 3 Using the Internet: Making the Most of the Web’s Resources Copyright © 2021 Pearson Education Ltd. Learning Objectives (1 of 3) 3.1 Describe how the Internet got its start. 3.2 Explain how data travels on the Internet. 3.3 Evaluate the tools and technologies used to collaborate on the web. 3.4 Summarize the technologies used to communicate over the web. 3.5 Describe how business is conducted using the Internet. 3.6 Summarize precautions you should take when doing business online. Copyright © 2021 Pearson Education Ltd. Learning Objectives (2 of 3) 3.7 Explain what web browsers are and describe their common features. 3.8 Explain what a URL is and discuss its main parts. 3.9 Describe tools used to navigate the web. 3.10 Describe the types of tools used to search the web, and summarize strategies used to refine search results. 3.11 Describe how to evaluate a website to ensure it is appropriate to use for research purposes. Copyright © 2021 Pearson Education Ltd. Learning Objectives (3 of 3) 3.12 Demonstrate an understanding of the ethical issues regarding digital activism. 3.13 Demonstrate an understanding of the ethical issues regarding location tracking applications and devices. Copyright © 2021 Pearson Education Ltd. The Internet and How It Works The Origin of the Internet (Objective 3.1) The Internet is a network of networks Established a secure form of communications Created a means of communication for all computers Advanced Research Projects Agency Network (ARPANET) Copyright © 2021 Pearson Education Ltd. The Internet and How it Works How the Internet Works (1 of 2) (Objective 3.2) Client/server network –Client asks for data –Server receives request and returns data –Internet backbone Copyright © 2021 Pearson Education Ltd. The Internet and How it Works How the Internet Works (2 of 2) (Objective 3.2) Internet Protocol (IP) address –How computers identify each other –Websites have unique IP addresses –Text versions of IP addresses Copyright © 2021 Pearson Education Ltd. Collaborating and Communicating on the Web Collaborating with Web Technologies (1 of 3) (Objective 3.3) Web 2.0 –Social media Social networking –Sites ▪Facebook ▪LinkedIn –Privacy precautions Copyright © 2021 Pearson Education Ltd. Collaborating and Communicating on the Web Collaborating with Web Technologies (2 of 3) (Objective 3.3) Project collaboration and file sharing tools –Wikis: collaborative web-based documents –Project management tools Blogs –Blog (weblog) –Video log (vlog) –Create your own blog –Problems with blogs –Microblogs Copyright © 2021 Pearson Education Ltd. Collaborating and Communicating on the Web Collaborating with Web Technologies (3 of 3) (Objective 3.3) Podcasts –Audio/video files delivered via RSS –RSS: Really Simple Syndication –Aggregator Webcasts –Broadcast of audio or video content over the Internet Media sharing platforms –YouTube, Flickr, Instagram, Sound Cloud Copyright © 2021 Pearson Education Ltd. Collaborating and Communicating on the Web Communicating over the Web (1 of 2) (Objective 3.4) E-mail –Primary means of communication –Written message sent or received –Asynchronous –Convenient –Not private –Etiquette Web-based e-mail Desktop client Copyright © 2021 Pearson Education Ltd. Collaborating and Communicating on the Web Communicating over the Web (2 of 2) (Objective 3.4) Communicate in real time –Texting –Instant messaging –VoIP Copyright © 2021 Pearson Education Ltd. Conducting Business on the Web Conducting Business Online (1 of 2) (Objective 3.5) Types of e-commerce business models –Business-to-consumer (B2C) –Business-to-business (B2B) –Consumer-to-consumer (C2C) Copyright © 2021 Pearson Education Ltd. Conducting Business on the Web Conducting Business Online (2 of 2) (Objective 3.5) Additional types of e-commerce –Social commerce –Mobile commerce or m-commerce Copyright © 2021 Pearson Education Ltd. Conducting Business on the Web E-Commerce Safeguards (Objective 3.6) Guidelines to make shopping safer –Check for secure website ▪Secure sockets layer protocol –Use well-known, reputable sites –Pay by credit card, not debit card –Check return policy –Avoid using public computers Copyright © 2021 Pearson Education Ltd. Accessing and Moving Around the Web Web Browsers (Objective 3.7) Web browsers Graphical browsers Features Copyright © 2021 Pearson Education Ltd. Accessing and Moving Around the Web URLs, Protocols, and Domain Names (Objective 3.8) Every website has a unique address URLs are composed of parts to identify the web document Protocols –Hypertext Transfer Protocol –File Transfer Protocol Domain name –Top-level domain Copyright © 2021 Pearson Education Ltd. Accessing and Moving Around the Web Navigating the Web (Objective 3.9) Hyperlinks Breadcrumb trail Bookmarks/Favorites History Tagging/social bookmarking Copyright © 2021 Pearson Education Ltd. Searching the Web Effectively Using Search Engines (1 of 2) (Objective 3.10) Search engine –Keywords –Spider –Indexer –Search engine software Specialized search engine Metasearch engine Copyright © 2021 Pearson Education Ltd. Searching the Web Effectively Using Search Engines (2 of 2) (Objective 3.10) Obtaining better search results –Use Boolean operators –Search for a phrase –Search within a website –Use a wild card Copyright © 2021 Pearson Education Ltd. Searching the Web Effectively Evaluating Websites (Objective 3.11) Internet resource considerations –Authority –Bias –Relevance –Audience –Links Copyright © 2021 Pearson Education Ltd. Using the Web Ethically Digital Activism (Objective 3.12) Digital activism –Raise awareness about specific issues ▪#IceBucketChallenge ▪#MeToo Ethical question: Is digital activism effective or does it foster a false sense of involvement? Copyright © 2021 Pearson Education Ltd. Using the Web Ethically Geolocation (Objective 3.13) Smartphones have a GPS chip Geolocation—targets consumers by their location –Used by third party advertising networks –Can be a violation of privacy rights –No specific laws yet to address privacy issues Ethical question: Are geolocation devices a threat to privacy? Copyright © 2021 Pearson Education Ltd. Copyright All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Copyright © 2021 Pearson Education Ltd.