Visual and Virtual Communication PDF

Visual and Virtual Communication  List of contents: The definition of both of Visual and Virtual Communication Types of images Purpose of images Virtual meaning Asynchronous communication Synchronous communication Factors of Communicating with virtual communicators  When c...

Visual and Virtual Communication  List of contents: The definition of both of Visual and Virtual Communication Types of images Purpose of images Virtual meaning Asynchronous communication Synchronous communication Factors of Communicating with virtual communicators  When communication occurs, it happens in one of three ways: verbal, nonverbal and visual. Short video about the three main types of communication https://degree.astate.edu/articles/undergraduate- studies/3-main-types-of-communication.aspx  What is visual communication? https://study.com/academy/lesson/what-is-visual- communication-definition-history-theory-examples.html https://www.youtube.com/watch?v=_TudzupRuCs Imagine that you're on vacation in a foreign city, and you get lost while driving. If you were at home, you could stop and ask someone for directions. But here, you don't speak the language very well, so asking directions won't do much good. Instead, you can rely on a map, using landmarks, routes, and familiar signs, which successfully lead you back to your hotel. In this scenario, you have found your way back almost entirely through visual communication. Visual communication involves passing information to people through images, animation, objects, models, graphs, maps, tables, photographs, videos, drawing, diagrams signs and posters. However, to achieve the desired results, a visual communication strategy should be designed keeping the organizational objective, communication goal and audience demographics in mind. What would you remember more of? The paragraph or the picture? Visual Communication is a process of sending and receiving messages using images.  VISUAL COMMUNICATION Visual types of communication include: Signs, maps or drawings as well as color or graphic design. These typically support verbal communication, and they help to make a point. Visual aids can help a speaker remember important topics, give the audience something to look at, and generally help convey the message being presented. Effective use of visuals makes a difference. A picture is worth a thousand words. Isn’t it? Importance of Visual Communication https://www.youtube.com/watch?v=N7sC-qaiKIQ What are the benefits of visual communication? Greater demand and receptivity Humans are more receptive to visual content. According to a social science research network, 65% of people are visual learners making it one of the best ways to deliver messages. Around 40 percent of learners respond better to visual information than text alone. A study by Adobe found that Facebook posts with images produce 650% higher engagement than regular text posts. Saves time Visual communication saves time by relaying information faster. The brain processes images 60,000 times faster than texts. Improved retention Human brains receive 90% of all information as visual chunks, and they remember 80% of what they see and 20% of what they read. A study conducted on active learning showed that 10-20% of the participants were able to remember spoken and written information while over 50% of visuals and images were recalled. Which ad holds your interest? A survey showed the one on the left had more lasting impact. We may pay more attention to imagery that is: easy to read, is relevant to us in some way or has some emotional impact. Many of us depend on the information we get from sight. But sight is dependent on light. Without it, we cannot see. We refer to light as that which provides information as well as enlightenment… “let me shed some light on the matter” Light in an image can add information that influences how we read the image. Think of all the visual messages you have experienced – and what is your list of memories… what do you remember and why? You attached meaningfulness to them - your brain processed the information and remembered it as being important to you. You process information directly via sensory experiences, via your own mental activity (imagination, etc…) and via facilitated imagery (print or screen – tv, computer, movies). The earliest attempts to record and send messages depended on making pictures. All the signs of writing were based on pictures- writing that is clear in character. In time, words came to be expressed in signs. Images are used to motivate, inform and entertain. It is important to understand the purpose behind the use of images in communication. We learn to read different types of imagery. Virtual Meaning It refres to something that does not physically exist, but appears too How Technology Has Changed the Way We Communicate?? https://www.youtube.com/watch?v=rg6zlemUYB4 Communications Technologies Available Technology allows us to easily connect with people worldwide Newer ones: Older ones: 1. Texting 1. Telephone 2. Twitter 2. Print 3. Facebook 3. Voicemail 4. Instagram 4. Fax 5. Skype/FaceTime 5. E-mail 6. Videoconferencing  1-Factors of Communicating with virtual communicators ▪ Are they mobile or in a fixed location? ▪ What technology do they have available? ▪ What resources do they have available to maintain their technology? ▪ What is the environment in which they work? Is it secure? What are the distractions? What time zone are they in?  2-Factors of Communicating with virtual communicators Are there technological limited in their area? How much information do they need? What kinds of information do they need? How often do they need to be communicated with?  Virtual Communication Information, communication, & action, facilitated by new information technologies, where contents, intentions, or actors may be nonexistent, replaced, or created- intentionally or unintentionally. Technology-facilitated communication that takes place asynchronously (such as through a fax, voicemail, e- mail, texting, or social media such as Twitter and Facebook or via electronic discussion groups)  1-Asynchronous communication It doesn’t require a receiver be directly present to receive the communication Because there is no opportunity for instant questions or feedback, the sender must include all the details needed by the receiver to fully understand the message  1-Synchronous communication The sender & receiver are present at same time Because there is opportunity for instant feedback, the sender and receiver constantly discuss the level of detail required for the message to be fully understood  Real Communication “Real” communication:an exchange of ideas that takes place synchronously (in real time) Such as through face-to-face communication, a telephone call, videoconference, or electronic chat room.  Motivation Questions What types of “noise” might affect with message communication, delivery, and understanding when using communications technologies?  Motivation Questions What do you consider the primary advantages of synchronous contrasted with asynchronous communication?