Research Methods PDF
Document Details
Uploaded by SecureJasper3815
AVID College
Tags
Summary
This document provides an overview of research methods, covering what research is, its characteristics, and the scope of business research. The document also discusses the purpose and main characteristics of research. It is a good introduction for students interested in learning more about research methods.
Full Transcript
Research Methods What is Research? Re + Search Re means (once more, afresh, anew) OR (back; with return to a previous state) Search means (look thorough or go over thoroughly to look something) OR (examine to find anything concealed) What is Research? A movement from unknown to known....
Research Methods What is Research? Re + Search Re means (once more, afresh, anew) OR (back; with return to a previous state) Search means (look thorough or go over thoroughly to look something) OR (examine to find anything concealed) What is Research? A movement from unknown to known. search for knowledge, or as any systematic investigation, with an open mind to: to establish novel facts. solve new or existing problems. prove new ideas, or develop new theories. Simply, the process of finding solutions to a problem after thorough study and analysis of the situational factors. A collection of methods and methodologies that researchers apply systematically to produce scientifically based knowledge about the social world. What is Research? “Organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose or finding answers or solution to it.” Main purpose of Research The main purpose of research is to ….. Discover answers through the application of scientific procedure. Characteristics of Research Research is directed towards the solution of a problem. Research is based upon observable experience or empirical evidence. Research demands accurate observation and description. Research involves gathering new data from primary sources or using existing data for a new purpose. Research activities are characterized by carefully designed procedures. Research requires expertise i.e., skill necessary to carryout investigation, search the related literature and to understand and analyze the data gathered. Research is objective and logical – applying every possible test to validate the data collected and conclusions reached. Research involves the quest for answers to unsolved problems. Research requires courage. Research is characterized by patience and unhurried activity. Research is carefully recorded and reported. Journey of the man.. Today…. Scope of Business Research Domain of social sciences How to define scope of business Research concept and context Main areas of business research Marketing – Branding, Consumer behaviour, Advertising, Online mktg and social media, Marketing Mgt, CSR, International mktg, tourism etc. Finance – Corporate finance, Stock market operations, financial intermediation, financial reporting etc. Scope of Business Research HRM and OB – employee motivation, organizational commitment, employer branding, organizational citizenship, performance appraisals etc. Production – Quality management, SCM and logistics, Inventory mgt etc. Strategic Management – Leadership, Corporate governance, organizational culture, change mgt. Academic Research Academic research is scholarly or scientific investigation or inquiry Discussion :
