2-Overview-3.docx

A Golf School provides customers at your club with an opportunity to develop their skills across a range of coaching-focused events. They are designed to activate your students and act as a building block for further programming at your club. They should be periodically scheduled to suit the needs...

A Golf School provides customers at your club with an opportunity to develop their skills across a range of coaching-focused events. They are designed to activate your students and act as a building block for further programming at your club. They should be periodically scheduled to suit the needs of your club and coaching team. The golf school you offer will be specific to your facilities, programming, and the needs of your client base. The schools are delivered in groups, with a maximum of six participants. This will provide an opportunity to socially integrate customers at your club while developing their skills. Golf Schools are available in either half-day or full-day options across a range of topics. The half-day options are 3 hours in duration, whereas the full-day option should be delivered over 7 hours, inclusive of a break for lunch. You are recommended to charge at a one-off price. The fee will depend on your customer demographic and coaching rate. The fee should include all equipment and access to the golf course if required. These two duration options are tailored to specific themes within the game. This includes short game, putting, swing, as well as time on the course. Finally, Golf schools are primarily aimed at club-ready golfers at your venue and is a building block into further private or group based programing at your club. Golf Schools play a vital role in activating customers and therefore driving them in further programming and activities at your club. The schools are themed to specific topics within the game. They will help customers develop their skills, support additional programming, and drive enjoyment of playing the game. They will act as a great social and informal event to help form friendships between attendees. The format of the Golf Schools will allow for social connections to be formed at the club. The nature of the events, the durations, and the informal environment will give you the ideal chance to get to know each attendee and build a relationship with them. This will develop trust, openness, confidence, and an ongoing relationship. Golf Schools will offer a great opportunity to showcase your coaching, the available facilities and life at the club. They provide the ideal opportunity for you to guide attendees to the next step on their coaching journey with you. You can direct them to private programming and adult social group coaching opportunities. Finally, this may be the first taste of learning with you and your coaching team and the club itself. Therefore, delivering a welcoming and friendly environment is vital. Participants are more likely to convert into future programs you offer through their Golf School experience. Golf Schools are designed to target a wide range of customers at your club. However, the exact programs, events you offer and target audience, will be specific to the needs of you and your club. The programs and events have been designed to suit a range of abilities, experiences, and needs. This may include those looking to develop a specific area of their game, achieve a specific score result, or get to know others with similar motivations. You should target the Golf schools towards current customers\' family and friendship circles at your club. This is vital for engaging new customers and driving your value proposition to current members. This, in turn, will reflect back positively on the value you offer your club. Secondly, you should aim to reach, activate and inspire current customers from within your club to join the golf schools so they can develop their skills, engage with life at your facility, and discover what you have on offer. Third and finally, the Golf schools will be attractive to club ready golfers in your local community without any connection to the club. This will help to drive new membership growth, widen your reach in the local area and inspire these participant's golfing connections to join in. The Golf School options are categorized into half-day and full-day options focussed on specific skills within the game. The first of the half-day options is called Perfect Your Putting. It is a three-hour golf school that focuses on improving all on-the-green skills. Suggested content includes techniques, drills, and challenges for short putts, long putts, green reading, and helping your students perform under pressure. The second option is called Short Game Success. This option is a three hour golf school that focuses on improving all-around-the-green skills. Suggested content includes techniques, drills, and challenges for chipping, pitching, and bunker play. The third option is called Unlock Your Game. It is a three hour golf school that focusses on improving all skills. Suggested content includes covering putting, chipping and full swing. The final half-day option is called Confidence on the Course. It is a three hour golf school that focusses on improving on course skills. Suggested content includes course management, pre-shot routines, handling awkward lies, shot shaping, and better decision making. The first full-day option is called Short Game Success. This golf school runs for seven hours including lunch. It focusses on improving chipping, pitching, bunker play and putting. The on course element in the afternoon utilises the Shotz adapted course tees to provide a great on course short game experience. The other full-day option is called Unlock Your Game. It is also a seven hour golf school including lunch that focusses on each area of the game, as well as benchmarking skills and improving technique. The on-course element in the afternoon includes playing 9 holes on the course. Ultimately, Golf Schools are an opportunity to sell the programs at Phase 3 of the Coaching Pathway. Primarily, direct the participant into Private Lessons programs and the range of Adult Social Group Coaching opportunities. You are the expert guide on the journey of each participant and they will be looking to you for the answer to, "so, what next?" Be bold but authentic. Suggest the next step for them to ultimately help them enjoy the game, engage in your activity and become engaged at your club.