Environmental Management Fundamentals PDF
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Uploaded by BestGreenTourmaline7401
Mapúa Malayan Colleges
Joseph Vince
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This document covers the fundamentals of environmental management and green marketing. It explores key principles, benefits, and environmental concerns such as global warming and plastic pollution. Topics range from consumer behavior to strategic benefits for companies and production processes. The document offers a comprehensive overview of the importance of environmental consciousness.
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Elective 1: Environmental Management Fundamentals of Environmental or Green Marketing MR.JOSEPH MR. JOSEPH VINCE VINCE I.I. TINGSON, TINGSON, MSc, MSc, RMP, CFMP, CATA, RMP, CHRA, CAE...
Elective 1: Environmental Management Fundamentals of Environmental or Green Marketing MR.JOSEPH MR. JOSEPH VINCE VINCE I.I. TINGSON, TINGSON, MSc, MSc, RMP, CFMP, CATA, RMP, CHRA, CAEA aCPHR®, CRS, CFMP, CATA, CAEA Green Marketing The marketing of products that are presumed to be environmentally safe for the consumers. It includes a wide range of activities, product modification, changes in the production processes, modification of the advertising messages, changes in the packaging of the products, etc. American Marketing Association Green Marketing The marketing of products that are presumed to be environmentally safe. (Retailing Definition) American Marketing Association The development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality. (Social Marketing) American Marketing Association The efforts by organizations to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns. (Environment Definition) American Marketing Association Benefits of Environmental Management Minimize the environmental impact of your organization. Save money by driving down your energy usage and reducing waste. Streamline the way you handle and dispose of waste. Verify that your business complies with the latest environmental legislation. Improvement of brand and product reputation. Increase profitability and better sales opportunities. Minimize environmental risks. Improvement of risk management initiatives. Top 5 Environmental Concerns in 2024 According to Earth.Org 1. Global Warming from Fossil Fuels 2023 was the hottest year on record, with global average temperatures at 1.46C above pre-industrial levels and 0.13C higher than the eleven-month average for 2016, currently the warmest calendar year on record. The year was marked by six record-breaking months and two record-breaking seasons. Top 5 Environmental Concerns in 2024 According to Earth.Org 2. Poor Governance Economists and environmentalists have urged policymakers for years to increase the price of activities that emit greenhouse gases (one of our biggest environmental problems), the lack of which constitutes the largest market failure, for example through carbon taxes, which will stimulate innovations in low-carbon technologies. Top 5 Environmental Concerns in 2024 According to Earth.Org 3. Food Waste Economists and environmentalists have urged policymakers for years to increase the price of activities that emit greenhouse gases (one of our biggest environmental problems), the lack of which constitutes the largest market failure, for example through carbon taxes, which will stimulate innovations in low-carbon technologies. Top 5 Environmental Concerns in 2024 According to Earth.Org 5. Plastic Pollution In 1950, the world produced more than 2 million tons of plastic per year. By 2015, this annual production swelled to 419 million tons and exacerbating plastic waste in the environment. Components of Environmental Management 1. Environmental Perception and Public Awareness 2. Environmental Education and Training 3. Resource Management 4. Control of Environmental Degradation and Pollution 5. Environmental Impact Assessment Principles of Environmental Management 1. Polluter Pays Principle (PPP) For the last two decades, many economists have suggested that firms discharging polluting effluents to the environment should somehow be made to pay a price for such discharges related to the amount of environmental damage caused. There are practical implications on the allocation of economic obligations in relation to environmentally damaging activities, particularly in relation to liability and the use of economic instruments. Principles of Environmental Management 2. User Pays Principle (UPP) It is considered as a part of the PPP. The principle states that all resource users should pay for the full long-run marginal cost of the use of a resource and related services, including any associated treatment costs. It is applied when resources are being used and consumed. Principles of Environmental Management 3. The Precautionary Principle The main objective of the precautionary principle is to ensure that a substance or activity posing a threat to the environment is prevented from adversely affecting the environment, even if there is no conclusive scientific proof of linking that particular substance or activity to environmental damage. The words ‘substance’ and ‘activity’ are the result of human intervention. Principles of Environmental Management 4. Principle of Effectiveness and Efficiency It is essential that efficiency of resources use may also be accomplished by the use of policy instruments that create incentive to minimize wasteful use. It also applies to various issues of environmental governance by streaming processes and procedures in order to minimize environmental costs. Principles of Environmental Management 5. The Principle of Responsibility It is the responsibility of all persons, corporations and states to maintain the ecological processes. Further, access to environmental resources carries attendant responsibilities to use them in an ecological sustainable economically efficient and socially fair manner. Principles of Environmental Management 6. The Principle of Participation It is the duty of all the persons to participate in collectively environmental decision making activities. Some participation areas are related to the use of trees and other plants, minerals, soils, fish and wildlife for purposes such as materials and food as well as for consumptive and non-consumptive recreation. The second issue concerns solid waste i.e. garbage, construction and demolition materials and chemically hazardous waste etc. The third issue of participation is related to pollution generating activities. Principles of Environmental Management 7. The Principle of Proportionality The principle of proportionality is based on the concept of balance. A balance is to maintain between the economic development on the one hand and environmental protection on the other hand. It cannot be disputed that no development is possible without some adverse effects on ecology. Therefore, it is essential to adjust the interest of the people as well as the necessity to maintain the environment. Moreover, comparative hardships have to be balanced and benefits to a larger section of the people have to be maintained. Goals of Environmental Management The prevention and resolution of environmental problems. Establishing limits. Establishing and nurturing institutions that effectively support environmental research, monitoring, and management. Warning of threats and identifying opportunities. Sustaining and, if possible improving, existing resources. Where possible improving quality of life. Identifying new technology or policies that are useful. Reasons for Studying Green Marketing 1. Environmental Benefits The obvious benefactor of green marketing is the environment. Green marketing can have an influence on climate change in several substantial ways. Examples: Fossil fuel consumption Reasons for Studying Green Marketing 2. Developing Economies The term developing economies refers to nations that have a relatively low gross domestic product (GDP) per capita. The low income, underdeveloped assets, and economic vulnerability endemic to these economies result in high dependence on the agricultural sector. Reasons for Studying Green Marketing 3. Consumer Benefits in several important ways through green marketing. These benefits often influence consumer decision-making, and consumers will vary in the extent to which they value these benefits. Reasons for Studying Green Marketing 4. Strategic Benefits Managers of corporate strategy realize multiple benefits from a green approach to marketing. Companies that incorporate ecological consciousness into their mission statements and strategy enhance their images among consumers, employees, investors, insurers, and the general public. Reasons for Studying Green Marketing 5. Product Benefits Refer to components introduced into production outputs or services designed to benefit the consumer, whereas process benefits refer to tools, devices, and knowledge in through put technology designed to facilitate manufacturing and logistics. Reasons for Studying Green Marketing 6. Production Process Benefits Production processes focus on organizational efforts to produce the highest quality products at the lowest possible cost stems for handling of products, by- products, and waste Reasons for Studying Green Marketing 7. Supply-Chain Benefits Green strategies that seek to eliminate waste in the supply chain result in firms analyzing truck loading and route planning in the delivery process. Green Marketing influences relationships among the firms that make up the channel from raw material mining to consumption