Old Media vs. New Media PDF

# Old Media vs. New Media ## Old Media vs. New Media - Benjamin Henson & Sky Sampson ## CSM 566 - Self-Led Study - Multimedia Foundations Book Review ## Old Media Paradigm Shift - By: Thomas Kuhn - The Paradigm shift happened in 1962 as extreme changes of creating, delivering, and consuming...

# Old Media vs. New Media ## Old Media vs. New Media - Benjamin Henson & Sky Sampson ## CSM 566 - Self-Led Study - Multimedia Foundations Book Review ## Old Media Paradigm Shift - By: Thomas Kuhn - The Paradigm shift happened in 1962 as extreme changes of creating, delivering, and consuming content. - Moments such as the digital revolution and the birth of the World Wide Web changed to face of how we communicate. ## Large Organizations Made the Difference - Old media is the product of large organizations such as Walt Disney Company, Time Warner, Viacom, CBS and many more. - **Disney** - **Viacom** - **Time Warner** - **CBS** - Each of these companies employed many highly skilled professionals which lead the vision of operating at great expenses. ## New Media Paradigm Shift - The Consumer as Producer 1980's - Anyone can produce/deliver content to a public audience. - User-generated content (UGC) or consumer-generated media (CGM) - Empowers individual for personal expression. - Examples: - Post a video _**YouTube**_ - Share Status _**twitter**_ - Share Weather _**CNN iReport**_ ## New Media - The term new media is used to describe the relatively recent emergence of digital technologies that have changed the way that content is produced, distributed, and consumed. - In his book _The Language of New Media_, author Lev Manovich uses the phrase "the computerization of media" to highlight what he sees as the primary distinctions between old and new media (Costello, pg 1191). ## No Cost - Most online media is supported through advertising costs which means consumers pay nothing or partial subsidized cost. ## Adapting - Many newspaper corporations are simply adapting to the new ways but keeping the old available as well. - Example: The New York Times now serves consumers with website news. ## References - Costello, Vic; Youngblood, Ed; Youngblood, Susan (2012-02-01 00:00:00-06:00). Multimedia Foundations: Core Concepts for Digital Design (Kindle Locations 1088-1089). Taylor & Francis. Kindle Edition.