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Here's the structured content for the image you provided: # Public sector's involvement in tourism planning and development In general, the public sector's involvement in tourism planning and management is through its function of regulating and marketing. Regulation and marketing of tourism are the...

Here's the structured content for the image you provided: # Public sector's involvement in tourism planning and development In general, the public sector's involvement in tourism planning and management is through its function of regulating and marketing. Regulation and marketing of tourism are theoretically two (2) separate functions. However, there are instances that both functions work together, in which marketing is used as a regulating measure for tourism. The following are some of the specifics of the public sector's function in tourism planning and development (Mason, 2016): * There are restrictions on the public sector's ability to regulate tourism through the available legislations or laws directly affecting tourism. * Government bodies specializing in tourism planning and development are usually separated into sub-departments that focus on different levels (national to regional down to local). * The government can also designate specific areas for environmental protection and cultural preservation. * The public sector can educate tourists in order to control their behavior when visiting the area. # The Influence of the Tourism Industry in Tourism Planning and Development The tourism industry by definition is very complex and contains different sectors that make it as a whole. The sectors and industries involved in tourism are often correlated in the sense that they are usually linked together to form a tourism product. For example, tour operators may have stakes in specific hotels and transportation companies that they strongly market these companies over others. These are common occurrences in the tourism industry. Even competing organizations may be linked as well in order to meet demand (e.g., two (2) international airlines forming a partnership to have a wider reach of the global market). The tourism industry manages its operations through the marketing mix, which is also known as the 4P's: product, price, promotion, and place. An additional P, which is people, is also added to the mix as it is also influential in tourism planning and development. These are elaborated in the following (Mason, 2016): * **Product** - The tourism industry is mostly composed of the private sector in which they provide the bulk of most tourism products. * **Price** - This is the strongest influence of the tourism industry because it can dictate the price of tourism products depending on the level of demand. * **Promotion** - Commercial operators often use promotion as a tool to influence tourist behavior in purchasing and product awareness. * **Place** - This is often used as a means for providing information about what a destination has to offer to visitors. * **People** - This emphasizes the influence of a visitor's view of a destination through its relationship with the people that provides tourist services.