Tourism and Hospitality Product PDF

THE TOURISM AND HOSPITALITY PRODUCT PRODUCT LIFE CYCLE KEY PLAYERS IN THE TOURISM INDUSTRY 1. Product Development 1. Private and non-profit sectors 2. Introduction 2. Public sector services 3. Growt...

THE TOURISM AND HOSPITALITY PRODUCT PRODUCT LIFE CYCLE KEY PLAYERS IN THE TOURISM INDUSTRY 1. Product Development 1. Private and non-profit sectors 2. Introduction 2. Public sector services 3. Growth Stage 3. Suppliers 4. Maturity Stage –market modification, product a. Transportation industry modification, marketing mix modification b. Accommodation Sector 5. Decline Stage c. Food and beverage Sector 6. Phase-out d. Attractions e. Events and Conferences 4. Travel intermediaries DESTINATION LIFE CYCLE 5. Tourists 1. Exploration – beginning of a tourist destination; THE TOURISM AND HOSPITALITY PRODUCT DEFINED minimal impacts 2. Involvement – beginning of tourism Tourism and hospitality products are those that development. Infrastructure development are consumed by the tourists and travelers. They can be begins; some changes in impacts tangible such as food and accommodation, and 3. Development – tourist arrival is fast increasing; transportation, or intangible, such as experiences and loss of local control and rise of foreign owned services. facilities; migrant laborers; promotion of artificial attractions COMPONENTS OF A TOURISM PRODUCT 4. Consolidation – tourism becomes a major economic factor; heavy advertising and 1. Destination Attractions promotions; facilities begin to deteriorate; 2. Destination Facilities discontentment of locals become evident 3. Accessibility 5. Stagnation – carrying capacity of destination has 4. Image been reached or exceeded; negative impacts are 5. Price evident; 6. Decline/Rejuvenation – downward rate of tourist PRODUCT TYPES arrival 1. Core Product 2. Facilitating Product PRODUCT DEVELOPMENT 3. Supporting Product 1. Idea Generation 4. Augmented Product 2. Idea Screening 3. Concept Development and Testing 4. Marketing Strategy PRODUCT CONSIDERATIONS 5. Business Analysis 6. Prototype Creation 1. Accessibility 7. Test Marketing 2. Atmosphere 8. Commercialization 3. Customer interactions with the service system 9. Evaluation 4. Customers interact with other customers