Which of the '5 Ms' relates to the personnel involved in internal environmental forces affecting marketing?
Understand the Problem
The question is asking which of the '5 Ms' of marketing represents the personnel or human resources aspect within a company's internal environment. The options are Money, Machinery, Manpower, and Markets. You need to identify the 'M' that directly relates to employees and their capabilities.
Answer
Minds (Staffing) or Manpower relates to personnel.
The "5 Ms" that relates to personnel involved in internal environmental forces affecting marketing is 'Minds (Staffing)' or 'Manpower'.
Answer for screen readers
The "5 Ms" that relates to personnel involved in internal environmental forces affecting marketing is 'Minds (Staffing)' or 'Manpower'.
More Information
The 5 M's of marketing is a framework used to review the internal resources required to implement a marketing strategy.
Tips
It can be easy to confuse the 5 M's, associating them with external forces rather than the intended internal ones.
Sources
- How To Use The 5 M's of Marketing To Review Internal Resource - blog.oxfordcollegeofmarketing.com
- 1.3 Factors Comprising and Affecting the Marketing Environment - openstax.org
- A Marketer's Ultimate Guide to Navigating Business Environments in ... - profiletree.com
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