Which element of persuasion looks at the trustworthiness of the person doing the persuading?

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Understand the Problem

The question is asking which element of persuasion is concerned with the trustworthiness of the persuader. The answer options suggest different elements involved in persuasive communication.

Answer

The communicator (ethos).

The element of persuasion that looks at the trustworthiness of the person doing the persuading is called 'ethos.'

Answer for screen readers

The element of persuasion that looks at the trustworthiness of the person doing the persuading is called 'ethos.'

More Information

Ethos is crucial for establishing credibility in communication. A speaker's perceived trustworthiness can significantly affect their ability to persuade an audience.

Tips

A common mistake is confusing ethos with other elements like pathos or logos. Focus on the aspect of credibility and character to correctly identify ethos.

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