Trade and marketing
Understand the Problem
The question asks about the topics of trade and marketing. These are business concepts related to the exchange of goods/services and promoting them to consumers.
Answer
Trade marketing increases product demand among supply chain partners, such as retailers and wholesalers.
Trade marketing focuses on increasing product demand among supply chain partners like retailers and wholesalers, rather than directly to consumers. It involves strategies to boost product visibility and sales through these partners.
Answer for screen readers
Trade marketing focuses on increasing product demand among supply chain partners like retailers and wholesalers, rather than directly to consumers. It involves strategies to boost product visibility and sales through these partners.
More Information
Trade marketing is also known as distribution marketing in B2B sales strategies. Digital trade marketing provides retailers a way to increase sales and margins, fund traffic acquisition and strengthen supplier relationships.
Tips
A common mistake is to confuse trade marketing with consumer marketing; trade marketing focuses on businesses, while consumer marketing targets individual customers.
Sources
- Trade marketing - Wikipedia - en.wikipedia.org
- Defining What Trade Marketing Means and How To Use It - Shopify - shopify.com
- Trade Marketing Guide: Definition, Strategies, and Examples - designrush.com
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