Name three actors in the microenvironment that affect a company's ability to serve its customers.
Understand the Problem
The question is asking us to identify three actors within a company's microenvironment that have an impact on its capacity to effectively serve its customers. The microenvironment includes elements directly influencing a company, such as suppliers, customers, competitors, and the company itself. We need to select three specific actors from this environment.
Answer
The company itself, suppliers, and customers.
The actors in the microenvironment that affect a company's ability to serve its customers are: the company itself, suppliers, and customers.
Answer for screen readers
The actors in the microenvironment that affect a company's ability to serve its customers are: the company itself, suppliers, and customers.
More Information
The microenvironment consists of actors close to the company that affect its ability to serve its customers. These include the company itself, suppliers, marketing intermediaries, customer markets, competitors, and the general public.
Tips
It's important not to confuse the microenvironment with the macroenvironment, which includes larger societal forces.
Sources
- Micro & Macro Environment factors analyzed for companies - LinkedIn - linkedin.com
- What is the external micro environment? - Quora - quora.com
- Environmental Factors - Kim Huynh - WordPress.com - kimthuynh.wordpress.com
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