Define Marketing? What are two Core marketing concepts? Define them. What are five conditions that need to be present for an exchange to take place? Identify the key characteristic... Define Marketing? What are two Core marketing concepts? Define them. What are five conditions that need to be present for an exchange to take place? Identify the key characteristics of production orientation companies. Identify the key characteristics of Sales orientation companies? What specific shifts did businesses see before the advent of the Marketing concept? What are key components of the Marketing mix? What are the post-Marketing concept approaches? What is the Big M approach in marketing? Summarize 5 points that are relevant to this approach. What is the little m approach in marketing? For each of the marketing mix variables identify at least 3 ethical decisions. Define Sustainability? Identify two companies who do a good job of paying attention to Sustainability. Present evidence that leads to this conclusion. What might be included in a company’s Triple Bottom line (TBL) report? Read more

Marketing is creating, communicating, delivering, and exchanging offerings with value. Core concepts: customer needs and market offerings. Exchange requires five conditions. Production focuses on efficiency; sales on aggressive selling. Marketing mix: product, price, place, promotion. Sustainability: meeting current/future needs. TBL includes social, economic, environmental performance.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. Two core marketing concepts are 'customer needs' and 'market offerings.' Five conditions for an exchange: at least two parties, something of value to exchange, communication and delivery capability, freedom to accept or reject, and a desire to deal with the other party. Production orientation focuses on improving production and reducing costs, while sales orientation emphasizes aggressive sales to achieve profits. Before the marketing concept, businesses focused on production and sales. Key components of the marketing mix are product, price, place, and promotion. Post-marketing concept approaches include relationship and social marketing. The Big M approach involves strategic marketing, focusing on market dynamics. The Little m approach deals with tactical, day-to-day activities. Ethical decisions in the marketing mix include product safety, fair pricing, honest advertising. Sustainability is meeting current needs without compromising future generations. Patagonia and Unilever excel in sustainability through sustainable practices and transparency. The Triple Bottom Line (TBL) report includes social, economic, and environmental performance.