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Questions and Answers
year 9 level test for revision on solving simultaneous equations
year 9 level test for revision on solving simultaneous equations
What is the primary function of an advertising agency?
What is the primary function of an advertising agency?
- to conduct market research only
- to manage client relationships exclusively
- to act as an intermediary between clients and advertising media (correct)
- to create and sell products
What type of advertising agency provides a comprehensive range of services, including creative, media, and account management?
What type of advertising agency provides a comprehensive range of services, including creative, media, and account management?
- Digital media agency
- In-house agency
- Specialized agency
- Full-service agency (correct)
Which of the following is NOT a function of an advertising agency?
Which of the following is NOT a function of an advertising agency?
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What is the role of an account executive in an advertising agency?
What is the role of an account executive in an advertising agency?
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What is the primary difference between a full-service agency and a specialized agency?
What is the primary difference between a full-service agency and a specialized agency?
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How do commission-based agencies earn their revenue?
How do commission-based agencies earn their revenue?
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Study Notes
Advertising Agency
Definition and Purpose
- A service-based business that creates, plans, and executes advertisements for clients
- Acts as an intermediary between clients and advertising media
Key Functions
Creative Development
- Concept, design, and production of ads
Media Planning and Buying
- Selecting media channels for advertising
- Purchasing ad space
Account Management
- Managing client relationships
- Developing and executing campaign strategy
Research and Analysis
- Conducting market research
- Analyzing campaign results
Types of Advertising Agencies
Full-Service Agency
- Provides a comprehensive range of services
- Includes creative, media, and account management
Specialized Agency
- Focuses on a specific area
- Examples: digital media, public relations
In-House Agency
- A department within a company
- Handles advertising in-house
Agency Structure
Account Executives
- Manage client relationships
- Coordinate agency efforts
Creative Directors
- Oversee creative development and production
Media Planners
- Select media channels
- Purchase ad space
Researchers
- Conduct market research
- Analyze campaign results
Agency Compensation
Commission-Based
- Earns a percentage of client's advertising budget
Fee-Based
- Charges a flat fee or hourly rate for services
Value-Based
- Earns a percentage of campaign ROI or sales generated
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