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Questions and Answers
What is market segmentation?
What is market segmentation?
- Dividing the market into different geographical units
- Grouping consumers based on their loyalty to the brand
- Dividing the market into distinct groups with distinct needs or behaviors (correct)
- All of the above
The Boston Consulting Group (BCG) matrix classifies a company’s SBUs based on:
The Boston Consulting Group (BCG) matrix classifies a company’s SBUs based on:
- Demographic segmentation
- Market growth rate and relative market share (correct)
- Customer satisfaction
- Geographic location
Which of the following is NOT a macroenvironment force?
Which of the following is NOT a macroenvironment force?
- Technological
- Economic
- Suppliers (correct)
- Cultural
What does "positioning" refer to in marketing?
What does "positioning" refer to in marketing?
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What is a strength in a SWOT analysis?
What is a strength in a SWOT analysis?
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Which of the following is NOT a type of market segmentation?
Which of the following is NOT a type of market segmentation?
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What is the purpose of a mission statement in strategic planning?
What is the purpose of a mission statement in strategic planning?
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Which market segmentation divides buyers based on occasions, benefits sought, or usage rate?
Which market segmentation divides buyers based on occasions, benefits sought, or usage rate?
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Which of the following is an example of psychographic segmentation?
Which of the following is an example of psychographic segmentation?
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Which of the following is a question that must be answered in a customer-driven marketing strategy?
Which of the following is a question that must be answered in a customer-driven marketing strategy?
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