Kotler 2020, 5 kap

A movement that aims to protect and enhance the environment for present and future generations.

A business strategy focused on achieving economic success while minimizing environmental impact.

The company's efforts to reduce or eliminate waste before it's generated.

Actions taken by companies to meet environmental regulations or appease environmentalists.

A company's commitment to environmental protection driven by ethical values and long-term benefits.

Internal and external actions that contribute to environmental sustainability and benefit the company in the short term.

Actions taken by companies with long-term environmental goals, even if immediate benefits are unclear.

A framework companies can use to assess their progress in achieving environmental sustainability.

A business approach that considers the social, environmental, and ethical impacts of its activities, aiming to benefit both current and future generations.

A framework for measuring a company's success based on its social, environmental, and economic performance.

Rules and regulations put in place by governments or international organizations to protect the environment.

The concept of ensuring that products can be safely disposed of at the end of their lifecycle, minimizing waste and environmental damage.

The practice of companies voluntarily adopting environmental policies and practices to improve their performance.

Companies that are committed to meeting customer needs while also considering the long-term impact of their actions on the planet and society.

The growing trend of businesses being assessed not just on their financial performance but also on their social and environmental impact.

A focus on the desires, needs, and behaviors of consumers.

Marketing strategies prioritize ethical and sustainable practices, considering the well-being of consumers, society, and the environment.

A company's commitment to integrating social and environmental considerations into all aspects of its operations, from product development to marketing and disposal.

Strategies that use questionable practices for short-term profits, often at the expense of consumers or the environment.

The value chain includes all stages of a product's journey, from raw materials and production to distribution, consumption, and disposal.

A significant marketing trend that emphasizes creating new business models and products that are environmentally friendly and sustainable.