Instacart: A Grocery Delivery Service Overview

Study Notes

Instacart is a grocery delivery and pick-up service in the United States and Canada.
The company was founded in 2012 by Apoorva Mehta, a former Amazon.com employee.
In 2013, Mehta was included on the Forbes 30 Under 30 list.
In January 2018, the company acquired Toronto-based Unata, a white-label platform for grocers.
In February 2018, Instacart withheld tips given by customers to shoppers, blaming a software bug.
In April 2018, Instacart made a few additional changes to its pay service by instituting a mandatory 5% service fee on all orders.
In mid-2018, Instacart was available for use in 11 Canadian markets.
Instacart is a grocery delivery service with more than 142,000 workers in the US.
Instacart raised $871 million in a funding round in late 2018.
In February 2019, Instacart employees in Skokie, Illinois voted to unionize.
Instacart said it would "honor" the vote, pending certification of the results.
At the time, about 12,000 of Instacart's 142,000 workers were employees with the option of unionizing.
In March 2019, Instacart hired an additional 300,000 workers to meet the surge in demand for grocery deliveries during the COVID-19 pandemic.
In early April, Instacart began providing safety kits to workers.
In mid-March to mid-April 2020, Instacart hired an additional 300,000 workers to meet the surge in demand for grocery deliveries during the COVID-19 pandemic.
Instacart is a delivery service that allows customers to order items from local stores and have them delivered to their homes.
Instacart has partnerships with several major retailers, including Walmart and Rite Aid.
In January 2021, Instacart announced plans to lay off nearly 2,000 employees.
In March 2021, Instacart raised $265 million at a valuation of $39 billion.
In July 2021, Instacart appointed Board Member Fidji Simo as CEO.
In February 2022, Instacart started to team up with Delta to give clients more ways to earn miles.
In June 2022, Instacart+ (formerly Instacart Express) was introduced with new family shopping features.
In March 2022, Instacart introduced the Instacart Platform, a program with services for retailers.
In May 2022, Instacart announced that it had confidentially submitted a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission.
Instacart is a grocery delivery service with a personal shopper who picks, packs, and delivers the order within the customer's designated time frame.
Customers pay with personal debit or credit cards, Google Pay, Apple Pay, and EBT cards.
The delivery fee is $3.99 for orders of $35 or more and $7.99 under that amount.
There is a 5% service fee with a minimum of $2 owed.
Customers are also requested to leave a gratuity.
Retailers participating in Instacart's partnership program set the price of individual items on the Instacart marketplace, which are mostly the same prices as in-store.
For stores that do not participate in Instacart's partnership program, customers can be charged a markup of about 15%-40% per order with individual items ranging from a negative markup to over 50%.

Description

Test your knowledge about the history, milestones, and features of Instacart, a popular grocery delivery and pick-up service in the United States and Canada. Learn about its founding, key events, partnerships, and service details.