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Questions and Answers
What is one of the key topics discussed in the book?
What is one of the key topics discussed in the book?
- The history of Simon & Schuster
- The impact of social media on book sales
- The factors that make things popular (correct)
- The art of writing a bestseller
What is emphasized as important in making something contagious?
What is emphasized as important in making something contagious?
- The timing of the release
- The marketing budget
- The messenger
- The message (correct)
What is an example of a factor contributing to social currency?
What is an example of a factor contributing to social currency?
- Why frequent flier miles are like a video game
- The downside of getting paid
- When it’s good to be hard to get (correct)
- Why everyone wants a mix of tripe, heart, and stomach meat
What is discussed as a trigger for word of mouth?
What is discussed as a trigger for word of mouth?
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What is one of the key factors contributing to the popularity of certain things?
What is one of the key factors contributing to the popularity of certain things?
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