Why Things Catch On" Quiz
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Questions and Answers

What is one of the key topics discussed in the book?

  • The history of Simon & Schuster
  • The impact of social media on book sales
  • The factors that make things popular (correct)
  • The art of writing a bestseller

    • What is emphasized as important in making something contagious?

  • The timing of the release
  • The marketing budget
  • The messenger
  • The message (correct)

    • What is an example of a factor contributing to social currency?

  • Why frequent flier miles are like a video game
  • The downside of getting paid
  • When it’s good to be hard to get (correct)
  • Why everyone wants a mix of tripe, heart, and stomach meat

    • What is discussed as a trigger for word of mouth?

    <p>NASA mission</p> Signup and view all the answers

    What is one of the key factors contributing to the popularity of certain things?

    <p>Social currency</p> Signup and view all the answers

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