Why Fast Food Chains Struggle in Vietnam

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UnrealLobster
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10 Questions

Vietnamese market was odd given that these burger chains had previously been met with success when expanding into ______ countries

Asian

McDonald's has seen tremendous growth in countries like China and ______

Japan

Vietnam within 10 years But so far today it's only launched 17 The same thing happened at Burger King The company invested 40 million dollars in Vietnam in 2012 with the goal of opening 60 restaurants by 2016 according to Vietnam Business Review And as of 2018 they're just 13 Burger Kings in ______

Vietnam

Both McDonald's and Burger King did not respond to CNBC's questions about why they face such trouble breaking into the ______ market

Vietnamese

Fast-food in the States is popular because you can get it now ______

Vietnamese

McDonald's has over 36,000 locations in over 100 nations.

True

Burger King has more than 16,000 locations in over 100 nations.

True

Vietnam has welcomed McDonald's and Burger King with open arms, resulting in rapid expansion.

False

McDonald's planned to open a hundred stores in Vietnam within 10 years after entering the market.

True

Both McDonald's and Burger King have responded to CNBC's questions about their struggle to break into the Vietnamese market.

False

Discover the reasons behind the struggle of major fast-food chains like McDonald's and Burger King to gain popularity in Vietnam. Explore the unique factors that contribute to the failure of these chains to find a mass following in the Vietnamese market.

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