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Questions and Answers
Vietnamese market was odd given that these burger chains had previously been met with success when expanding into ______ countries
Asian
McDonald's has seen tremendous growth in countries like China and ______
Japan
Vietnam within 10 years But so far today it's only launched 17 The same thing happened at Burger King The company invested 40 million dollars in Vietnam in 2012 with the goal of opening 60 restaurants by 2016 according to Vietnam Business Review And as of 2018 they're just 13 Burger Kings in ______
Vietnam
Both McDonald's and Burger King did not respond to CNBC's questions about why they face such trouble breaking into the ______ market
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Fast-food in the States is popular because you can get it now ______
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McDonald's has over 36,000 locations in over 100 nations.
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Burger King has more than 16,000 locations in over 100 nations.
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Vietnam has welcomed McDonald's and Burger King with open arms, resulting in rapid expansion.
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McDonald's planned to open a hundred stores in Vietnam within 10 years after entering the market.
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Both McDonald's and Burger King have responded to CNBC's questions about their struggle to break into the Vietnamese market.
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Study Notes
Fast-Food Expansion in Vietnam
- Vietnamese market presents challenges for burger chains, contrasting previous successes in countries like China.
- McDonald's experienced remarkable growth in nations like China, but Vietnam only has 17 locations since its entry.
- Burger King's initial goal was to open 60 restaurants by 2016 after investing $40 million in Vietnam; as of 2018, only 13 were operational.
Market Challenges
- Both McDonald's and Burger King have faced difficulties entering the Vietnamese market, failing to achieve expected growth.
- No detailed explanations were provided by either chain regarding their struggles in adapting to this market.
Popularity of Fast-Food in the U.S.
- Fast-food chains thrive in the United States due to the immediate availability of food, appealing to customer demand for convenience.
Global Presence
- McDonald's operates over 36,000 locations in more than 100 countries.
- Burger King has over 16,000 locations globally, also in more than 100 countries.
- Vietnam appears to be welcoming to McDonald's and Burger King, yet their growth has stalled compared to expectations.
Future Plans and Local Adaptation
- McDonald's aimed to have 100 stores in Vietnam within a decade of entering the market, indicating ambition in their growth strategy.
- The continuing adaptation of these international franchises to local tastes and preferences remains crucial for future success in Vietnam.
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Description
Discover the reasons behind the struggle of major fast-food chains like McDonald's and Burger King to gain popularity in Vietnam. Explore the unique factors that contribute to the failure of these chains to find a mass following in the Vietnamese market.
