Podcast
Questions and Answers
What is the main reason for McDonald's and Burger King struggling to find a mass following in Vietnam?
What is the main reason for McDonald's and Burger King struggling to find a mass following in Vietnam?
What was McDonald's initial plan for the number of stores in Vietnam within 10 years of entering the market?
What was McDonald's initial plan for the number of stores in Vietnam within 10 years of entering the market?
How much did Burger King invest in Vietnam in 2012 with the goal of opening 60 restaurants by 2016?
How much did Burger King invest in Vietnam in 2012 with the goal of opening 60 restaurants by 2016?
In which Asian country has McDonald's seen tremendous growth with thousands of storefronts?
In which Asian country has McDonald's seen tremendous growth with thousands of storefronts?
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Where does Burger King rank among foreign fast food chains in mainland China?
Where does Burger King rank among foreign fast food chains in mainland China?
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What is the number of Burger King locations in Vietnam as of 2018?
What is the number of Burger King locations in Vietnam as of 2018?
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What was McDonald's initial plan for the number of stores in Vietnam within 10 years of entering the market?
What was McDonald's initial plan for the number of stores in Vietnam within 10 years of entering the market?
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Where has McDonald's seen tremendous growth with thousands of storefronts among the given options?
Where has McDonald's seen tremendous growth with thousands of storefronts among the given options?
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How much did Burger King invest in Vietnam in 2012 with the goal of opening 60 restaurants by 2016?
How much did Burger King invest in Vietnam in 2012 with the goal of opening 60 restaurants by 2016?
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What is the current number of McDonald's stores in Vietnam?
What is the current number of McDonald's stores in Vietnam?
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Study Notes
Fast Food Chains in Vietnam
- McDonald's and Burger King struggle to find a mass following in Vietnam due to cultural and culinary differences.
- McDonald's initially planned to open 100 stores in Vietnam within 10 years of entering the market.
Burger King in Vietnam
- In 2012, Burger King invested $40 million in Vietnam with the goal of opening 60 restaurants by 2016.
- As of 2018, there were only 13 Burger King locations in Vietnam.
McDonald's Success in Asia
- McDonald's has seen tremendous growth in Japan, with thousands of storefronts.
Foreign Fast Food Chains in China
- Burger King ranks 5th among foreign fast food chains in mainland China.
Current Status of McDonald's in Vietnam
- There are only a few McDonald's stores in Vietnam, significantly fewer than their initial plan.
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Description
Explore the reasons behind the failure of fast food chains like McDonald's and Burger King to gain a strong foothold in Vietnam, despite their global dominance. Discover the cultural and economic factors at play in this market.
