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Questions and Answers
What is a brand?
What are some elements that make up a brand?
How does a brand communicate with customers?
What is the purpose of the brand pyramid?
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What level of understanding do companies need to have to build a successful brand?
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Study Notes
What is a Brand?
- A brand is a name, term, design, or symbol that identifies a seller's product as distinct from others.
- A brand can be a name, such as Nike, accompanied by logos, symbols, and a specific color scheme.
Elements of a Brand
- Logos, such as the Nike tick
- Phrases and taglines used by the brand
- Pictures of products or services
- Employee behavior and attitude, representing the brand
- Quality of service, such as speed of delivery (e.g., quickly getting coffee)
Brand Communication
- Influencers, such as people promoting the brand outside Starbucks
- Communication with customers through service quality
Building a Successful Brand
- The brand pyramid is a tool to help companies and individuals understand how to build a successful brand
- The key to building a successful brand is understanding the levels of buyers and customers
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Description
Learn about the concept of a brand, its components, and how it is used in business, marketing, and advertising. Discover how a brand's identity is created through its name, logos, symbols, and employee behavior.
