Purposes of Advertising Quiz
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Questions and Answers

What is the purpose of advertising?

  • Minimizing risk
  • Ensuring regular supply of goods
  • Maximizing resources
  • Influencing buyers (correct)

Which of the following is NOT an objective of promotion?

  • Minimizing the element of risk (correct)
  • Increasing the sale of products/services
  • Building the firm's image
  • Motivating the customer

What is the ultimate objective of promotion?

  • Building the firm's image
  • Optimum utilization of resources
  • Influencing the buyer (correct)
  • Ensuring regular supply of goods

Which tool is NOT typically used for promotion?

<p>Improving overall performance (A)</p> Signup and view all the answers

What best describes advertising as a form of communication?

<p>Non-personal communication about products/services (A)</p> Signup and view all the answers

How can advertising be defined?

<p>Every form of communication used to inform, persuade, and remind target customers (C)</p> Signup and view all the answers

What is one of the purposes of advertising mentioned in the text?

<p>To enter new geographic markets (A)</p> Signup and view all the answers

Which of the following is NOT listed as a purpose of advertising?

<p>Supporting salesmanship (D)</p> Signup and view all the answers

What is the key focus of personal selling according to the text?

<p>Educating the sales personnel (D)</p> Signup and view all the answers

Which of the following is an example of a major advertising medium as mentioned in the text?

<p>Professional journals (A)</p> Signup and view all the answers

What do pharmaceutical company customers typically require more of compared to the general public?

<p>Detail (D)</p> Signup and view all the answers

What is a key aspect of advertising mentioned in the text for building awareness?

<p>Magazine (D)</p> Signup and view all the answers

What is the correct procedure for storing poisonous drugs?

<p>Write 'Poisonous' in red ink with a 'skull and bones' picture on the box (A)</p> Signup and view all the answers

How should pregnancy related drugs be stored?

<p>Maintain them in a separate cabinet (C)</p> Signup and view all the answers

What should be done before the expiry of medicines in a pharmacy?

<p>Inform the company about the upcoming expiry two to three months in advance (A)</p> Signup and view all the answers

Why is it important to have an antidote medication written on labels of poisonous drugs?

<p>To ensure emergency treatment if someone takes the poison mistakenly (A)</p> Signup and view all the answers

What is the purpose of keeping long-expiry drugs at the back of the shelves?

<p>To ensure older drugs are used first (A)</p> Signup and view all the answers

What type of bill should be issued to buyers at the time of sale from whole-sellers or pharmaceutical companies?

<p>'Bill Warranty' with specific written text (B)</p> Signup and view all the answers

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