Purposes of Advertising Quiz

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What is the purpose of advertising?

Minimizing risk

Ensuring regular supply of goods

Maximizing resources

Influencing buyers (correct)

Which of the following is NOT an objective of promotion?

Minimizing the element of risk (correct)

Increasing the sale of products/services

Building the firm's image

Motivating the customer

What is the ultimate objective of promotion?

Building the firm's image

Optimum utilization of resources

Influencing the buyer (correct)

Ensuring regular supply of goods

Which tool is NOT typically used for promotion?

Improving overall performance Signup and view all the answers

What best describes advertising as a form of communication?

Non-personal communication about products/services Signup and view all the answers

How can advertising be defined?

Every form of communication used to inform, persuade, and remind target customers Signup and view all the answers

What is one of the purposes of advertising mentioned in the text?

To enter new geographic markets Signup and view all the answers

Which of the following is NOT listed as a purpose of advertising?

Supporting salesmanship Signup and view all the answers

What is the key focus of personal selling according to the text?

Educating the sales personnel Signup and view all the answers

Which of the following is an example of a major advertising medium as mentioned in the text?

Professional journals Signup and view all the answers

What do pharmaceutical company customers typically require more of compared to the general public?

Detail Signup and view all the answers

What is a key aspect of advertising mentioned in the text for building awareness?

Magazine Signup and view all the answers

What is the correct procedure for storing poisonous drugs?

Write 'Poisonous' in red ink with a 'skull and bones' picture on the box Signup and view all the answers

How should pregnancy related drugs be stored?

Maintain them in a separate cabinet Signup and view all the answers

What should be done before the expiry of medicines in a pharmacy?

Inform the company about the upcoming expiry two to three months in advance Signup and view all the answers

Why is it important to have an antidote medication written on labels of poisonous drugs?

To ensure emergency treatment if someone takes the poison mistakenly Signup and view all the answers

What is the purpose of keeping long-expiry drugs at the back of the shelves?

To ensure older drugs are used first Signup and view all the answers

What type of bill should be issued to buyers at the time of sale from whole-sellers or pharmaceutical companies?

'Bill Warranty' with specific written text Signup and view all the answers