Week 12: Public Relations Overview

<p>Organizations, companies, governments, and celebrities (C)</p> Signup and view all the answers

<p>By managing media relations and stakeholder interactions (D)</p> Signup and view all the answers

<p>By using policy or peer influence (B)</p> Signup and view all the answers

<p>Developing relationships with media representatives (B)</p> Signup and view all the answers

<p>Engaging with the public through various channels (C)</p> Signup and view all the answers

<p>To hold PR professionals accountable for their actions (A)</p> Signup and view all the answers

<p>Communicating specifically with financial reporters and stakeholders (B)</p> Signup and view all the answers

<p>Managing emergencies that could damage an organization's reputation (B)</p> Signup and view all the answers

<p>By promoting transparency and honest information (B)</p> Signup and view all the answers

<p>Crisis PR (D)</p> Signup and view all the answers

<p>Lack of standard ethical requirements in the profession (B)</p> Signup and view all the answers

<p>To foster relationships with journalists and media outlets (A)</p> Signup and view all the answers

<p>To foster understanding and receive positive responses from the public (B)</p> Signup and view all the answers

<p>Accuracy and honesty are vital in public communications. (B)</p> Signup and view all the answers

<p>Manipulating public opinion through propaganda. (C)</p> Signup and view all the answers

<p>A growing recognition of positive public opinion's importance. (C)</p> Signup and view all the answers

<p>Create negative perceptions of competitors. (C)</p> Signup and view all the answers

<p>Countering criticism against American railways. (A)</p> Signup and view all the answers

<p>It facilitates policy support from the public. (C)</p> Signup and view all the answers

<p>Bernays focused on the psychology of the public, while Lee emphasized honesty. (C)</p> Signup and view all the answers

<p>To manage and anticipate public perceptions. (A)</p> Signup and view all the answers

A strategic communication process to build positive relationships between organizations and their public.

Audiences like media, investors, customers, and the general public, for an organization to communicate with.

Actions like media relations, corporate communication, crisis management, and events to shape public perception and maintain reputation.

Organizations, companies, governments, and celebrities seek public understanding and positive response.

Influencing the public's viewpoint through logical arguments and facts.

Influencing the public's viewpoint through favors or money.

Formal announcements to reporters about an organization's news.

Building relationships with journalists to gain positive coverage.

To build and maintain a positive reputation for an organization.

Public relations helps control how the public views an organization during a challenging situation.

PR helps inform the public about an organization's mission and values.

Public relations focuses on building positive connections with important groups related to the organization.

Public relations can influence how the public thinks about an organization or person.

Ivy Lee emphasized providing honest and direct information to the media.

Edward Bernays focused on understanding public psychology and using persuasion techniques.

The first public relations firms handled media and public communication for organizations.

Public relations is a profession focused on building positive understanding and image for organizations, companies, or individuals. It involves techniques like media relations, crisis management, and event planning.

The main objectives of PR are to be understood by the public and receive positive responses. This can be achieved through persuasion using facts and arguments, patronage through favors or money, or power through policy or law.

Common PR activities include writing press releases, pitching stories to journalists, organizing press conferences, managing social media, and creating content like blog posts and infographics.

PR goals aim to build and maintain a positive reputation, increase brand awareness, manage perception during crises, promote products and services, and educate the public on the organization's mission and values.

Public relations plays a crucial role in shaping public opinion. Positive public perception can help organizations achieve their goals.

Ivy Lee, known for promoting honest information to the media, and Edward Bernays, who focused on understanding public psychology and persuasive communication, are recognized as the pioneers of modern public relations.

The lack of standard requirements in the 1930s led to ethical concerns in PR. This resulted in the establishment of the first code of ethics by The Public Relations Society of America (PRSA) in 1954, which still guides the profession.

PR has evolved into various specialties, including financial PR, product PR, and crisis PR, each focusing on specific areas.