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Questions and Answers
Which one of the following statements is true about websites and digital platforms?
Which one of the following statements is true about websites and digital platforms?
- Websites and platforms provide the same user experiences. (correct)
- Websites rely on personalized experiences for user engagement.
- Platforms deliver content to users without any interaction.
- Websites offer reciprocal engagement with users.
What is the main difference between websites and digital platforms?
What is the main difference between websites and digital platforms?
- Websites and platforms have the same user engagement approach.
- Platforms rely on implied audience data capture. (correct)
- Platforms deliver content without any interaction.
- Websites offer personalized experiences for users.
What kind of user engagement do websites provide?
What kind of user engagement do websites provide?
- No engagement
- Personalized engagement
- One-way engagement (correct)
- Reciprocal engagement
How do platforms engage with their users?
How do platforms engage with their users?
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What type of data capture do websites rely on?
What type of data capture do websites rely on?
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Study Notes
Websites vs. Digital Platforms
- Websites are primarily informational and present static content, while digital platforms are interactive and facilitate user engagement and transactions.
- Digital platforms support multi-user environments, allowing users to interact with one another as well as with the system itself.
User Engagement on Websites
- Engagement on websites is largely passive, with users consuming predefined content.
- Users interact by navigating through the site, searching for information, and filling out forms, but their actions are typically limited.
User Engagement on Platforms
- Platforms encourage active participation through features such as social networking, user-generated content, and collaborative tools.
- Users can connect, communicate, and contribute content, significantly enhancing overall engagement and networking opportunities.
Data Capture in Websites
- Websites often rely on cookies and analytics tools to gather data on user behavior and preferences.
- Data captured includes page views, time spent on the site, and user navigation paths, allowing for optimization of content and user experience.
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