Website Redesign: Audit and System Selection

These items should be about the industry you are in, so if you sell shoes, a board on traveling places may not make a lot of sense unless it’s about walking and of course sells shoes.What is your brand’s lifestyle?Are you funny?Stylish?Green?Organic?Some boards around those subjects can help show people what you are all about.Feel Free to Share ______ what it is, how it works, and why you’re crazy if you’re not using it.

Once you’re set up...Start Pinning!Start by cruising Pinterest itself to find content that you find interesting.You can filter it by a number of subjects like Photography or gardens and start pinning those items to your various boards.After you have some pins on your boards, you can venture outside Pinterest and into the Internet.The easiest way to start pinning while you cruise the Internet is to install the pin it button in your tool bar of your web browser.Once you find something you find interesting or reflects your brand or industry, you click on the Pin it button and then choose the image and the board you want to pin the image to.That’s it.Once you pin something to the board, all your followers will see it on your page.Feel Free to Share ______ what it is, how it works, and why you’re crazy if you’re not using it.

Best Practices for Pinterest Now that you have these boards up, what are some of the best ways to maintain them, and not have people think you are just marketing to them.

In order to make your Twitter account successful, it is vital to establish relationships with industry leaders so that those industry leaders’ followers can learn about your brand through a resource they trust. When you tweet at someone you, use the “@” symbol, which is seen not only by the Industry leader but also all of their followers.

It’s an excellent way to start to become part of the global ______ community and find people who are interested in the same things you are. OK. So where to start? 1 2 3 4 Like Facebook start with your friends or people who are connected with your personal ______ account. Connect with journalists and bloggers who cover your industry. Use technorati to identify and start following influencers. Start engaging with the people you follow. Comment on the articles they write, offer your opinion in a clear and concise manner and if they wrote something you also have blog articles on, feel free to share those as well. Engage influencers conversationally so you become part of their conversation and they begin to follow you. Keep a ratio of 1:1 on followers and people you follow. An overbalance will look like you aren’t authoritative and an underbalance looks like you aren’t willing to listen to anyone else.

When you tweet at someone you, use the “@” symbol, which is seen not only by the Industry leader but also all of their followers.

It’s an excellent way to start to become part of the global Twitter community and find people who are interested in the same things you are.

Connect with journalists and bloggers who cover your industry. Use technorati to identify and start following influencers.

Start engaging with the people you follow. Comment on the articles they write, offer your opinion in a clear and concise manner and if they wrote something you also have blog articles on, feel free to share those as well.

Engage influencers conversationally so you become part of their conversation and they begin to follow you.

Keep a ratio of 1:1 on followers and people you follow. An over______ will look like you aren’t authoritative and an under______ looks like you aren’t willing to listen to anyone else.

Trash Always start off with an audit of your websites ______ so you can make sure the new website contains all your assets once it is moved and your previous presence is not diminished.

Feel Free to Share 27 get the most out of your website redesign Choose a system that meets your needs and doesn’t keep you awake at night because its too costly or too ______.

1 When you start to design your ______ homepage, make it simple and easy to use not only for the user but for you and your staff so you can keep the website updated.

Once your homepage is designed, let it dictate the design of the rest of your ______.

Now that your site is up, you need to start making it convert and that starts with ______ pages.

When the landing pages are converting, try testing them out, which ones work, which ones don’t Never stop measuring so you know what’s working and what’s ______.

Wrap Up Redesign projects can be laborious.While design can be beautiful most companies are better suited at trying to get more out of what they already have which means more ______.

Marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign ______.