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Questions and Answers

What is the primary purpose of a high quality score in Google ads?

Decrease ad positions on search results

Increase ad costs for advertisers

Improve ad relevance and usefulness (correct)

Lower return on investment

Which factor significantly influences the user experience related to Google ads?

Quality and relevance of the landing page (correct)

The number of ad impressions

Historical performance based on impressions

The size of the ad budget

Why is it important to be precise with ad targeting in Google ads?

To increase click-through rates

To reduce ad impressions

To achieve higher quality scores (correct)

To lower ad positions

What role do click-through rates play in determining quality score?

They indicate ad relevance and engagement Signup and view all the answers

How can the use of ad extensions affect the quality score of Google ads?

Enhance user experience Signup and view all the answers

In what way does local targeting impact the quality score of Google ads?

It improves relevance based on location Signup and view all the answers

What impact can mobile-friendly ads have on quality score compared to other ads?

They benefit more than others Signup and view all the answers

How does the performance of an ad on different devices impact quality score?

Mobile-friendly ads can benefit more than others Signup and view all the answers

What is a key benefit of understanding and optimizing quality score factors in Google Ads?

Improving return on investment Signup and view all the answers

How can search engine optimization (SEO) contribute to organic search results?

SEO boosts credibility and user experience Signup and view all the answers