Web Usability and Accessibility Overview

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Questions and Answers

What does usability refer to in the context of product design?

  • The advanced features of a product
  • How easy the product is to use (correct)
  • The aesthetic appeal of a product
  • The durability of a product

Why is web accessibility considered a core requirement for websites?

  • It ensures that only users with advanced technology can access the site
  • It allows all users to interact with the site regardless of their disabilities (correct)
  • It decreases the load time of websites for all users
  • It enhances aesthetic design

Which group is primarily benefited by designing accessible websites?

  • Users without technical skills
  • Visually impaired users (correct)
  • Social media marketers
  • Mobile app developers

What does the consideration of accessibility encompass due to increased mobile device usage?

<p>Ensuring that websites are usable on various platforms and devices (C)</p> Signup and view all the answers

Which statement best describes the relationship between usability and web accessibility?

<p>Web accessibility enhances overall usability for all users (B)</p> Signup and view all the answers

Which type of implicit data would best inform a business about a customer's engagement level with the website?

<p>Device type used for access (D)</p> Signup and view all the answers

What is the primary purpose of personalisation in a transactional e-commerce business?

<p>To deliver more relevant experiences (A)</p> Signup and view all the answers

Which of the following types of data is considered to be explicit data captured for personalisation?

<p>Demographic details provided by the user (B)</p> Signup and view all the answers

Which aspect of data collection focuses specifically on user behaviors such as what products are viewed?

<p>Behavioral data (B)</p> Signup and view all the answers

Which factor is not included as a basis for personalisation according to the provided data?

<p>User’s spending capacity (A)</p> Signup and view all the answers

Which type of data does NOT fall under the category of context in personalisation analytics?

<p>Abandoned baskets (A)</p> Signup and view all the answers

What type of personalisation data is typically based on past interactions with a brand?

<p>History (D)</p> Signup and view all the answers

Which of the following is NOT an example of implicit data used in personalisation?

<p>Age (A)</p> Signup and view all the answers

Which of these factors is most focused on user behavior within personalisation strategies?

<p>Content viewed (B)</p> Signup and view all the answers

What does the term 'behaviours' refer to in the context of personalisation data?

<p>Products viewed and items in abandoned baskets (B)</p> Signup and view all the answers

Flashcards

Usability

How easy a product is to use.

Web Accessibility

Making websites usable by everyone, including those with disabilities.

Website Usabilty

How easy a website is to use.

Accessibility

The quality of being usable by everyone.

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Mobile device usage

Increasing usage of mobile devices impacts web design accessibility requirements.

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Personalisation

Tailoring experiences for individual users based on their unique data to increase engagement, conversions, or sales.

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Implicit Data

Information gathered about a user indirectly, often through their online behavior, without explicit consent.

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Contextual Data

Implicit data reflecting a user's situation, such as their location, device, or time of visit.

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Behavioural Data

Implicit data collected from user activity like viewed products, abandoned carts, and repeated visits.

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Profile Characteristics

Explicitly disclosed data about a user, like their age, gender, or company information, sometimes inferred from third-party sources.

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Personalisation Goal

To create more relevant experiences tailored to individual users, ultimately increasing conversions, sales, or brand engagement.

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History Data

Explicitly provided data about past purchases, loyalty program involvement, and past email interactions.

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Study Notes

Usability

  • Usability defines how easy a product is to use.
  • It applies to various product types.

Web Accessibility

  • Web accessibility ensures all users can interact with a website.
  • This includes users with disabilities.
  • It's crucial for visually impaired users.
  • Mobile device usage also makes accessibility design important.

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